Beck's Brewery

Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001, Interbrew agreed to buy Brauerei Beck for 1.8 billion euros; at that time it was the fourth largest brewer in Germany.[2] US manufacture of Beck's Brew has been based in St. Louis, Missouri, since early 2012 but some customers have rebelled against the US market version.[3]

Bremen Weser 0011
The Beck's brewery in Bremen
Weserstadion Agosto 2011
The Beck's Brewery beer Haake-Beck sponsors Bundesliga club Werder Bremen

Since 2008, it has been owned by the Interbrew subsidiary of Anheuser-Busch InBev SA/NV.[4][5]

The Beck's Art Label Campaign has offered artists the opportunity to provide designs to replace the brand's label. It started in London in 1987 with Gilbert and George. The artists created an art label, because Beck's sponsored their retrospective at the Hayward Gallery. The labels of the 2000 limited edition Beck's bottles were matching their exhibition poster.[6] Other participants of the Art Label Campaign are members of the loose group "Young British Artists" and nominees or winners of the Turner Prize. Damien Hirst for example, designed a label for Beck's in 1995, showing his famous spots.[7] In 2000, Tracey Emin created a label, which shows herself, posing in a bathtub.[8]

Rachel Whiteread designed a label in 1993, presenting her artwork "house", which was also financed by Beck's.[6] The Art Label Campaign has also been parodied by Matthew Higgs, who is a member of the British art collective "Bank". In the Bank exhibition "The Charge of the Light Brigade" in 1995, he brewed a beer, called "Kunstlerbrau".[9] In 2012, Beck's started giving young and independent musicians the opportunity to design a label for the Beck's bottle.[10] Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi and Ladyhawke.[11]

Beck's Brewery
Becks Logo
LocationBremen, Germany
Opened1873
Key peopleLüder Rutenberg
Annual production volume2.56 million hectolitres (2,180,000 US bbl) in 2015[1]
Owned byAnheuser-Busch InBev
Websitebecks.com

See also

  • Projet bière logo v2.png Beer portal
  • Industry5.svg Companies portal
  • Flag of Germany.svg Germany portal

References

  1. ^ "Biermarken in Deutschland". aktiongutesbier.de. n.d. Retrieved 2016-10-12.
  2. ^ Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market
  3. ^ Leonard, Devin (2012-10-26). "The Plot to Destroy America's Beer". Bloomberg Businessweek. Retrieved 2017-02-06.
  4. ^ "Company Overview of Interbrew International B.V." Bloomberg Research. Bloomberg. 2016. Retrieved 5 February 2017.
  5. ^ Leonard, Christopher (July 14, 2008). "Anheuser-Busch agrees to sale". The Philadelphia Inquirer. Associated Press. Retrieved 2016-02-04.
  6. ^ a b Gibbons, Joanne: Art & Advertising. London 2005 ISBN 9781850435860.
  7. ^ Bottle of Becks Beer with label designed by Damien Hirst | Hirst, Damien | V&A Search the Collections
  8. ^ Tracey Emin gets in bed with Beck's | UK news | The Guardian
  9. ^ http://www.john-russell.org/Reviews/CLB1.pdf
  10. ^ Beck'S | Live Beyond Labels
  11. ^ [1] Beck's turns to the music industry to design beer labels

External links

Becks Prime

Becks Prime Equities, Ltd, also known as Becks Prime Restaurants, is a gourmet hamburger restaurant chain with locations in Greater Houston, Dallas and Greater Austin. As of 2010 Win Campbell is the chief executive officer. Its headquarters is located in the Energy Corridor area of Houston. The chain has fourteen locations: eight regular locations in Houston (including one in the downtown Houston tunnel system and one at the Memorial Park golf course.), one location in The Woodlands in Montgomery County, and one in Sugar Land in Fort Bend County. Becks Prime has a loyalty program called "Becks Bucks" and also offers catering services.Its original location, which opened in 1985, is along Kirby Drive in Upper Kirby in Houston. The original location was remodeled in 2008.

In 1995 Beck's Brewery pressured Becks Prime, trying to get the chain to change the name so that "Becks" would be omitted. The beer company said that it had already claimed "Becks" as a trade name. The beer company and the restaurant chain reached an agreement; Becks Prime would only use "Becks" if it had accompanying words, such as "Prime," included.In 2008 Becks Prime announced that it would open the "Becks Prime Sportatorium" in Memorial City Mall in the Memorial City district. The 10,000 square feet (930 m2) location has a bar, a conference room, table service, and a video game room. This location has since closed.

Bremen

The City Municipality of Bremen (, also US: ; German: Stadtgemeinde Bremen, IPA: [ˈʃtatɡəˌmaɪndə ˈbʁeːmn̩] (listen)) is a Hanseatic city in northwestern Germany, which belongs to the Free Hanseatic City of Bremen (also called just "Bremen" for short), a federal state of Germany.

As a commercial and industrial city with a major port on the River Weser, Bremen is part of the Bremen/Oldenburg Metropolitan Region, with 2.5 million people. Bremen is the second most populous city in Northern Germany and eleventh in Germany.Bremen is a major cultural and economic hub in the northern regions of Germany. Bremen is home to dozens of historical galleries and museums, ranging from historical sculptures to major art museums, such as the Übersee-Museum Bremen. Bremen has a reputation as a working-class city. Bremen is home to a large number of multinational companies and manufacturing centers. Companies headquartered in Bremen include the Hachez chocolate company and Vector Foiltec. Four-time German football champions Werder Bremen are also based in the city.

Bremen is some 60 km (37 mi) south of the mouth of the Weser on the North Sea. Bremen and Bremerhaven (at the mouth of the Weser) together comprise the state of the Free Hanseatic City of Bremen (official German name: Freie Hansestadt Bremen).

Eislingen

Eislingen is a town in the district of Göppingen in Baden-Württemberg in southern Germany. It is located on the river Fils, about 2 km east of Göppingen.

Heinrich Beck

Heinrich Beck may refer to:

Heinrich Beck (actor) (1760–1803), German actor

Heinrich Beck (brewer) (1832–1882), German brewer, founder of Beck's Brewery

Heinrich Beck (publisher) (1853–1914), German publisher, see Egon Friedell

Heinrich Beck (Germanist) (born 1929), German professor, editor of Germanische Altertumskunde Online

List of brewing companies in Germany

This is a list of brewing companies in Germany. Beer is a major part of German culture. For many years German beer was brewed in adherence to the Reinheitsgebot order or law which only permitted water, hops, yeast and malt as beer ingredients. The order also required that beers not exclusively using barley-malts, such as wheat beer, must be top-fermented.Since 1993, the production of beer has been governed by the Provisional German Beer Law which allows a greater range of ingredients (only in top-fermenting beers) and additives that have to be completely, or at least as much as possible, removed from the final product.

List of companies of Germany

Germany is a federal parliamentary republic in central-western Europe. Germany has the world's 4th largest economy by nominal GDP, and the 5th largest by PPP. As a global leader in several industrial and technological sectors, it is both the world's third-largest exporter and importer of goods.

Of the world's 500 largest stock-market-listed companies measured by revenue in 2017, the Fortune Global 500, 29 are headquartered in Germany. 30 Germany-based companies are included in the DAX, the German stock market index. Well-known international brands include Mercedes-Benz, BMW, SAP, Volkswagen, Audi, Siemens, Allianz, Adidas, Porsche, Deutsche Bahn, Deutsche Bank and Bosch.Germany is recognised for its large portion of specialised small and medium enterprises, known as the Mittelstand model. Around 1,000 of these companies are global market leaders in their segment and are labelled hidden champions.For further information on the types of business entities in this country and their abbreviations, see "Business entities in Germany".

Oriental Brewery

Oriental Brewery or OB (Hangul: 오비맥주) is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.

St. Pauli Girl

St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany.

The brand derives its name from the fact that the original brewery, which was established in 1857 by Lüder Rutenberg, was located next to the former St. Paul's Friary in Bremen.

There are currently three brands of beer brewed: St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverage. The beer is only produced for export and is not sold in Germany.

St Pauli Girl, like many German breweries, advertises that they brew all of their beers according to the Reinheitsgebot (German purity law) of 1516, even though they use culture yeast as an ingredient, which is not allowed by the 1516 law. The distinctive label depicting a woman wearing traditional outfits was introduced in the 19th century with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time.

St Pauli Girl's Beers were first introduced into select US markets in 1965. National Distribution began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. The St Pauli Girl website claims that their beer is the number two selling German beer in the United States.

Stella Artois

Stella Artois ( STEL-ə ar-TWAH) is a Belgian pilsner of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version has also been sold in Britain, Ireland and Canada. Stella Artois is now owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.

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