Beats Electronics

Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California,[5] the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder[6] Jimmy Iovine.

The subsidiary's product line is primarily focused on headphones and speakers. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of its subscription-based streaming service, Beats Music.

In 2011, NPD Group reported that Beats' market share was 64% in the U.S. for headphones priced higher than US$100, and the brand was valued at US$1 billion in September 2013.[7][8]

For a period, the company was majority-owned by Taiwanese smartphone maker HTC. The company reduced its stake to 25% in 2012, and sold its remaining stake back to the company in 2013. Concurrently, Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2013. On August 1, 2014, Apple Inc. acquired Beats for US$3 billion in a cash and stock deal, the largest acquisition in Apple's history.

Beats Electronics LLC
Formerly
Beats by Dr. Dre
Subsidiary
Industry
Founded2006
FoundersDr. Dre
Jimmy Iovine
Headquarters
Area served
Worldwide
Key people
Luke Wood (President)
Matthew Costello (COO)[1]
will.i.am (partner)[2]
Noel Lee (Investor)[3]
Products
RevenueUS$1.5 billion (2013)[4]
Number of employees
700 (As of 2014)
ParentApple Inc. (2014–present)
Websitewww.beatsbydre.com

History

Formation

Dr. Dre at Coachella 2012 cropped
Dr. Dre (seen in 2012), company co-founder
Jimmy Iovine & David Guetta
Jimmy Iovine & David Guetta

The company was formally established in 2006,[9] a time when Iovine perceived two key problems in the music industry: the impact of piracy on music sales and the substandard audio quality provided by Apple's plastic earbuds. Iovine later recalled that Dre said to him: "Man, it's one thing that people steal my music. It's another thing to destroy the feeling of what I've worked on." Iovine sought the opinions of musicians with "great taste", such as M.I.A., Pharrell Williams, will.i.am, and Gwen Stefani during the early developmental stage.[10] Beats initially partnered with Monster Cable, an audio and video component manufacturer based in Brisbane, California, to manufacture and develop the first Beats-branded products, and debuted its first product, Beats by Dr. Dre Studio headphones, on July 25, 2008.

To promote its products, Beats primarily relied on endorsements by pop and hip-hop music performers, including product placement within music videos, and partnering with musicians and other celebrities to develop co-branded products.[10][11][12][13] Beats' use of endorsements by musicians helped the company aggressively target the young adult demographics.[14]

HTC purchase and non-renewal of Monster contract

In August 2010, mobile phone manufacturer HTC acquired a 50.1% majority share in Beats for US$309 million. The purchase was intended to allow HTC to compete with other cellphone makers by associating themselves with the Beats brand,[15] as the purchase also granted HTC exclusive rights to manufacture smartphones with Beats-branded audio systems.[16] Despite its majority acquisition, HTC allowed Beats to operate as an autonomous company.[16] Luke Wood, President of Beats in May 2014, joined the company in January 2010, when the company was a "licensing business". Wood had previously worked under Iovine at Interscope Records.[1]

On January 19, 2012, BusinessWeek reported that Beats and Monster would not renew their production contract and their partnership ceased at the end of 2012. Dre and Iovine subsequently decided to oversee the entire operation of the company, from manufacturing to R&D,[1] and aimed to double its workforce to around 300 employees. Monster would ultimately begin marketing its own competing line of premium headphones aimed towards an older demographic.[11] At the time, neither Dre, Iovine or Wood were experienced in the operation of a company at such a grand level, but Nani Wood explained in 2014:

I didn't have manufacturing experience, but I had experience of building something from scratch … Every time we put out an album, it was basically like building a new business--a unique cast of characters, unique challenges and opportunities, and trying to figure out a unique path to market.[1]

In October 2012, Beats unveiled its first two self-developed products, "Beats Executive" headphones and "Beats Pill" wireless speakers—Iovine believed that the company would now have to "control [its] own destiny" in order to continue its growth. Iovine also commented on how other headphone makers had attempted to emulate Beats' celebrity endorsement business model (including Monster themselves, who unveiled Earth, Wind and Fire and Miles Davis-themed headphones at the 2012 Consumer Electronics Show),[11] stating that "some of our competitors are cheap engineers who have never been to a recording studio. You can't just stick someone's name on a headphone that doesn't know anything about sound."[11][17][18] Following the decision to transform Beats into an autonomous entity, the company's revenues reached the US$1-billion mark, according to Iovine.[1]

HTC sale and Beats Music

In July 2012, HTC sold back half of its stake in Beats for US$150 million, remaining the largest shareholder with 25.1 percent.[19] The sale was intended to provide "flexibility for global expansion while maintaining HTC’s major stake and commercial exclusivity in mobile."[15] In August 2013, reports surfaced that Beats' founders planned to buy back HTC's remaining minority stake in the company, and pursue a new, unspecified partner for a future investment.[20][21]

On September 27, 2013, HTC confirmed that it would sell its remaining 24.84% stake in Beats back to the company for US$265 million. Concurrently, Beats announced that the Carlyle Group would make a US$500 million minority investment in the company.[22][23] The overall deal valued Beats Electronics at US$1 billion[7] and helped HTC turn a net profit of US$10.3 million for the fourth quarter of 2013, following HTC's first quarterly loss in company history.[24]

The appointment of a new chief operating officer (COO), a role previously filled by Wood,[1] was announced in early November 2013. Matthew Costello, formerly of IKEA and HTC, was formally appointed into the role in May 2014.[25][26]

On January 21, 2014, the company launched Beats Music, a subscription-based online music streaming service.[27] Prior to the launch of the service, Beats stated that it intends to provide a different type of streaming experience to what was available on the market at the time. Additionally, the service would only be available to consumers in the U.S. at inception.[28] Chief executive of Beats at the time, Ian Rogers, said:

We wanted to build a music service that combined the freedom of an on-demand subscription service—unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on top features that would give you that feeling only music that moves you can give. The right song at the right time will give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the right.[28]

Product of Apple (2014–present)

On May 8, 2014, the Financial Times reported that Apple was in negotiations with Beats to purchase the company for US$3.2 billion—the largest purchase in Apple's history, ahead of its US$429 million purchase of NeXT in 1996.[29] The impending deal was prematurely and indirectly revealed in a photo and YouTube video posted to Facebook by Tyrese Gibson on May 8, 2014; the video documented a celebration in which Gibson and Dr. Dre made boasting remarks about the acquisition, with Dre declaring himself the "first billionaire in hip hop", while Gibson declared that the "Forbes list" had changed. Both the photo and video were removed from Facebook the following morning, but both remain on Gibson's YouTube channel.[1][30] Indeed, analysts estimated that the rumored deal would make Dr. Dre the first billionaire in the hip-hop music industry in terms of net worth, assuming that he held at least 15% ownership in the company prior to the deal. Dr. Dre was listed with a net worth of US$550 million on Forbes' The World's Billionaires 2014 list. It was also estimated that the Carlyle Group would receive a profit of US$1 billion from its minority stake in the company.[22][31][32]

On May 28, 2014, Apple officially announced its intention to acquire Beats Electronics for US$3 billion—with $400 million to be paid in Apple stock and the remainder in cash. Some reports suggested that the reduction in value may have been a result of lower-than-expected subscriber numbers for the Beats Music service.[1] Iovine felt that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology." In regard to the deal, Apple CEO Tim Cook stated that "Music is such an important part of all of our lives and holds a special place within our hearts at Apple. That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world." Beyond stocking Beats products at its retail outlets, Apple did not provide any further indications over how Beats would be integrated into its product line at the time, and whether Beats Music, which competed with Apple's own iTunes Radio service, would continue to operate after the finalization of the acquisition.[33][34][35]

The acquisition closed on August 1, 2014; to eliminate redundancy, Apple planned to lay off 200 workers from Beats' workforce of around 700.[36][37] Beats Music was discontinued effective immediately with the launch of Apple Music on June 30, 2015.[38][39]

Bose lawsuit

In July 2014, Bose Corporation sued Beats Electronics, alleging that its "Studio" line incorporated noise cancellation technology that infringed five patents held by the company. Bose has also sought an injunction which would ban the infringing products from being imported or sold in the United States.[40][41] The lawsuit was settled out of court. Apple pulled all Bose products from its retail outlets, although it is unclear whether it was in response to the lawsuit, an ambush marketing conflict involving Beats and the NFL (which had recently named Bose as one of its official sponsors, and thus fined a player for displaying the Beats logo during an official activity), or as a result of Apple's acquisition of Beats.[42] However, two months later, Bose products returned to the shelves of Apple Stores. The companies settled in October 2014: details were not disclosed.[43]

Monster lawsuit

In January 2015, Monster Inc. sued Beats for fraud, alleging that the company had used illicit tactics to force Monster out of the venture whilst retaining rights to the technologies and products that it had co-developed, and engaged in collusion to harm Monster's own audio products business. Monster argued that the acquisition of Beats by HTC and its founders' subsequent buyback was a "sham" to take control of Monster's stake in the company—which could have been valued at over $100 million in the Apple purchase, that the company had "concealed" the role of Monster and its CEO Noel Lee in the design and engineering of its products, and that "had the partnership expired on its own terms, there would have been no transfer of Monster's years of work [onto the company]." Monster also alleged that Beats had partaken in anti-competitive practices with retailers to force those offering Beats products to not offer Monster's competing products.[44][45][46]

In June 2015, the Wall Street Journal reported that in retaliation for the lawsuit, Apple Inc. revoked Monster's membership in the MFi Program on May 5, 2015, meaning that Monster can no longer manufacture licensed accessories for iPhone, iPod and iPad products, and must cease the sale of existing licensed products that contain the certification or technology licensed through the program by September 2015.[47]

The case was dismissed in August 2016, with a Supreme Court ruling that Beats "had the right to terminate the agreement as of January 7th, 2013 or when there was a transaction resulting in a change of control of Beats", and that Monster "did not obtain the right to approve the change of control. Nor did the agreement require that any change of control had to be objectively reasonable".[48]

Products

Personal audio

Beats' original product line were Beats by Dre headphones. In promotional materials, Dre outlined the line's advantages by alleging that listeners were not able to hear "all" of the music with most headphones, and that Beats would allow people to "hear what the artists hear, and listen to the music the way they should: the way I do." In comparison to most headphones, Beats products were characterized by an emphasis towards producing larger amounts of bass, and are particularly optimized towards hip-hop and pop music.[8][49][50] In October 2012, Beats unveiled its first two self-developed products, the Beats Executive noise-cancelling headphones (to compete with similar offerings by Bose and Sennheiser) and the Beats Pill portable speaker.[11][18] In October 2015, Beats launched a new collection of speakers including the upgraded Beats Pill+ Speaker.[51]

Beats Studio 3

This is currently the high-end wireless headphones that Beats offers. It connects by bluetooth and has 40 hours battery life. With sound canceling on it has 22 hours of battery life It features Apple’s W1 chip for quick connection to apple devices running iOS 10 or later, MacOS Sierra or WatchOS 4, it also features pure adaptive noise cancelling technology which uses microphones on both inside and outside the ear cups to measure sound levels based on the environment and the users hairstyle or if there is any headgear or eyewear on the users head and automatically calibrates the noise cancelling and volume level accordingly. It comes in a wide range of colours, including black and blue.

Beats Audio

The company has also licensed the Beats brand, under the name Beats Audio (rendered beats audio), and technology to other manufacturers. In 2009, HP began to offer personal computers equipped with Beats Audio systems, beginning with its HP Envy line.[52] The system features a software equalizer with a preset that HP marketed as being optimized for higher quality sound output.[53] Beats Electronics ceased its partnership with HP following its purchase by Apple Inc.; HP subsequently entered into a similar agreement with Bang & Olufsen.[54]

Following its acquisition of a stake in the company, most new HTC smartphones began to be released with Beats Audio software, beginning with the HTC Sensation XE/XL with Beats Audio in September 2011.[55] The software was to be included in most new HTC devices, such as the One series.[56][57][58] The Sensation XE and Rezound were also bundled with Beats by Dre earbuds, but HTC abandoned the practice on future devices. A HTC product executive claimed that despite the prominence of the Beats brand, "an accessory like the headphone doesn't factor in when someone is buying a smartphone."[59]

Car audio

In 2011, Beats reached a deal with Chrysler LLC to feature Beats-branded audio systems in its vehicles. The first vehicle under the partnership was its 2012 Chrysler 300S luxury vehicle, which included a 10-speaker Beats by Dr. Dre sound system.[21][60] Beats audio systems have also been included in models from Fiat Chrysler Automobiles' other marques. Automobile brands that currently have Beats audio systems available in its vehicles are Dodge, Chrysler, Jeep, Fiat, and Volkswagen.[61]

Beats Music

On July 2, 2012, Beats announced it had acquired the online music service MOG, in a purchase reported to have been between $10 million to $16 million. Beats stated that the acquisition was part of the company's goal to develop a "truly end-to-end music experience." The acquisition did not include the company's blog and advertising network, the MOG Music Network,[62][63] which was sold in a separate transaction to the broadcasting company Townsquare Media in August 2012.[64]

While MOG indicated that it would continue to operate independently with no immediate change in service,[63] Beats subsequently announced a new subscription-based online music service, known as Beats Music, which launched in January 2014. In comparison to its competitors, such as Spotify and Google Play Music, the service emphasizes recommendations by music professionals alongside algorithmic recommendations.[27][65] MOG was shut down on May 31, 2014, and existing users were directed to Beats Music.[66] Beats Music was in turn replaced by Apple Music in June 2015; the service also incorporates a Beats-branded online radio station, Beats 1.[38][39]

Critical reception

Some critics claim that Beats products emphasize appearance over quality and function, arguing that more durable and better-sounding products are available for the same price or lower.[67][68] Tests done on an HTC smartphone with Beats Audio indicated that the audio technology is a combination of audio equalization that boosts the low (bass) and high ends of the audio range,[69] audio compression, and audio amplification.[70] On accusations that Beats' products were "bass heavy", Beats current president denies it, citing that their products are not for reference, but rather for playback.[71]

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External links

Azealia Banks videography

American rapper Azealia Banks has appeared in twenty-three music videos, two films, one television program and two commercials. As a teenager, Banks studied at the LaGuardia High School of Performing Arts in Manhattan. A film opportunity arose through the school, and at the age of fourteen, Banks featured in the film The American Ruling Class, portraying a singer and a dancer in a cameo role. In 2010, Banks' first music video was released for a demo track titled "L8R", which would go on to be included on her debut mixtape Fantasea two years later. The following year, Banks' second music video was released for her breakout single "212", and has since amassed over one-hundred million views on Banks' official YouTube channel. During the promotional campaign of Banks' debut EP 1991, all songs on the project received a video treatment, including her sophomore single "Liquorice", shot by acclaimed director Rankin. Months after the video for "Liquorice" was released, an alternate version was leaked. In July 2012, Banks released her debut mixtape Fantasea. To promote the mixtape, Banks released three music videos for tracks on the project, "Luxury", "Atlantis", and "Fierce", the latter being shot with clothing company ASOS.

In 2012, Banks starred in two commercials for companies, the first was for Alexander Wang, in which she promoted the T by Alexander Wang clothing line, while the second commercial she appeared in was for Beats Electronics, in which she promoted Beats by Dr. Dre. In 2013, Banks she released videos for two singles, "Yung Rapunxel" and "ATM Jam", and videos for collaborations with Shystie and Baauer. Throughout 2014, Banks released videos to promote her debut studio album Broke with Expensive Taste, including videos for "Heavy Metal and Reflective" and "Chasing Time". In March 2015, Banks released an interactive video for the song "Wallace", which received critical acclaim, with Paper ranking it as one of the most underrated videos from the prior year. In 2016, Banks will star in the film Coco, playing the lead role of Coco, being directed by RZA.

Barbara Bestor

Barbara Bestor is an American architect based in Los Angeles, California. She is the principal of Bestor Architecture, founded in 1992. Examples of her work include the Beats Electronics Headquarters in Culver City, the Nasty Gal Headquarters in downtown Los Angeles, Intelligentsia Coffee & Tea in Los Angeles, and the Toro Canyon House in Santa Barbara. In 2015 she married director Tom Stern. In 2017 she was elected to the AIA's College of Fellows.

Beats Music

Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. First developed in 2012 under the name "Daisy", the service combined algorithm-based personalization with expert music suggestions from a variety of sources. The service built upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service was launched in the United States on January 21, 2014.

Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music was discontinued concurrent with the launch of Apple Music on June 30, 2015. Subscriptions were migrated to the new service. Beats Music was completely discontinued on November 30, 2015.

Beats Pill

Beats Pill is a brand of portable Bluetooth speakers produced by Beats Electronics. The Pill was released in 2013. The devices include 3.5mm audio input and output jacks and charges over a Micro USB port.

Eddy Cue

Eddy Cue (born Eduardo H. Cue; October 23, 1964) is Apple's senior vice president of Internet Software and Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores including the iTunes Store, the iBooks Store, and Apple Music, as well as Apple Pay, Siri (until 2017), Maps, iAd, iCloud services, and Apple’s productivity and creativity apps. Cue testified in the antitrust case against Apple for conspiring on eBook pricing.

HTC One series

HTC One is a series of Android and Windows Phone smartphones designed and manufactured by HTC. All products in the One series were designed to be touchscreen-based and slate-sized, and to initially run the Android mobile operating system (Android 4.0 Ice Cream Sandwich or subsequent Android releases) with the HTC Sense graphical user interface. The one exception to this is the HTC One (M8), which came in a Windows Phone variant in addition to several Android variants. From 2010 to 2013, all HTC products starting from the HTC Sensation XE to the HTC One Mini were equipped with a Beats Audio equalizer. Later HTC devices beginning with the HTC One Max no longer ship with Beats Audio following the buyback of HTC's stake in Beats Electronics.

High School (song)

"High School" is a song by Trinidadian-American rapper and singer Nicki Minaj featuring American rapper Lil Wayne for Minaj's reissued second studio album Pink Friday: Roman Reloaded – The Re-Up (2012). It was released on April 16, 2013, by Young Money, Cash Money, and Republic as the third single from the record. The song was written and produced by Boi-1da and T-Minus, with additional songwriting provided by Minaj and Lil Wayne. "High School" is a hip hop and R&B song that lyrically discusses adultery. The song peaked at number 64 on the U.S. Billboard Hot 100, and additionally reached numbers 15 and 20 on the Billboard Hot Rap Songs and Hot R&B/Hip-Hop Songs component charts. Elsewhere, the track charted moderately throughout international singles charts, including number 31 on the UK Singles Chart. It is also the only song of Nicki Minaj to be released in 2013.

An accompanying music video was directed by Benny Boom, in which Minaj is depicted in the midst of an affair with Lil Wayne. The clip additionally includes footage of the "Pink Pill", a variation of the "Beats Pro" speaker created by Beats Electronics in collaboration with Minaj.

ITunes Connect

iTunes Connect is a service developed by Apple Inc. that allows digital content providers to upload and manage content (music, movies, ebooks, etc.) distributed through Apple’s online stores: iTunes Store and iBooks Store.

Earlier, iTunes Connect was also used for uploading and managing applications on the App Store and Mac App Store, but in June 2018, Apple introduced App Store Connect as a separate service (it looks very similar to iTunes Connect though).Both iTunes Connect and App Store Connect let users add, edit, and remove digital items’ metadata (descriptions, keywords, screenshots, etc.), manage availability (for example, make certain items available in selected countries only), view analytics (number of downloads, revenues, and more), and collaborate on the same projects by adding team members.

Jaira Burns

Jaira Burns (born January 14, 1997) is an American singer-songwriter. She began her music career by uploading covers on YouTube. Burns made her debut in 2017 with the single "Ugly", which was featured in a commercial for Beats Electronics and Balmain headphone collaboration starring Kylie Jenner. She then released "Burn Slow" a few months later, which serves as the title track of her debut extended play, which was released in July 2018.

Jimmy Iovine

James Iovine (; Italian: [ˈjoːvine]; born March 11, 1953) is an American record producer best known as the co-founder of Interscope Records. In 2006, Iovine and rapper/producer Dr. Dre founded Beats Electronics, which produces audio products and operated a now-defunct music streaming service. The company was purchased by Apple Inc. for $3 billion in May 2014.Prior to the Apple acquisition of Beats in 2014, Iovine became chairman of Interscope-Geffen-A&M, an umbrella unit merged by the then-newly-reincarnated Universal Music Group in 1999.

List of mergers and acquisitions by Apple

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and software products. It was established in Los Altos, California, on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, and was incorporated on January 3, 1977. The company's hardware products include the Mac line of personal computers, the iPod line of portable media players, the iPad line of tablets, the iPhone line of smartphones, the Apple TV line of digital media players, and the Apple Watch line of smartwatches. Apple's software products include the macOS, iOS, tvOS and watchOS operating systems, the iTunes media player, the Safari web browser, and the iLife suite of multimedia and creativity software. As of January 2019, Apple is publicly known to have acquired 72 companies. The actual number of acquisitions is possibly larger as Apple does not reveal the majority of its acquisitions unless discovered by journals. Apple has also purchased stakes in three companies, as well as made three divestments. Apple has not released the financial details for the majority of its mergers and acquisitions.

Apple's business philosophy is to acquire small companies that can be easily integrated into existing company projects. For instance, Apple acquired Emagic and its professional music software, Logic Pro, in 2002. The acquisition was incorporated in the creation of the digital audio workstation software GarageBand, now part of the iLife software suite.The company made its first acquisition on March 2, 1988, with its purchase of Network Innovations. In its two divestments, both of which were during the 1990s, parts of the company were sold to other companies. In 2013, Apple acquired thirteen companies—more than it has in any other year so far. Apple's largest acquisition was that of Beats Electronics in August 2014 for US$3 billion. Of the companies Apple has acquired, 67 were based in the United States.

Luke Wood

Luke Wood is president of Beats Electronics, a producer of audio products and equipment founded by musician Andre "Dr. Dre" Young and Jimmy Iovine, co-founder of Interscope Records. Wood is also a Beats Electronics board member. He is a former music industry executive and was a guitarist for the 1990s alt-rock band Sammy. He earned a Bachelor of Arts degree in 1991 from Wesleyan University with a major in American Studies.

MOG (online music)

MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos system and television. MOG also allowed users to access aggregated editorial content from music blogs, user posts, and in-house editors.

MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise. It was privately held and headquartered in Berkeley, CA. The company raised $24.9 million in capital from a variety of sources, including Balderton Capital, Menlo Ventures, Simon Equity, Universal Music Group, and Sony Music. Music producer Rick Rubin was a member of MOG's board of directors.After purchasing MOG in 2012, Beats Electronics in January 2014 announced that the MOG service would shut down in the United States on 15 April 2014. This date was first indefinitely postponed, but then it was shut down on May 31, 2014. Its successor system, Beats Music, launched in the United States on 21 January 2014 and then was in turn acquired by Apple Inc. in May 2014.

Paul Wachter

Paul David Wachter is an American businessman and investment adviser whose clients include Arnold Schwarzenegger, LeBron James, U2 frontman Bono, Beats by Dre co-founder Jimmy Iovine, and Tom Werner, Chairman of the Boston Red Sox and the Liverpool Football Club. He has played a leading role in high-profile investment deals including the 2002 acquisition of the Boston Red Sox by New England Sports Ventures (now Fenway Sports Group) and was a member of the board of Beats Electronics since 2008 and led the negotiation of the Beats sale to Apple. Along with LeBron James, Wachter was among the executive producers of the Starz scripted series, Survivor's Remorse, which ran from 2014 to 2017.

Product Red

Product Red, stylized as (PRODUCT)RED™, is a licensed brand that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries. It is licensed to partner companies including Nike, American Express (UK), Apple Inc., The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Head, Buckaroo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP, Beats Electronics, and Supercell. The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the ONE Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of Product Red's money.

As part of a new business model, each partner company creates a product with the Product Red logo. In return for the opportunity to increase revenue through the Product Red license, up to 50% of profits gained by each partner is donated to the Global Fund. As Product Red is owned by Red, a portion of the contributions received from the partner brands is assigned as profit. Such an amalgamation of humanitarian aid and for-profit businesses is one example of "ethical consumerism".

In 2012, ONE acquired (RED) as a division of ONE. Both organizations were co-founded by Bono and Bobby Shriver.

Stephen Hilton

Stephen Hilton is a composer, record producer and digital influencer. He lives in Los Angeles, California, and is married to internet celebrity Laura Clery.

TestFlight

TestFlight is an online service for over-the-air installation and testing of mobile applications, currently owned by Apple Inc and only offered to developers within the iOS Developer Program. Developers sign up with the service to distribute applications to internal or external beta testers, who can subsequently send feedback about the application to developers. The TestFlight SDK additionally allows developers to receive remote logs, crash reports and tester feedback.TestFlight initially supported testing of Android and iOS applications, but since March 2014, Apple has retracted support for Android. As of 2015, applications must be published for TestFlight using Xcode, and testers must be invited using iTunes Connect. After invitation, up to 25 internal testers (with up to 10 devices each) and 10,000 external beta testers can download and test the application build. Up to 100 apps can be tested at a time, internally or externally. Testers may be grouped and separate builds created for each group. The TestFlight application for iOS notifies testers when new builds are available, features to focus on, and enables sending of feedback.

The Defiant Ones (documentary)

The Defiant Ones is a four-part American television documentary miniseries, directed by Allen Hughes, that aired on HBO from July 9 to July 12, 2017. It focuses on the careers of and partnership between Jimmy Iovine and Dr. Dre, co-founders of Beats Electronics.

Ugly (Jaira Burns song)

"Ugly" is the debut single by American singer-songwriter Jaira Burns. It was released on June 16, 2017 by Interscope Records as a single. "Ugly" was featured in a commercial for Beats Electronics and Balmain headphone collaboration starring Kylie Jenner. It was written by Henry Walter, Alexandra Hughes, Brett McLaughlin, Mathieu Jomphe-Lepine and produced by Cirkut and Billboard. Lyrically, the song talks about a hookup gone wrong. To promote the song, an accompanying music video for the track was released on June 28, 2017. It peaked at number 13 on the Spotify U.S. Viral 50 chart.

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