Baidu, Inc. (Chinese: 百度; pinyin: Bǎidù, anglicized /ˈbaɪduː/ BY-doo), incorporated on January 1, 2000, is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered at the Baidu Campus in Beijing's Haidian District. It is one of the largest AI and internet companies in the world. The holding company of the group is incorporated in the Cayman Islands. Baidu was established in 2000 by Robin Li and Eric Xu. Baidu is currently ranked 4th overall in the Alexa Internet rankings.
Baidu's Global Business Unit, formed under the name of DU Group or DU Apps Studio, is an app developer with various apps and services. It has over 2 billion active users worldwide. Baidu also provides an official international and Chinese version of its online digital distribution services Baidu App Store and Shouji Baidu respectively, both hosting downloadable content and applications. Baidu's advertisement platform is DU Ad Platform.
Baidu's Apollo Project is one of the world's leading autonomous driving and AI programs, with one of the largest partner ecosystems and over 100 global partners as of 2018, including BYD, Dongfeng, Microsoft, Intel, Nvidia, Daimler AG, ZTE, Grab, Ford, Hyundai and Honda.
Baidu has the 2nd largest search engine in the world, and held a 76.05% market share in China's search engine market. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index. As of May 2018, Baidu's market cap rose to US$99 billion. In October 2018, Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI.
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|Traded as||NASDAQ: BIDU|
|Founded||January 1, 2000|
|Key people||Robin Li (Founder & CEO) |
CNY 15.530 billion
CNY 27.573 billion
CNY 297.566 billion
CNY 175.036 billion
|Alexa rank||4 (Global, February 2019)|
Baidu headquarters, Haidian District, Beijing
In 1994, Robin Li (Li Yanhong, 李彦宏) joined IDD Information Services, a New Jersey division of Dow Jones and Company, where he helped develop software for the online edition of the Wall Street Journal. He also worked on developing better algorithms for search engines and remained at IDD Information Services from May 1994 to June 1997.
In 1996, while at IDD, Li developed the RankDex site-scoring algorithm for search engines results page ranking and received a US patent for the technology. He later used this technology for the Baidu search engine.
In 2003, Baidu launched a news search engine and picture search engine, adopting a special identification technology capable of identifying and grouping the articles.
On January 12, 2010, Baidu.com's DNS records in the United States were altered such that browsers to baidu.com were redirected to a website purporting to be the Iranian Cyber Army, thought to be behind the attack on Twitter during the 2009 Iranian election protests, making the proper site unusable for four hours. Internet users were met with a page saying "This site has been attacked by Iranian Cyber Army". Chinese hackers later responded by attacking Iranian websites and leaving messages. Baidu later launched legal action against Register.com for gross negligence after it was revealed that Register.com's technical support staff changed the email address for Baidu.com on the request of an unnamed individual, despite failing security verification procedures. Once the address had been changed, the individual was able to use the forgotten password feature to have Baidu's domain passwords sent directly to them, allowing them to accomplish the domain hijacking.
On August 6, 2012, the BBC reported that three employees of Baidu were arrested on suspicion that they accepted bribes. The bribes were allegedly paid for deleting posts from the forum service. Four people were fired in connection with these arrests.
On July 16, 2013, Baidu announced its intention to purchase 91 Wireless from NetDragon. 91 Wireless is best known for its app store, but it has been reported that the app store faces piracy and other legal issues. On August 14, 2013, Baidu announced that its wholly owned subsidiary Baidu (Hong Kong) Limited has signed a definitive merger agreement to acquire 91 Wireless Web-soft Limited from NetDragon Web-soft Inc. for 1.85 billion dollars in what was reported to be the biggest deal ever in China's IT sector.
On August 2, 2013, Baidu launched its Personal Assistant app, designed to help CEOs, managers and the white-collar workers manage their business relationships.
On July 18, 2014, the company launched a Brazilian version of the search engine, Baidu Busca.
On October 9, 2014, Baidu announced acquisition of Brazilian local e-commerce site Peixe Urbano.
In April 2017, Baidu announced the launch of its Apollo project (Apolong), a self-driving vehicle platform in a bid to help drive the development of autonomous cars including vehicle platform, hardware platform, software platform and cloud data services. Baidu plans to launch this project in July this year, before gradually introducing fully autonomous driving capabilities on highways and open city roads by 2020.
In September 2017, Baidu has rolled out a new portable talking translator that can listen and speak in several different languages. Smaller than a typical smartphone, the 140-gram translation device can also be used as a portable Wi-Fi router and is able to operate on networks in 80 countries, it is still under development currently. Baidu will also be inserting artificial intelligence (AI) technology into smartphones, through its deep learning platform. At the same period, it has also led a joint investment of US$12 billion with Alibaba Group, Tencent, JD.com and Didi Chuxing, acquiring 35% of China Unicom's stakes.
In October 2017, According to The Wall Street Journal, Baidu would be launching self-driving bus in China the following year. In the same month, Baidu also announced its first annual Baidu World technology conference (Bring AI to Life) would be held and live-streamed on 16 November 2017 at China World Summit Wing and Kerry Hotel, bringing together Baidu executives, employees, partners, developers, and media to discuss the company's mission and strategy, technology breakthroughs, new product developments, as well as its open artificial intelligence (AI) ecosystem.
The name Baidu (百度) literally means "a hundred times", or alternatively, "countless times". It is a quote from the last line of Xin Qiji's (辛弃疾) classical poem "Green Jade Table in The Lantern Festival" (青玉案·元夕) saying: "Having searched hundreds of times in the crowd, suddenly turning back, he is there in the dimmest candlelight." (众里寻他千百度，蓦然回首，那人却在灯火阑珊处。)
Baidu offers several services to locate information, products and services using Chinese-language search terms, such as, search by Chinese phonetics, advanced search, snapshots, spell checker, stock quotes, news, knows, postbar, images, video and space information, and weather, train and flight schedules and other local information. The user-agent string of Baidu search engine is Baiduspider.
Baidu's primary advertising product is called Baidu Tuiguang and is similar to Google Adwords and Adsense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union. However, Baidu's search results are also based on payments by advertisers. This has prompted criticism and skepticism among Chinese users, with People's daily commenting in 2018 on issues regarding reliability of Baidu results. Often as many as the first two pages of search results tend to be paid advertisers.
Baidu sells its advertising products via a network of resellers. Baidu's web administrative tools are all in Chinese, which makes it tough for non-Chinese speakers to use. Recently, a third-party company began to develop a tool with an English-language interface for Baidu advertising programs. Paid advertising can only be used by advertisers with a registered business address either in China or in a list of other East Asian countries.
Baidu focuses on generating revenues primarily from online marketing services. Baidu's pay for placement (P4P) platform enables its customers to reach users who search for information related to their products or services. Customers use automated online tools to create text-based descriptions of their web pages and bid on keywords that trigger the display of their webpage information and link. Baidu's P4P platform features an automated online sign-up process that customers use to activate their accounts at any time. The P4P platform is an online marketplace that introduces Internet search users to customers who bid for priority placement in the search results. Baidu also uses third-party distributors to sell some of its online marketing services to end customers and offers discounts to these distributors in consideration of their services.
Baidu offers certain consultative services, such as keyword suggestions, account management and performance reporting. Baidu suggests synonyms and associated phrases to use as keywords or text in search listings. These suggestions can improve clickthrough rates of the customer's listing and increase the likelihood that a user will enter into a transaction with the customer. Baidu also provides online daily reports of the number of clickthroughs, clicked keywords and the total costs incurred, as well as statistical reports organized by geographic region. However, this too has invited criticism amongst Chinese internet users.
Baidu offers ProTheme services to some of its Baidu Union members, which enable these members to display on their properties its customers' promotional links that are relevant to the subject and content of such members' properties. Baidu generates revenues from ProTheme services based on the number of clicks on its customers' links and share the revenues with its Baidu Union members in accordance with pre-agreed terms. Baidu's fixed-ranking services allow customers to display query-sensitive text links at a designated location on its search results pages. Its Targetizement services enable customers to reach their targeted Internet users by displaying their advertisements only when their targeted Internet users browse Baidu's certain Web pages.
Baidu operates its advertising service, Baidu TV, in partnership with Ads it! Media Corporation, an online advertising agency and technology company. Baidu TV provides advertisers access to the websites of its Baidu Union members, allowing advertisers to choose Websites on which they post their video advertisements with the aid of its advertisement targeting and matching system. It also offers a brand advertising service, Brand-Link. In June 2008, Baidu launched My Marketing Center, a customized platform integrating industry information, market trends and business, and industry news and reports to assist existing customers in their sales and marketing efforts. Other forms of its online advertising services allow customers to display query sensitive and non-query sensitive advertisements on its websites, including graphical advertisements.
Baidu Union consists of several third-party websites and software applications. Union members incorporate a Baidu search box or toolbar and match its sponsored links with the content on their properties. Their users can conduct search via the Baidu search box or toolbar and can click the sponsored links located on their properties. Baidu has also launched programs through which it displays the online advertising of its customers on Baidu Union websites, and share the fees generated by these advertisements with the owners of these Baidu Union websites. As of May 2011, there were 230,000 partner websites that displayed Baidu Union ads on their websites.
Baidu competes with Google Search, 360 Search (www.so.com), Sogou Search (www.sogou.com), Yahoo! China, Microsoft's Bing and MSN Messenger, Sina, NetEase's Youdao, Tencent's Soso.com and PaiPai, Alibaba's Taobao, TOM Online, and EachNet.
Baidu is the No. 1 search engine in China, controlling 76.05 percent of China's market share. The number of Internet users in China had reached 705 million by the end of 2015, according to a report by the internetlivestats.com.
In an August 2010 Wall Street Journal article, Baidu played down its benefit from Google's having moved its China search service to Hong Kong, but Baidu's share of revenue in China's search-advertising market grew six percentage points in the second quarter to 70%, according to Beijing-based research firm Analysys International.
It is also evident that Baidu is attempting to enter the Internet social network market. As of 2011, it is discussing the possibility of working with Facebook, which would lead to a Chinese version of the international social network, managed by Baidu. This plan, if executed, would face off Baidu with competition from the three popular Chinese social networks Qzone, Renren and Kaixin001 as well as induce rivalry with instant-messaging giant, Tencent QQ.
On January 9, 2013, Baidu was still number one in the market, with 64.5% of the users, the closest competitor, Qihoo 360, who launched its own search engine in August, has already taken hold of 10.2% users. Following are Google and Sogou.
By August 2014, Baidu's search market share in China has dropped to 56.3%, where Qihoo 360, its closest competitor who has rebranded its search engine as so.com, has increased its market share to 29.0%, according to report from CNZZ.com.
Baidu has started to invest in deep learning research and is integrating new deep learning technology into some of its apps and products, including Phoenix Nest. Phoenix Nest is Baidu's ad-bidding platform.
In April 2012 Baidu applied for a patent for its "DNA copyright recognition" technology. This technology automatically scans files that are uploaded by Internet users, and recognizes and filters out content that may violate copyright law. This allows Baidu to offer an infringement-free platform.
Baidu has applied for a utility patent in the UK, for its proprietary site-wise search technology which is currently available in China.
According to the China Digital Times, Baidu has a long history of being the most active and restrictive online censor in the search arena. Documents leaked in April 2009 from an employee in Baidu's internal monitoring and censorship department show a long list of blocked websites and censored topics on Baidu search.
In May 2011, activists sued Baidu in the United States for violating the U.S. Constitution by the censorship it conducts in accord with the demand of the Chinese government. A U.S. judge has ruled that the Chinese search engine Baidu has the right to block pro-democracy works from its query results, dismissing a lawsuit that sought to punish the company for Internet censorship.
In May 2016, Baidu's P4P search results reportedly caused the death of a student who tried an experimental cancer therapy he found online. The 21-year-old college student was named Wèi Zéxī (魏则西), who studied in Xidian University. Wei was diagnosed with synovial sarcoma, a rare form of cancer. He found the Second Hospital of the Beijing Armed Police Corps (武警北京市总队第二医院) through the search engine Baidu, on which the hospital had been promoting itself. The treatment proved to be unsuccessful.
After Wei's family spent around 200,000 yuan (around US$31,150) for treatment in the hospital, Wei Zexi died on April 12, 2016. The incident triggered massive online discussions after Wei's death. On May 2, 2016, Cyberspace Administration of China (CAC), the top watchdog for China's Internet space, dispatched a team of investigators to Baidu. The case is still ongoing. One report claimed medical advertising makes up for 30% of Baidu's ad revenue, much of which comes from for-profit hospitals that belong to the "Putian Network", a collection of hospitals across the country founded by medical entrepreneurs associated with the Putian region of Fujian province. The investigation led Chinese regulators to impose several restrictions on Baidu, including adding disclaimers to promotional content and establishing channels for complaints about Baidu services.
Baidu sold the hemophilia online community, one of the communities of Tieba, to unqualified hospitals. In January 2016, Baidu announced that it will stop selling all of its illness-related Tieba.
On 20 April, 2019, it was reported that several applications for cellular devices developed by subsidiary company, DO Global (formerly DU), were surreptitiously running revenue enhancing background programs on user devices since at least 2016. These programs, part of six known applications developed by the company, and downloaded hundreds of millions times, were clicking on internet ads – even when the devices were idle, and unbeknownst to end users, in order to increase revenue generated by "clicks". Just one of the apps, all of which were available on Google Play Store, has been downloaded 50 million times alone and carries a user rating of 4.5 stars by tens of thousands evaluators.
The MXNet library is portable and can scale to multiple GPUs and multiple machines. MXNet is supported by public cloud providers including Amazon Web Services (AWS) and Microsoft Azure. Amazon has chosen MXNet as its deep learning framework of choice at AWS. Currently, MXNet is supported by Intel, Dato, Baidu, Microsoft, Wolfram Research, and research institutions such as Carnegie Mellon, MIT, the University of Washington, and the Hong Kong University of Science and Technology.Baidu 10 Mythical Creatures
The Baidu 10 Mythical Creatures (simplified Chinese: 百度十大神兽; traditional Chinese: 百度十大神獸; pinyin: bǎidù shí dà shénshòu), alternatively Ten Baidu Deities, was initially a humorous hoax from the interactive encyclopedia Baidu Baike which became a popular and widespread Internet meme in the China in early 2009.These hoaxes, ten in number, are regarded by western media as a response to online censorship in China of profanity, and considered as an example of citizens' circumvention of censorship.Baidu Baike
Baidu Baike (; Chinese: 百度百科; pinyin: Bǎidù Bǎikē; literally: 'Baidu Encyclopedia') is a Chinese-language, collaborative, web-based encyclopedia owned and produced by the Chinese search engine Baidu. Its test version was released on 20 April 2006, and within three weeks the encyclopedia had grown to more than 90,000 articles, surpassing the number in Chinese Wikipedia. As of August 2018, Baidu Baike has more than 15.4 million articles.Baidu officially states that Baidu Baike serves as an online encyclopedia as well as information storage space for netizens. Baidu Baike claims "equality", "cooperation", "sharing" and "freedom" spiritually, and connect this online platform with search engines technically in order to fulfil the needs of the users for information of different levels. Critics of the encyclopedia note that it censors its content in accordance with the requirements of the Chinese government.Baidu Maps
Baidu Maps is a desktop and mobile web mapping service application and technology provided by Baidu, offering satellite imagery, street maps, street view ("Panorama" - zh:百度全景) and indoor view perspectives, as well as functions such as a route planner for traveling by foot, car, or with public transportation. Android and iOS applications are available.
Baidu Maps is available only in the Chinese language and before 2016, it offered maps only of mainland China, Hong Kong, Macau and Taiwan, the rest of the world appearing unexplored. Currently Baidu Maps also offers maps of various other countries. It's reported that more than 150 countries will be supported by the end of 2016. Baidu uses map data supplied by NavInfo, MapKing, Here, LocalKing and OpenStreetMap.In 2016, it is reported that Baidu Maps has over 348 million monthly active users, and will "transform from a Chinese map provider to a world map provider and become the Chinese brand that provides global services for mobile travel applications", which also outlines Baidu's plans for global expansion.Baidu Music
Baidu Music is a Chinese music streaming service by Baidu. By December 2015, it had 150 million monthly active users.Baidu Raven
Raven is a brand of smart speakers, developed by Chinese web services company Baidu. The devices connect to the voice-controlled intelligent personal assistant service DuerOS. The products are a result of Baidu's acquisition of Raven Tech in February 2017. The Raven H went on sale in December 2017, the first of three planned products under the brand.Baidu Space
Baidu Space (Chinese: 百度空间) was an online social networking service provided by Baidu where users could record and share their lives easily. Users could also find people who have the same interests as their friends and communicate with them. It was launched on July 13, 2006. The slogan of Baidu Space is Let the world find you.
It was listed as Number 11 on the Top Social Media Sites of 2008 with 40 million unique worldwide visitors [source: November, 2008; comScore].On April 4, 2015, Baidu announced that Baidu Space will be closed. All content on Baidu Space was transferred to Baidu Cloud on May 7, 2015.Baidu Tieba
Baidu Tieba (Chinese: 百度贴吧; pinyin: bǎidù tiēbā; literally: 'Baidu Paste Bar') is the largest Chinese communication platform hosted by Chinese search engine company Baidu, and was established on December 3, 2003. It is an online community that heavily integrates Baidu's search engine. The website functions by having users search for a bar, and if the bar has not been created before, it will be created upon the search.Baidu Yi
Baidu Yi (Chinese: 百度•易平台; pinyin: Bǎidù-Yì píngtái; literally: 'Baidu Yi Platform', 易 Yì meaning "exchange" or "easy"), also known as "Baidu Yun", was an operating system for mobile devices until Baidu suspended it. It is based on Google's Android but is a fork by Baidu, the dominant search engine operator in China. It was announced on 2 September 2011 at the 2011 Baidu Technology Innovation Conference in Beijing.China Unicom
China United Network Communications Group Co., Ltd. (Chinese: 中国联合网络通信集团有限公司) or China Unicom (Chinese: 中国联通) (CUniq in short) is a Chinese state-owned telecommunications operator of China. China Unicom is the world's fourth-largest mobile service provider by subscriber base.Started as a wireless paging and GSM mobile operator, it currently provides a wide range of services including nationwide GSM mobile network, long-distance, local calling, data communication, Internet services, and IP telephony in mainland China, and has operated a CDMA network in Macau since October 18, 2006. As of the end of April 2008, the company had 125 million GSM subscribers and 43 million CDMA subscribers. As of November 2008 the CDMA operations have been moved to China Telecommunications Corporation (China Telecom Group). On 7 January 2009, China Unicom was awarded WCDMA license to expand its business to 3G telecommunication. UMTS (Universal Mobile Telecommunications System) was launched in major cities across China on May 17, 2009.Chinese Wikipedia
The Chinese Wikipedia (traditional Chinese: 中文維基百科; simplified Chinese: 中文维基百科; pinyin: Zhōngwén Wéijī Bǎikē) is the Standard Chinese language edition of Wikipedia. It is run by the Wikimedia Foundation. Started on 11 May 2001, the Chinese Wikipedia currently has about 1,051,000 articles and about 2,717,000 registered users, of which 81 have administrative privileges. The Chinese Wikipedia has been blocked in Mainland China since May 2015.The Chinese Wikipedia is the fourth largest online Chinese encyclopedia after Hudong Baike (互动百科), Baidu Baike (百度百科) and Soso Baike (搜搜百科).Elizabeth Baidu
Elizabeth Baidu (born 28 April 1978) is a Ghanaian women's international footballer who plays as a defender. She was a member of the Ghana women's national football team. She was part of the team at the 1999 FIFA Women's World Cup and at the 2003 FIFA Women's World Cup. On club level she played for Bluna Ladies in Ghana.IQiyi
iQiyi (Chinese: 爱奇艺), formerly Qiyi (Chinese: 奇艺), is an online video platform based in Beijing, China launched on April 22, 2010. iQiyi is currently one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month, and over 500 million monthly active users. On March 29, 2018, the company issued its IPO (initial public offering) in the U.S. and raised $2.25 billion .Iranian Cyber Army
The Iranian Cyber Army is an Iranian computer hacker group. It is thought to be connected to Iranian government, although it is not officially recognized as an entity by the government. It has pledged loyalty to Supreme Leader of Iran.According to Tehran Bureau, the Islamic Revolutionary Guard initiated plans for the formation of an Iranian Cyber Army in 2005. The organisation is believed to have been commanded by Mohammad Hussein Tajik until his assassination.The group has claimed responsibility for several attacks conducted over the Internet since 2009, most notably attacks against Baidu and Twitter. The attack against Baidu resulted in the so-called Sino-Iranian Hacker War. In 2012, a group self-identified as "Parastoo" (Persian: پرستو - Swallow) hacked the International Atomic Energy Agency's servers: the Iranian Cyber Army is suspected of being behind the attack.In 2013, a general in the Islamic Revolutionary Guards stated that Iran had "the 4th biggest cyber power among the world’s cyber armies", a claim supported by the Israeli Institute for National Security Studies.Mamacita (Super Junior album)
Mamacita is the seventh Korean studio album (eighth overall) of South Korean boy band Super Junior. It was released on September 1, 2014, by SM Entertainment and was released online on August 29, 2014. This is their first Korean album since the 2012 release Sexy, Free & Single.
The album features 10 members, marking the return of members Leeteuk and Heechul after their mandatory military service. It features the vocals of Yesung in some songs, who was in mandatory military service during the production of the album.Nobuyuki Idei
Nobuyuki Idei (出井 伸之, Idei Nobuyuki; born November 22, 1937) is a Japanese businessman. He was Chairman and Group Chief Executive Officer of Sony Corporation until the 7th March 2005. He is a director of General Motors, Baidu, Yoshimoto Kogyo and Nestlé.
After a stroke sidelined former chairman Akio Morita, Sony CEO and new chairman Norio Ohga selected Idei to be the next president, a choice that raised eyebrows at Sony. His sweeping reorganizations of the company included trimming the board of directors from 38 members dominated by company management to 10 with a substantial presence of outsiders. Already perceived as the company's driving force, Idei was formally named co-CEO in 1998 and sole CEO in 1999. In 2000, while Ohga remained Chairman of the Board, Idei became Executive Chairman and Kunitake Andō became president.
In 2003, on Ohga's retirement, Idei became the sole Chairman, and the title of Chief Executive Officer was altered to Group Chief Executive Officer. On March 7, 2005, it was announced that Idei would be succeeded on June 22 by Sir Howard Stringer.
In 2006, Idei joined the board leading Accenture. On September 28, 2011, Idei joined the Board of Directors of Lenovo.
On February 5, 2015 Idei retired from Accenture's board of directors.Nofollow
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. It is intended to reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term.PPS.tv
PPS.tv (PPStream) is a Chinese peer-to-peer streaming video network software. Since the target users are on the Chinese mainland, there is no official English version, and the vast majority of channels are from East Asia, mostly Mainland China, Japan, South Korea, Hong Kong, Taiwan and Singapore. Programmes vary from Chinese movies to Japanese anime, sports channels, as well as popular American TV and films.It had an 8.9% market share in China in Q3 2010, placing it third - behind Youku and Tudou. In May 2013, the online video business of PPS.tv was purchased by Baidu for $370 million. After the acquisition, PPS.tv continued to operate as a sub-brand under iQIYI, Baidu’s online video platform.Robin Li
Robin Li Yanhong (Chinese: 李彦宏; pinyin: Lǐ Yànhóng; born 17 November 1968) is a Chinese politician, internet entrepreneur, co-founder of the search engine Baidu and one of the richest people in China, with a net worth of US$18.5 billion as of October 2017. Li is a member of the 12th Chinese People's Political Consultative Conference.Li studied information management at Peking University and computer science at the State University of New York at Buffalo. In 2000 he founded Baidu with Eric Xu. Li has been CEO of Baidu since January 2004. The company was listed on NASDAQ on August 5, 2005. Li was included as one of the 15 Asian Scientists To Watch by Asian Scientist Magazine on 15 May 2011.On August 29, 2014, Robin Li was appointed by the United Nations Secretary General, Mr. Ban Ki-Moon, as co-chair of the Independent Expert Advisory Group on Data Revolution for Sustainable Development.