BET Jams

BET Jams is an American pay television network controlled by BET Networks and owned by Viacom Media Networks. The channel features hip-hop and urban contemporary music videos. The network, formerly known as MTV Jams, was rebranded under the BET banner on October 5, 2015.

BET Jams
BET Jams Logo
LaunchedMay 1, 2002
Owned byBET Networks
(Viacom Media Networks)
Picture format480i (SDTV)
SloganThe only network that's all hip-hop. non-stop.
CountryUnited States
Broadcast areaUnited States
Latin America
HeadquartersWashington, DC (corporate)
New York, New York (operational)
Formerly calledMTV Jams (2002–2015)
Sister channel(s)BET
BET Gospel
BET Hip-Hop
BET Soul
Dish NetworkChannel 365
Available on most American cable providersChannel slots vary
Verizon FiOSChannel 213
AT&T U-verseChannel 508


MTV Jams (2002–15)

Mtv jams
The network's logo from the launch of MTV Jams in 2002 until April 13, 2012; often the logo took on different coloring. The logo was modified in February 2010 to remove the Music Television tag, though the publicity department of MTV Networks never released a version of that logo.
MTV Jams Logo
Second logo as MTV Jams, used from April 13, 2012 until October 5, 2015

The channel debuted in 2002, replacing MTVX, a network that focused on hard rock and heavy metal which debuted on August 1, 1998. The replacement of MTVX by MTV Jams was explained by the network as being based on demographic trends and industry data that there was a lower demand for a channel devoted to hard rock and heavy metal than there was for hip-hop, rap and R&B; as a result, Viacom management made the decision to launch a new music video network over MTVX's channel space. The network's name was taken from a two-hour daily program block on MTV, called MTV Jams, which ran from 1992 to 2000 and was also the general branding for urban music broadcast on the flagship channel.

After its launch, MTV Jams' playlist became predictable and less random than it originally seemed. The new videos that were in heavy rotation were usually played once per hour or once per every two hours. MTV Jams was the last remaining MTV network in the United States to use MTV's original Kabel font for its music video credit tags, which the main MTV network discontinued in October 2007. MTV Jams switched to the font style used by MTV Hits and rarely by MTV itself in May 2011.

The network's logo had a minor readjustment in February 2010 to remove the Music Television tagline and a small quarter of the logo in line with the official rebranding of all MTV networks. The network had its first full-fledged change in imaging on April 13, 2012, in line with the March 26 re-imaging of MTV Hits. A new logo and imaging was introduced on that date, featuring all text in bold Helvetica, including a minimal-style logo with the 2010 MTV logomark next to the word "Jams".

BET Jams (2015–present)

The network was rebranded as BET Jams on October 5, 2015, to better align with BET. The channel continues to play hip-hop and urban contemporary videos as MTV's mainline networks, including MTV itself and MTV2, draw down their dependence on them. With the rebrand, MTV Live (formerly Palladia) along with MTVU remain as the only MTV-branded 24/7 video formatted networks with a music focus. A block of MTV Jams-branded music videos remains on MTV Live daily, presumably to prevent trademark dilution.[1]


The channel runs on an automated eight-hour wheel schedule that repeats three times a day which starts at 6 a.m. Eastern, with resets at 2 and 10 p.m. ET. Traditional direct response and promotional advertising and other interstitial programming is also carried on the network, along with various theme programming to promote album releases or other happenings in the music world. Beginning in the summer of 2004, MTV Jams added some variety to its programming. Along with MTV Hits, MTV Jams began to play more obscure videos, as well as a larger selection of older videos, than it had previously played. The automated wheel remained with the changeover to BET, though segments connected to MTV or are expected to be discontinued.

Currently, the breadth of BET Jams' playlist surpasses that of BET Soul, with several hundred more videos played on a regular basis. Most of the urban music videos that have ever aired on BET, MTV and VH1 are seen on MTV Jams, as well as many more obscure urban videos that cannot be seen on any other Viacom-owned network, though usually the channel does not air music preceding the 1989 premiere of Yo! MTV Raps, except for a few small cases. The relaunch as BET Jams was tied to the 2015 BET Hip Hop Awards held nine days later, along with promotion for nominated artists and songs.

The network has a weekly "Jam of the Week" which is announced on Sundays, with the video chosen receiving extended plays throughout the week.

Former programming

MTV Jams aired a frequent live game show, Hood Fab, hosted by Buttahman; in which two contestants (normally one popular hip-hop artist and one random contestant off of the street, although there have been games where two artists went against each other) are asked questions about hip-hop. The contests take place in various cities. The one who answers the most questions correctly gets a bonus question, to which a prize is awarded to that contestant. The artist normally just receives bragging rights and the "Official Hood Fab tube socks" while the random contestant will receive a prize of higher value as well as the tube socks.

The channel also periodically aired a short-form program called The Parker Report, hosted by Erik Parker; in each episode, Parker featured hip-hop artists, normally under a theme (for instance, one episode featured the Grand Hustle team of T.I., Alfamega, and Big Kuntry King) to talk about issues in hip-hop. In the aforementioned episode, the four discussed the autotune "T-Pain" effect and about how he rediscovered it. The panel came to a conclusion about the issue discussed; for instance, the guests and host came to the conclusion to, when using the autotune, either "shout out" to T-Pain or feature him on the record.

The network also aired the Ozone Awards for several years under a brokered programming arrangement.


Occasionally, the network has aired air special, unannounced alphabetical marathons of music videos by artist name, usually around holiday periods, or videos themed around lists such as most popular of the year, nominated for certain awards or that of an artist around the release of a new album.

Themed blocks

From time to time, the network is also known to include special themed blocks of programming, for example, an hour of a specific artist or label's videos, an hour block of 1990s gangsta rap, or a string of reggae-style videos. These are always unannounced and spontaneous for viewers, in the vein of MTV2's original format.

In the fall of 2004, MTV Jams presented a week of shows titled "Takeover", where artists were invited to host a day of programming. Artists included Usher, Kanye West, Lil Jon, Nelly, and Fat Joe (a format eventually picked up by competitor Fuse as the network drastically reduced their original programming due to budget issues). Each artist played their favorite videos and their own videos. Additionally, MTV specials such as Diary and live performance footage was played that related to the artists. This may have marked the first time the channel has ever aired any non-music video programming. In March 2005, MTV Jams invited 50 Cent to its studios to introduce his and his posse's music videos, as well as to play some of his favorite old school videos. He also spoke briefly between videos about his newest album and about his musical inspirations. At the time, these two specials were the closest to a VJ-presented program to ever appear on the channel.

Fab 5 of Summer '05

During the summer of 2005, MTV Jams debuted a new, larger logo in order to promote special programming called "The Fab 5 of Summer '05" that was running on the channel for the duration of that season. The "Fab 5" were five up-and-coming hip-hop artists that the channel placed a heavy emphasis on during the entire summer; these artists were Juelz Santana, Da Back Wudz, Young Jeezy, Tony Yayo, and Paul Wall. Da Back Wudz, Young Jeezy, Tony Yayo, and Paul Wall came into the MTV Jams studio to speak about their careers and to play blocks of their favorite videos. These blocks were rotated pretty heavily, sometimes several times a day, as such the summer of 2005 had arguably became the period of MTV Jams' history that has seen the most redundant and least varied playlist to date.

That same summer, MTV Jams moved one step closer toward its high-budget, show-based sister networks MTV and VH1 when it briefly aired documentary style programs on the hip-hop themed and MTV-produced movie Hustle and Flow.


BET Jams is available on the high-tier packages of most pay television providers, but was not available on Dish Network until 2016 (it remains unavailable on DirecTV). This is an artifact of the network's former editorial and operational control under MTV/Viacom Media Networks, where the channel was part of the digital cable-exclusive MTV/Nickelodeon Digital Suite.

Time Warner Cable previously did not carry the network except on systems it owned that were formerly operated by the now-defunct Adelphia Communications, systems where previous contracts with MTV Networks are required to be honored, and Bright House Networks, of which Time Warner Cable formerly had a stake in. This resulted in the network being unavailable in New York City outside of areas serviced by Cablevision; TWC is the major cable provider for Manhattan, Staten Island, Brooklyn and Queens. MTV Jams and its sister networks were added in the summer of 2012 as part of a wider agreement between Viacom and Time Warner Cable to allow access to its networks over TWC's tablet applications, along with its mobile apps.[2]

The network is also carried on some pay-television providers in Latin America.


  1. ^ Wyche, Brandon (5 October 2015). "BET Jams Replaced MTV Jams". Retrieved 7 October 2015.
  2. ^ Littleton, Cynthia (16 May 2012). "Viacom, Time Warner Cable settle app flap; Viacom channels to be available on iPad viewing service". Variety. Retrieved 17 May 2012.

External links


Black Entertainment Television (BET) is an American pay television channel that is owned by the BET Networks division of Viacom Media Networks, which ultimately owned by Viacom. It is the most prominent television network targeting African American audiences, with approximately 88,255,000 American households (75.8% of households with television) receiving the channel. The channel has offices in Washington, D.C., New York City, Los Angeles and Chicago.Programming on the network consists of original and acquired television series and theatrically and direct-to-video-released films. The network has also aired a variety of stand-up comedy, news, and current affairs programs, and formerly aired mainstream rap, hip-hop and R&B music videos; the latter of which now air on its branded sister networks.

BET Soul

BET Soul is an American pay television network that is controlled by the BET Networks division of Viacom, which owns the network. The channel showcases R&B, funk, soul, neo soul, hip hop, jazz and Motown music from various decades.

Originating as VH1 Soul, a spinoff of VH1, the channel moved under the editorial control of BET on December 28, 2015 as part of Viacom's ongoing restructuring of their pay-TV operations.

CMT Music

CMT Music (formerly CMT Pure Country) is an American pay television channel and a sister network to CMT. It is part of the Viacom Global Entertainment Group, a unit of the Viacom Media Networks division of Viacom. It showcases country music videos for its full broadcast day, using the same 8-hour programming wheel schedule repeated three times daily as sister networks NickMusic and BET Jams.

Game One

Game One is a French television channel owned by Viacom International Media Networks Europe.The channel shows several programs based on video gaming. It also airs Japanese anime on a regular basis, such as Fairy Tail, Naruto, Naruto Shippuden, Dragon Ball, Dragon Ball Z, Dragon Ball Z Kai and Eyeshield 21.


J-One is a French television channel dedicated to Asian anime and culture. It was launched on 4 October 2013..


MTVX was a Viacom-owned American hard rock music video channel. MTVX was available exclusively on digital cable providers, being the first network made available in the "MTV Networks Digital Suite".

MTV (Finland)

MTV Finland is a music channel broadcasting to the Finnish speaking market. The channel replaced MTV Nordic on September 18, 2005.

MTV Dance (Europe)

MTV Dance is a 24-hour electronic dance music channel from Viacom International Media Networks Europe that launched on 27 May 2014. The channel is widely available throughout Europe, except United Kingdom and Ireland.

MTV Hits (Europe)

MTV Hits is a 24-hour non-stop of music pop from Viacom International Media Networks Europe that launched on 27 May 2014, replacing MTV Hits UK version. The channel is widely available throughout Europe, except United Kingdom and Ireland.

MTV Music 24

MTV Music 24 (also called MTV Music) is a Dutch pay television music channel of MTV. The programming consists of non-stop music videos 24-hours a day.

MTV Rocks (Europe)

MTV Rocks is a 24-hour rock/alternative music channel from Viacom International Media Networks Europe that launched on 27 May 2014, replacing MTV Rocks UK version. The channel is widely available throughout Europe, except United Kingdom and Ireland.


NickMusic is an American pay television network that is owned by Viacom and is under the editorial control of the children's cable network Nickelodeon as the network's sixth brand extension in its history. It is a subsidiary of the "Nickelodeon Group" division of Viacom's Media Networks division, and mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a blanket TV-PG TV Parental Guidelines rating applied across the network's broadcast day, or substituted with a lyric video instead.

Like its sister music video-only networks BET Jams, BET Soul, and CMT Music, NickMusic is based on an automated "wheel" schedule that was introduced during the early years of MTV2. The loop repeats three times a day, starting at 6 a.m. Eastern Time, and then resetting at 2 p.m. and 10 p.m. (MTV Classic is also based on a completely automated schedule, though not on a wheel).

Nick Jr. (Israel)

Nick Jr. in Israel was launched as a programming block in 2003. On 7 February 2012, it became a channel.

Nick Records

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Nickelodeon (China)

Nickelodeon China is a channel block on CCTV, a channel broadcasting in China.

Nickelodeon China is a joint venture between MTV Networks Asia and CCTV.

Nickelodeon (Estonia)

Nickelodeon Estonia was a block on the Estonian channel TV1. It started in fall 1998. It was canned in the early 2000s because of low ratings. Nickelodeon was already in Estonia through satellite but there was no Baltic feed. Most Nickelodeon programming aired in Estonia on Kanal 2, TV3, and ETV.

Nickelodeon now has an Estonian track on the CEE feed along with Lithuanian, and Latvian audio tracks.

Nicktoons (France)

Nicktoons was a block on the French network Canal J, which launched the Nickelodeon brand in France. In 2005 a separate network launched to carry Nickelodeon, and the Canal J block was rebranded as N-Toons.

Paramount Channel

Paramount Channel is the name of several television channels operated by Viacom International Media Networks which showcase the Paramount Pictures film catalogue. The first Paramount Channel was launched in Spain on March 30, 2012, and in the years since, the channel has operated in a number of territories across Europe, Latin America and Asia.

Viacom Media Networks

Viacom Media Networks, formerly known as MTV Networks, is an American mass media division of Viacom that oversees the operations of many of its television channels and Internet brands. Its sister international division is Viacom International Media Networks.

BET Networks
Music and Entertainment Group
Nickelodeon Group
Production studios

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