The Astor Theatre was located at 1537 Broadway, at West 45th Street in Times Square in New York City. It opened September 21, 1906, with Shakespeare's A Midsummer Night's Dream and continued to operate as a Broadway theatre until 1925. From 1925 until it closed in 1972, it was a first-run movie theater.
Astor Theatre in 1936
Manhattan, New York City
|Opened||September 21, 1906|
|Years active||1906–25 (live theater)|
1925–72 (movie theater)
The Astor was first managed by Lincoln A. Wagenhals and Collin Kemper, then by George M. Cohan and Sam Harris, and later by the Shubert Organization. The theater was designed by architect George W. Keister. It was demolished in 1982 to make way for the Marriott Marquis Hotel.
In 1925, Loew's Theatres bought the Astor and converted it into a movie house in order to have a Times Square "road show" showcase for first-run films from the MGM film studio. The Big Parade (1925) was the first film shown at the Astor where it ran for a continuous 96-week engagement. Other films to make their Times Square debuts at the Astor include The Broadway Melody (1929), Grand Hotel (1932), The Great Ziegfeld (1936) and Gone With the Wind (1939) for MGM; and Alfred Hitchcock's Spellbound (1945) and The Beatles in A Hard Day's Night (1964) for United Artists.