App Store (iOS)

The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apple's iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, or the iPad tablet computer, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.

The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2017, the store features over 2.1 million apps.

Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases, and paid. However, App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a "renewed focus and energy" on the store. Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews. Additionally, Apple began a process to remove old apps that do not function as intended or that don't follow current app guidelines, with app research firms noticing significant numbers of app removals from the store. Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple's built-in iOS apps.

App Store
A component of iOS
App Store Logo
IPhone App Store
App Store on iOS 11, running on an iPhone 7 Plus.
TypeDigital distribution and software update


Download on iTunes
Download on the App Store badge as of 2017

The iPhone App Store opened on July 10, 2008.[1][2][3] On July 11, the iPhone 3G was released and came pre-loaded with support for App Store.[4][5]

After the success of Apple's App Store and the launch of similar services by its competitors, the term "app store" has been adopted to refer to any similar service for mobile devices.[6][7][8] However, Apple applied for a U.S. trademark on the term "App Store" in 2008,[9] which was tentatively approved in early 2011.[10] In June 2011, U.S. District Judge Phyllis Hamilton, who was presiding over Apple's case against Amazon, said she would "probably" deny Apple's motion to stop Amazon from using the "App Store" name.[11][12][13] In July, Apple was denied preliminary injunction against Amazon's Appstore by a federal judge.[14]

The term app has become a popular buzzword; in January 2011, app was awarded the honor of being 2010's "Word of the Year" by the American Dialect Society.[15][16] "App" has been used as shorthand for "application" since at least the mid-1990s,[17] and in product names since at least 2006, for example then-named Google Apps.[18]

Apple announced Mac App Store, a similar app distribution platform for its macOS personal computer operating system, in October 2010,[19][20] with the official launch taking place in January 2011 with the release of its 10.6.6 "Snow Leopard" update.[21][22]

In February 2013, Apple informed developers that they could begin using for links to their apps.[23][24][25] In June at its developer conference, Apple announced an upcoming "Kids" section in App Store, a new section featuring apps categorized by age range, and the section was launched alongside the release of iOS 7 in September 2013.[26][27]

In November 2014, due to pressure from the European Commission, Apple updated App Store so that all apps that have no charge to download are labeled "Get" instead of the previous "Free", due to many "free" apps' inclusions of paid in-app purchases.[28][29][30]

In January 2017, reports surfaced that documentation for a new beta for the then-upcoming release of iOS 10.3 detailed that Apple would let developers respond to customer reviews in the App Store, marking a significant change from the previous limitation, which prevented developers from communicating with users.[31][32] The functionality was officially enabled on March 27, 2017 when iOS 10.3 was released to users.[33] Further details were also released about reviews for users, including that they will be able to rate and review apps in the apps themselves rather than being redirected to the App Store, and that they can mark other users' reviews as "Helpful" or "Not Helpful".[34] Apple published a document describing proper ways to respond for developers, including being timely, clear and concise, prioritize certain forms of reviews (low-star ratings, certain countries or recent reviews) through filtering in iTunes Connect, and that developer responses go through an approval process before being published.[34] Developers are also forbidden from manipulating or incenting feedback.[34] Developer responses are listed in the App Store as a line underneath the respective user's review,[34] and users receive a notification/email upon a response from the respective developer, with the option to update their review.[34][35]

In March 2017, App Store submissions containing pricing details, such as "free", in the name started getting rejected. Developers had previously been advised in developer guides in iTunes Connect and App Store overview pages that they should refrain from the practice, though apps were still approved. Starting in March, some (though not all) apps with "free" in their titles were being rejected.[36][37]

In October 2016, in an effort to improve app discoverability, Apple rolled out the ability for developers to purchase advertising spots in App Store to users in the United States.[38] The ads, shown at the top of the search results,[39][40] are based strictly on relevant keywords, and are not used to create profiles on users.[41] Apple expanded search ads to the United Kingdom, Australia and New Zealand in April 2017, along with more configurable advertising settings for developers.[42][43] Search ads were expanded to Canada, Mexico and Switzerland in October 2017.[44] In December 2017, Apple revamped its search ads program to offer two distinctive versions; "Search Ads Basic" is a pay-per-install program aimed at smaller developers, in which they only pay when users actually install their app. Search Ads Basic also features an easier setup process and a restricted monthly budget. "Search Ads Advanced" is a new name given to the older method, in which developers have to pay whenever users tap on their apps in search results, along with unlimited monthly budgets. At launch, the Basic program is only available in the U.S., with international rollout expected "sometime next year".[45][46]

Apple also offers an iTunes Affiliate Program, which lets people refer others to apps and other iTunes content, along with in-app purchases, for a percentage of sales. The commission rate for in-app purchases was reduced from 7% to 2.5% in May 2017, while affiliate rates for paid apps, music, movies, books, and TV shows remained at 7%.[47][48]

App Store received a major design overhaul with the release of iOS 11. The new design features a greater focus on editorial content and daily highlights, and introduces a "cleaner and more consistent and colorful look" similar to several of Apple's built-in iOS apps.[49][50][51]

Prior to September 2017, Apple offered a way for users to manage their iOS app purchases through the iTunes computer software. In September, version 12.7 of iTunes was released, removing the App Store section in the process.[52][53] However, the following month, iTunes 12.6.3 was also released, retaining the App Store, with 9to5Mac noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".[54][55]

In December 2017, Apple announced that developers could offer applications for pre-order, letting them make apps visible in the store between 2–90 days ahead of release.[56][57]

On January 4, 2018, Apple announced that the App Store had a record-breaking holiday season according to a new press release. During the week starting on Christmas Eve, a record number of customers made App Store purchases, spending more than $890 million in that seven-day period. On New Year's Day 2018 alone, customers made $300 million in purchases.[58]

Development and monetization


The iOS SDK (Software Development Kit) allows for the development of mobile apps on iOS.

While originally developing iPhone prior to its unveiling in 2007, Apple's then-CEO Steve Jobs did not intend to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser.[59] However, backlash from developers prompted the company to reconsider,[59] with Jobs announcing in October 2007 that Apple would have a software development kit available for developers by February 2008.[60][61] The SDK was released on March 6, 2008.[62][63]

The SDK is a free download for users of Mac personal computers.[64] It is not available for Microsoft Windows PCs.[64] The SDK contains sets giving developers access to various functions and services of iOS devices, such as hardware and software attributes.[65] It also contains an iPhone simulator to mimic the look and feel of the device on the computer while developing.[65] New versions of the SDK accompany new versions of iOS.[66][67] In order to test applications, get technical support, and distribute apps through App Store, developers are required to subscribe to the Apple Developer Program.[64]

Combined with Xcode, the iOS SDK helps developers write iOS apps using officially supported programming languages, including Swift and Objective-C.[68] Other companies have also created tools that allow for the development of native iOS apps using their respective programming languages.[69][70]


To publish apps on App Store, developers must pay a $99 yearly fee for access to Apple's Developer Program.[71][72] Apple has announced that, in the United States in 2018, it will waive the fee for nonprofit organizations and governments.[73][74]

Developers have a few options for monetizing their applications. The "Free Model" enables free apps, increasing likelihood of engagement. The "Freemium Model" makes the app download free, but users are offered optional additional features in-app that require payments. The "Subscription Model" enables ongoing monetization through renewable transactions. The "Paid Model" makes the app itself a paid download and offers no additional features. The "Paymium Model" enables paid app downloads and paid in-app content.[75]

In-app subscriptions were originally introduced for magazines, newspapers and music apps in February 2011, giving developers 70% of revenue earned and Apple 30%. Publishers could also sell digital subscriptions through their website, bypassing Apple's fees, but were not allowed to advertise their website alternative through the apps themselves.[76][77]

In 2016, multiple media outlets reported that apps had decreased significantly in popularity. Recode wrote that "The app boom is over",[78] an editorial in TechCrunch stated that "The air of hopelessness that surrounds the mobile app ecosystem is obvious and demoralizing",[79] and The Verge wrote that "the original App Store model of selling apps for a buck or two looks antiquated".[80] Issues included consumer "boredom",[80] a lack of app discoverability,[79] and, as stated by a report from 2014, a lack of new app downloads among smartphone users.[81]

In an interview with The Verge in June 2016, Phil Schiller, Apple's senior vice president of Worldwide Marketing, said that Apple had a "renewed focus and energy" on the App Store, and announced multiple significant changes, including advertisements in search results and a new app subscription model. The subscription model saw the firmly established 70/30 revenue split between developers and Apple change into a new 85/15 revenue split if a user stays subscribed to the developer's app for a year, and opens the possibility of subscriptions to all apps, not just select categories.[41][82]

App data and insights analyst company App Annie released a report in October 2016, announcing that China had overtaken the United States as Apple's biggest market in App Store revenue. In the third quarter of 2016, Chinese users spent $1.7 billion vs. approximately $1.5 billion by American users.[83][84]

In June 2017, Apple announced that App Store had generated over $70 billion in revenue for developers since its 2008 launch.[85][86]

Number of iOS applications

On July 10, 2008, Apple's then-CEO Steve Jobs told USA Today that App Store contained 500 third-party applications for the iPhone and the iPod Touch, and of these 25 percent were free.[3] Ten million applications were downloaded the first weekend.[87] By September, the number of available apps had increased to 3,000, with over 100 million downloads.[88]

App Store app availability has increased in line with downloads over time.

Over the years, the store has surpassed multiple major milestones, including 50,000,[89] 100,000,[90] 250,000,[91] 500,000,[92] 1 million,[93] and 2 million apps.[94] The billionth application was downloaded on April 24, 2009.[95]

Date Available apps Downloads to date
July 11, 2008 500[3] 0
July 14, 2008 800[87][96] 10,000,000[87][96]
September 9, 2008 3,000[88] 100,000,000[88]
January 16, 2009 15,000[97] 500,000,000[97]
March 17, 2009 25,000[98] 800,000,000[98]
April 24, 2009 35,000[95] 1,000,000,000[95]
June 8, 2009 50,000[89] 1,000,000,000+[95]
July 14, 2009 50,000[89] 1,500,000,000[99]
September 28, 2009 85,000[100][101] 2,000,000,000[100]
November 4, 2009 100,000[90][102] 2,000,000,000+[100]
January 5, 2010 140,000+[103] 3,000,000,000+[104][105]
February 12, 2010 150,000+[103] 3,000,000,000+[104]
June 7, 2010 225,000+[106] 5,000,000,000+[106]
August 28, 2010 250,000+[91][107] 5,000,000,000+[106]
September 1, 2010 250,000+[91] 6,500,000,000[108]
October 20, 2010 300,000[109] 7,000,000,000[110]
January 22, 2011 350,000+[111] 10,000,000,000+[111][112]
July 7, 2011 425,000+[113][114] 15,000,000,000+[113][114]
October 4, 2011 500,000+[92][115] 18,000,000,000+[92][115]
March 2, 2012 500,000+[92] 25,000,000,000[116]
June 11, 2012 650,000+[117] 30,000,000,000+[117]
September 12, 2012 700,000+[118] 30,000,000,000+[117]
January 7, 2013 775,000+[119] 40,000,000,000+[120][119][121]
January 28, 2013 800,000+[122] 40,000,000,000+[120]
April 24, 2013 800,000+[122] 45,000,000,000+[123]
May 16, 2013 850,000+[124] 50,000,000,000+[125][126]
June 10, 2013 900,000+[127][128] 50,000,000,000+[127][128]
October 22, 2013 1,000,000+[93][129] 60,000,000,000+[93][129]
June 2, 2014 1,200,000+[130] 75,000,000,000+[130]
September 9, 2014 1,300,000+[131][132] 75,000,000,000+[130]
January 8, 2015 1,400,000+[133][134] 75,000,000,000+[130]
June 8, 2015 1,500,000+[135] 100,000,000,000+[136][135][137]
June 13, 2016 2,000,000+[94][138][139] 130,000,000,000+[94][138][139]
January 5, 2017 2,200,000[140][141] 130,000,000,000+[94][138][139]

Number of iPad applications

The iPad was released in April 2010,[142][143] with approximately 3,000 apps available.[144] By July 2011, 16 months after the release, there were over 100,000 apps available designed specifically for the device.[145]

Date Number of native iPad apps
April 2010 3,000[144]
January 2011 60,000[145]
July 2011 100,000[145][146][147]
November 2011 140,000[148]
January 7, 2013 300,000+[120]
October 22, 2013 475,000[149]
February 25, 2015 725,000+[133]
March 21, 2016 1 million[150]

Most downloaded apps


Apple publishes a list on a yearly basis, giving credit to the apps with the highest number of downloads in the past year.[151][152]

Most Popular iOS Apps each year[153][154][155][156]
Rank 2015 2016 2017 2018
1 Trivia Crack Snapchat Bitmoji YouTube
2 Messenger Snapchat Instagram Instagram
3 Dubsmash Pokémon Go YouTube Snapchat
4 Instagram Messenger Messenger Messenger
5 Snapchat Facebook Instagram Facebook
6 YouTube YouTube Facebook Bitmoji
7 Facebook Google Maps Google Maps Netflix
8 Uber Pandora Music Netflix Google Maps
9 Crossy Roads Netflix Spotify Gmail
10 Google Maps Spotify Uber Spotify
Most Popular iOS Games each year[153][154][155][156]
Rank 2015 2016 2017 2018
1 Trivia Crack Pokémon Go Super Mario Run Fortnite
2 Crossy Roads Not Published 8 Ball Pool Helix Jump
3 Not Published Snake vs. Block Rise Up
4 Ballz PUBG Mobile
5 Word Cookies!
6 Not Published Love Balls
7 Snake vs. Block
8 Rules of Survival
10 Dune!

Of All-time

These are the most-downloaded iOS applications and the highest revenue generating iOS applications of all time from 2010-2018.[157]

Most installed iOS apps and games of all time[158]
Rank Apps Games
1 Facebook Candy Crush Saga
2 Messenger Subway Surfers
3 YouTube Fruit Ninja
4 Instagram Clash of Clans
5 Whatsapp Honour of Kings
6 Google Maps Minion Rush
7 Snapchat Angry Birds
8 Skype Temple Run 2
9 WeChat Temple Run
10 QQ Asphalt 8:Airborne
Highest revenue generating iOS apps and Games of all time[158]
Rank Apps Games
1 Netflix Clash of Clans
2 Spotify Candy Crush Saga
3 Pandora Music Monster Strike
4 Tencent Video Puzzle & Dragons
5 Tinder Honour of Kings
6 Line Fantasy Westward Journey
7 iQIYI Game of War- Fireage
8 HBO NOW Fate/Grand Order
9 Kwai Clash Royale
10 QQ Pokémon GO

Application ratings

Apple rates applications worldwide based on their content, and determines the age group for which each is appropriate. According to the iPhone OS 3.0 launch event, the iPhone will allow blocking of objectionable apps in the iPhone's settings. The following are the ratings that Apple has detailed:

Rating Description
4+ Contains no objectionable material. This rating has three sub-classifications:
  • Made for Ages 5 and Under - This app is suitable for children aged 5 and under, but people aged 6 and over can also use this app.
  • Made for Ages 6 to 8 - This app is suitable for children aged 6 to 8, but people aged 9 and over can also use this app.
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
9+ May contain mild or infrequent occurrences of cartoon, fantasy or realistic violence, and mild or infrequent mature, suggestive, or horror-themed content which may not be suitable for children under the age of 9. This rating has one sub-classification:
  • Made for Ages 9 to 11 - This app is suitable for children aged 9 to 11, but people aged 12 and over can also use this app.
12+ May contain frequent or intense cartoon, fantasy or realistic violence, mild or infrequent mature or suggestive themes, mild or infrequent bad language, and simulated gambling which may not be suitable for children under the age of 12.
17+ May contain frequent and intense offensive language, excessive cartoon, fantasy, or realistic violence, frequent and intense mature, horror, suggestive themes, sexual content, nudity, alcohol, and drugs, or a combination of any of these factors which are unsuitable for persons under 17 years of age. This includes apps with unrestricted web access. No one aged 16 and under is allowed to purchase an app rated 17+.
No Rating These apps cannot be purchased on the App Store.

App approval process

Applications are subject to approval by Apple, as outlined in the SDK agreement, for basic reliability testing and other analysis. Applications may still be distributed "ad-hoc" if they are rejected, by the author manually submitting a request to Apple to license the application to individual iPhones, although Apple may withdraw the ability for authors to do this at a later date.

As of 2013, Apple employed mostly static analysis for their app review process, which means that dynamic code reassembly techniques could defeat the review process.[159][160]

In June 2017, Apple updated its App Store review guidelines to specify that app developers will no longer have the ability to use custom prompts for encouraging users to leave reviews for their apps.[161][162] With the release of iOS 11 in late 2017, Apple will also let developers choose whether to keep current app reviews when updating their apps or to reset.[163] Additionally, another update to App Store policies allows users to optionally "tip" content creators, by voluntarily sending them money.[164][165]

Controversial apps

In November 2012, Boyfriend Maker, a dating sim game, was removed due to "reports of references to violent sexual acts and paedophilia" deemed inappropriate to Boyfriend Maker's age rating of 4+.[166] A revised version called Boyfriend Plus was approved by Apple in April 2013.[167]

In March 2013, HiddenApps was approved and appeared in App Store. The app provided access to developer diagnostic menus, allowed for stock apps to be hidden, and enabled an opt-out feature for iAds, Apple's developer-driven advertisement system. The app was removed shortly afterwards for violating guidelines.[168][169]

In April 2013, Apple removed AppGratis, a then-successful app store market that promoted paid apps by offering one for free each day.[170] Apple told All Things Digital that the app violated two of its developer agreement clauses, including "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected" and "Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind".[171] Apple did, however, tell the developers they were "welcome to resubmit" after changing the app, though there was "not much hope that it could survive in anything like its current incarnation".[172]

In November 2014, Apple removed the marijuana social networking app MassRoots, with the reason given that it "encourage[d] excessive consumption of alcohol or illegal substances.”[173] In February 2015, MassRoots was reintroduced into the store after Apple changed its enforcement guidelines to allow cannabis social apps in the 23 states where it is legal.[174]

In September 2015, it was discovered that "hundreds" of apps submitted and approved on App Store were using XcodeGhost, a malicious version of the Xcode development software. The issues prompted Apple to remove infected apps from the store and issue a statement that it was "working with the developers to make sure they’re using the proper version of Xcode".[175][176][177] A security firm later published lists of infected apps, including a China-only version of Angry Birds 2, CamCard, Lifesmart,, and WeChat.[178][179] In the aftermath, Apple stated that it would make Xcode faster to download in certain regions outside the United States,[180] and contacted all developers to ensure they only download the code from the Mac App Store or Apple's website, and provided a code signature for developers to test if they are running a tampered version of Xcode.[181]

In June 2017, a scamming trend was discovered on the store, in which developers make apps built on non-existent services, attach in-app purchase subscriptions to the opening dialogue, then buy App Store search advertising space to get the app into the higher rankings. In one instance, an app by the name of "Mobile protection :Clean & Security VPN" would require payments of $99.99 for a seven-day subscription after a short trial. Apple has not yet responded to the issues.[182][183]

In addition, Apple has removed software licensed under the GNU General Public License (GPL) from App Store, due to text in Apple's Terms of Service agreement imposing digital rights management and proprietary legal terms incompatible with the terms of the GPL.[184][185]

Large-scale app removals

On September 1, 2016, Apple announced that starting September 7, it would be removing old apps that do not function as intended or that don't follow current review guidelines. Developers will be warned and given 30 days to update their apps, but apps that crash on startup will be removed immediately. Additionally, app names registered by developers cannot exceed 50 characters, in an attempt to stop developers from inserting long descriptions or irrelevant terms in app names to improve the app's ranking in App Store search results.[186][187] App intelligence firm Sensor Tower revealed in November 2016 that Apple, as promised from its September announcement of removing old apps, had removed 47,300 apps from App Store in October 2016, a 238 percent increase of its prior number of average monthly app removals.[188][189]

In June 2017, TechCrunch reported that Apple had turned its app removal focus on apps copying functionality from other, popular apps. An example cited included "if a popular game like Flappy Bird or Red Ball hits the charts, there will be hundreds or thousands of clones within weeks that attempt to capitalize on the initial wave of popularity". The report also noted removals of music apps serving pirated tracks. The publication wrote that, since the initial September app removals began, Apple had removed "multiple hundreds of thousands" of apps.[190][191]

In December 2017, a new report from TechCrunch stated that Apple had begun enforcing new restrictions on the use of "commercialized template or app generation services". Originally introduced as part of Apple's 2017 developer conference, new App Store guidelines allow the company to ban apps making use of templates or commercial app services. This affected many small businesses, with TechCrunch's report citing that "local retailers, restaurants, small fitness studios, nonprofits, churches and other organizations" benefit from using templates or app services due to minimal costs. Developers had received notice from Apple with a January 1, 2018 deadline to change their respective apps. The news caught the attention of Congress, with Congressman Ted Lieu writing a letter to Apple at the beginning of December, asking it to reconsider, writing that "It is my understanding that many small businesses, research organizations, and religious institutions rely on template apps when they do not possess the resources to develop apps in-house", and that the new rules cast "too wide a net", specifically "invalidating apps from longstanding and legitimate developers who pose no threat to the App Store’s integrity". Additionally, the news of stricter enforcement caused significant criticism from app development firms; one company told TechCrunch that it chose to close down its business following the news, saying that "The 4.2.6 [rule enforcement] was just a final drop that made us move on a bit faster with that decision [to close]", and another company told the publication that "There was no way in June [when the guidelines changed] that we would have said, ‘that’s going to target our apps' ... Apple had told us you aren’t being targeted by this from a quality standpoint. So being hit now under the umbrella of spam is shocking to every quality developer out there and all the good actors". Furthermore, the latter company stated that "there’s only so much you can do with apps that perform the same utility – ordering food". A third company said that "Rule 4.2.6 is a concrete illustration of the danger of Apple’s dominant position", and a fourth said that "They’ve wiped out pretty much an entire industry. Not just DIY tools like AppMakr, but also development suites like Titanium".[192][193] Towards the end of the year, Apple updated the guideline to clarify that companies and organizations are allowed to use template apps, but only as long as they directly publish their app on their own; it remained a violation of the rule for commercial app services to publish apps for the respective clients.[74][194]

Censorship by the Chinese government

In January 2017, Apple complied with a request from the Chinese government to remove the Chinese version of The New York Times' app. This followed the government's efforts in 2012 to block the Times' website after stories of hidden wealth among family members of then-leader of China, Wen Jiabao, were published.[195] In a statement, an Apple spokesperson told the media that "we have been informed that the app is in violation of local regulations", though would not specify which regulations, and added that "As a result the app must be taken down off the China app store. When this situation changes the app store will once again offer the New York Times app for download in China".[196] The following July, it was reported that Apple had begun to remove listings in China for apps that circumvent government Internet censorship policies and new laws restricting virtual private network (VPN) services.[197][198] Apple issued a statement, explaining that the app removals were a result of developers not complying with new laws in China requiring a government license for businesses offering VPNs, and that "These apps remain available in all other markets where they do business".[199][200] In an earnings call the following month, Cook elaborated on the recent news, explainining that "We would obviously rather not remove the apps, but like we do in other countries, we follow the law wherever we do business".[201] Besides VPN services, a number of Internet calling apps, including Microsoft's Skype, were also removed from the Chinese App Store in 2017, with Apple telling The New York Times that, similar to the VPN apps, these new apps also violated local law. Microsoft explained to BBC News that its Skype app had been "temporarily removed" and that it was "working to reinstate the app as soon as possible",[202] though many news outlets reported on the Chinese government's increased efforts and pressure to crack down on Internet freedom.[203][204][205][206]

Following Apple CEO Tim Cook's appearance at China's World Internet Conference in December 2017, in which Cook stated that Apple and China share a vision of "developing a digital economy for openness and shared benefits", free speech and human rights activists criticized Cook and the company. Maya Wang at Human Rights Watch told The Washington Post that "Cook’s appearance lends credibility to a state that aggressively censors the internet, throws people in jail for being critical about social ills, and is building artificial intelligence systems that monitors everyone and targets dissent. ... The version of cyberspace the Chinese government is building is a decidedly dystopian one, and I don’t think anyone would want to share in this ‘common future.’ Apple should have spoken out against it, not endorsed it."[207] U.S. Senator Patrick Leahy told CNBC that "American tech companies have become leading champions of free expression. But that commitment should not end at our borders. ... Global leaders in innovation, like Apple, have both an opportunity and a moral obligation to promote free expression and other basic human rights in countries that routinely deny these rights."[208][209] Cook told Reuters that "My hope over time is that some of the things, the couple of things that’s been pulled, come back. I have great hope on that and great optimism on that".[210] However, TechCrunch's Jon Russell criticized this line of thinking, writing that "Firstly, Apple didn’t just remove a "couple of things" from the reach of China-based users", but rather "a couple of hundred" apps, acknowledging that "even that is under counting". Furthermore, Russell listed censorship efforts by the Chinese government, including VPN bans and restrictions on live video and messaging apps, and wrote that "Apple had little choice but to follow Beijing’s line in order to continue to do business in the lucrative Chinese market, but statements like Cook’s today are dangerous because they massively underplay the severity of the situation".[211] Florida Senator Marco Rubio also criticized Cook's appearance at the World Internet Conference, describing the situation as "here’s an example of a company, in my view, so desperate to have access to the Chinese market place that they are willing to follow the laws of that country even if those laws run counter to what those companies’ own standards are supposed to be".[212] In August 2018, as a result of Chinese regulations, 25,000 illegal apps were pulled down by Apple from the App Store in China.[213][214]

See also


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External links

Adobe AIR

Adobe AIR (formerly Adobe Integrated Runtime) is a cross-platform runtime system developed by Adobe Systems for building desktop applications and mobile applications, programmed using Adobe Animate, ActionScript and optionally Apache Flex. The runtime supports installable applications on Windows, OS X and mobile operating systems including Android, iOS and BlackBerry Tablet OS. It also originally ran on Linux, but support was discontinued as of version 2.6 in 2011.

Adobe AIR is a runtime environment that allows Adobe Animate content and ActionScript 3.0 coders to construct applications and video games that run as a stand alone app, and behave similar to a native application on supported platforms. A Flash Player or HTML5 application used in a browser does not require installation, while AIR applications require installation from an installer file (Windows and OS X) or the appropriate App Store (iOS and Android). AIR applications have unrestricted access to local storage and file systems, while browser-based applications only have access to individual files selected by users.Adobe AIR internally uses a shared codebase with the Flash Player rendering engine and ActionScript 3.0 as the primary programming language. Applications must specifically be built for Adobe AIR to use additional features provided, such as multi-touch, file system integration, native client extensions, integration with Taskbar or Dock, and access to accelerometer and GPS devices. HTML5 applications may run on the WebKit engine included in AIR.

Notable applications built with Adobe AIR include eBay Desktop, Pandora One desktop, TweetDeck, the former Adobe Media Player, Angry Birds, and Machinarium, among other multimedia and task management applications. According to Adobe, over 100,000 unique applications have been built on AIR, and over 1 billion installations of the same were logged from users across the world, as of May 2014. Adobe AIR was voted as the Best Mobile Application Development product at the Consumer Electronics Show for two consecutive years (CES 2014 and CES 2015).

Affinity Designer

Affinity Designer is a vector graphics editor developed by Serif for macOS, iOS, and Microsoft Windows. It is part of the "Affinity trinity" alongside Affinity Photo and the yet-to-be-released Affinity Publisher. Affinity Designer is available for purchase in the Mac App Store, iOS App Store, and the Microsoft Store.

Affinity Photo

Affinity Photo is a raster graphics editor developed by Serif for macOS, iOS and Windows. It is part of the "Affinity trinity" alongside Affinity Designer and the yet-to-be-released Affinity Publisher. Affinity Photo is available for purchase in the Mac App Store, iOS App Store, and the Microsoft Store.

Apple Store (disambiguation)

Apple Store can refer to several retail operations of Apple Inc.:

Apple Store, a chain of physical stores

App Store (iOS), an online store for iOS applications

iTunes Store, an online music store

Mac App Store, an online store for Mac OS X applications

Ben Pasternak

Benjamin Pasternak (born 6 September 1999) is an Australian entrepreneur. He is the co-founder of the American technology and social media company Monkey, which was acquired by Holla Inc. in December 2017. He began his career while still in high school in Sydney creating two viral iOS games, Impossible Rush and Impossible Dial. Ben is recognised as the youngest person to receive a round of venture capital in technology, at just 15 years of age.Fortune Magazine described Pasternak as a young innovator who is changing the world. Pasternak was included in Crain's New York Business Magazine '20 Under 20' list as a teen who cares about the world and wants to make his mark on it. He was also named one of TIME Magazine's Most Influential Teens.


ChineseSkill is a free mobile application for learning Mandarin Chinese. Its course consists of 45 topics which focuses on learning vocabulary and grammar through context and uses a gamification mechanism similar to the language-learning platform Duolingo.ChineseSkill was founded by Wang Zhulong, who noticed a growing trend of people learning Mandarin Chinese while he was stationed in Japan. His partner majored in Chinese language at Peking University.As of August 2014, ChineseSkill has been available for download on both the App Store (iOS) and Google Play.

Clash of Kings

Clash of Kings (CoK) is a mobile massively multiplayer online strategy game developed and published by Elex Tech in 2014. The game has been one of the top grossing apps on the App Store (iOS) and Google Play since its release, and has also had a number of high-profile international celebrity endorsements. The game was downloaded more than 65 million times during its first year on the market.

Contextual deep linking

Contextual deep linking is a form of deep linking for mobile apps that links to specific content within an app, rather than a generic welcome screen for that app. Where basic mobile deep linking typically only allows you to deep link to content in apps you’ve already downloaded, contextual deep linking allows you to pass information through the app store. Referring information is passed through both the App Store (iOS) and Google Play, bringing the user to the content of the links within the app whether or not the app has been previously installed.


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The only way that

|name = iMovie

|logo =

|screenshot =

|caption = iMovie 10.0.6 running on OS X Yosemite

|developer = Apple Inc.

|released = October 5, 1999 (1999-10-05)

|latest_release_version = 10.1.10

|latest_release_date = November 7, 2018 (2018-11-07)

|operating_system = macOS, classic Mac OS

|genre = Video editing software

|license = Proprietary

|website =


iMovie is a video editing software application sold by Apple Inc. for the Mac and iOS (iPhone, iPad, iPad Mini and iPod Touch). It was originally released in 1999 as a Mac OS 8 application bundled with the first FireWire-enabled consumer Mac model – the iMac DV. Since version 3, iMovie has been a macOS-only application included with the iLife suite of Mac applications. Since 2003, iMovie is included free with all new Mac computers.

iMovie claims it imports video footage to the Mac using either the FireWire interface on most MiniDV format digital video cameras or the computer's USB port. It can also import video and photo files from a hard drive. From there, the user can edit the photos and video clips and add titles, themes, music, and effects, including basic color correction and video enhancement tools and transitions such as fades and slides. IMovie is also available as an app for the IPhone.

I Spy (Scholastic)

I Spy is a children's book series with text written by Jean Marzollo, photographs by Walter Wick, and published by Scholastic Press. Each page contains a photo with objects in it, and the riddles (written in dactylic tetrameter rhyme) accompanying the photo state which objects have to be found. To play I Spy, a child needs only the visual vocabulary of familiar objects.

Although the first I Spy book contains unrelated pages of still life pictures, subsequent books are more thematic.Several video games based on the I Spy books are available for Windows PCs, Nintendo DS, Nintendo Wii, App Store (iOS), Leapster, and the Game Boy Advance, including I Spy Spooky Mansion, I Spy Treasure Hunt, and I Spy Fantasy. These served as early examples of an increasingly popular hidden object game genre.

I Spy merchandise has been sold in at least 31 countries worldwide.

Light the flower

Light the Flower is a puzzle game for iOS developed by Finnish studio Tribeflame and published by Chillingo. The game can be bought from App Store (iOS) for $0,99. It was released on March 22, 2012 and had its latest update on September 27, 2012. The game has received mostly positive reviews and has a Metacritic score of 80.

Lords Mobile

Lords Mobile is a video game developed and published by IGG. The game is free-to-play and offers in-app purchases. According to App Annie, the game is one of the top grossing apps (strategy) on the App Store (iOS) and Google Play. The official description of the game states that it has more than 200 million players around the world.

In 2016, Lords Mobile won the Google Play Awards for "Best Competitive Game", in 2017 it was nominated for "Best Multiplayer Game" and called "Android Excellence Game" by Google.

Michael Sayman

Michael Arthur Sayman (born August 24, 1996) is a first-generation Latin American mobile application entrepreneur and software engineer. He is best known for creating top-charting apps as a teenager to provide for his family during the Great Recession, as well as his subsequent work at Facebook.Sayman published his first app to the App Store (iOS) when he was 13 years old. He later gained recognition from Mark Zuckerberg with his launch of 4 Snaps, a turn-based photo game, in his junior year of high school. Zuckerberg then hired Sayman, becoming Facebook's "teen-in-residence" at 17. His success with mobile application development grew in his teenage years, generating millions in revenue as a high school student.Sayman is currently a product manager at Google heading a social gaming startup within the company.

Mobile app

A mobile app or mobile application is a computer program or software application designed to run on a mobile device such as a phone/tablet or watch. Apps were originally intended for productivity assistance such as Email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Apps are generally downloaded from application distribution platforms which are operated by the owner of the mobile operating system, such as the App Store (iOS) or Google Play Store. Some apps are free, and others have a price, with the profit being split between the application's creator and the distribution platform.. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.

In 2009, technology columnist David Pogue said that newer smartphones could be nicknamed "app phones" to distinguish them from earlier less-sophisticated smartphones. The term "app", short for "software application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society.

N.O.V.A. Near Orbit Vanguard Alliance

Near Orbit Vanguard Alliance, better known as N.O.V.A. for short, is an action-adventure video game for the iPod and other Apple products made for Apple by Gameloft. It was released on December 17, 2009 for iOS, WebOS and is one of the games containing the Gameloft Live online gaming service. It was later released on the PlayStation Network for the PlayStation Portable and PlayStation 3 on December 21, 2010, just five days after the release of N.O.V.A. 2. N.O.V.A Legacy a free to download pay2progress game marketed as a remaster of the original N.O.V.A. developed by Gameloft Madrid but actually just a few locations from the original with the story completely removed was released for Android on the Google Play Store in 2017 and on App Store (iOS) in 2018.

The game's hostiles (known as "Xenos") are similar to those in the Metroid series as well as the Halo series.

Scottish Diaspora Tapestry

The Scottish Diaspora Tapestry (Scottish Gaelic: Grèis-bhrat Diaspora na h-Alba) is a large embroidery, 164 metres (538 ft) in length, crafted from 305 panels that were embroidered in 34 countries. It was the third major tapestry project to have originated from the Prestoungrange Arts Festival in Prestonpans, East Lothian, Scotland. Work on the panels began in 2012. A version of the tapestry was exhibited across Scotland in 2014 for the Homecoming. The tapestry was displayed in locations around Western Europe the following year. November 2015 was the first time that all 305 panels were shown together. In 2016 and 2017 the tapestry toured across Australia and Canada and returned to Edinburgh to go on display in May 2017.

Skymet Weather Services

Skymet Weather Services is a private Indian company that provides weather forecast and solutions to Indians.

Skymet was the first private sector entity to provide weather forecasts and weather graphics to the Indian media in 2003.

Skymet was founded by Jatin Singh in 2003 and is headquartered in Noida, India. Today Skymet provides weather service and graphics to most of Indian media companies in India, such as Zee News, Aaj Tak, Sahara Samay, Mint, Times Now, ABP and The Hindu. Its other clients include Reliance Infrastructure Ltd, Gazprom, Thomson Reuters and North Delhi Power Ltd. Skymet also provides weather service information to most of the major insurance companies in India, power sector and agriculture sector. Skymet provides wind and solar forecast for different renewable energy companies by running its own meso and micro scale NWP. Skymet along with few NGOs are closely working to improve the sustenance of farmer in different remote blocks of many states in India. Skymet also caters to different companies for marine weather forecast.

Skymet also recently launched a weather website that allows a common user to get accurate weather information for free. It also launched an android app and App Store (iOS) that gives weather information. Despite availability of many such weather app in Google Play store, Skymet app was seen as the first made in India app that provides weather information in multiple regional languages. When cyclone Phailin hit the Eastern coastal regions of India, Skymet became a referring point for forecast along with international websites like Accuweather. Skymet has developed many software tools for weather and climate decision support systems.

The Orchestra (app)

"The Orchestra" is an iPad app developed and published by Touch Press in partnership with the Music Sales Group, Esa-Pekka Salonen and the Philharmonia Orchestra. The app features performances of eight works representing three centuries of symphonic music. It allows real-time selection of multiple video and audio tracks, along with an automatically synchronized score and graphical note-by-note visualization of each piece as it is played. The result is an immersive environment for exploring the music and every instrument in the orchestra. The app was chosen as Editors’ Choice in the App Store (iOS), and critics praised its scope and design. It was recently included in Apple’s “Your Verse” campaign, a global promotional campaign for the iPad featuring Esa-Pekka Salonen.

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