Animal Planet

Animal Planet is an American pay television channel owned by Discovery, Inc. First established on October 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets.

The channel was originally a joint venture with BBC Worldwide, and favored educational programming such as nature documentaries. In 2008, Animal Planet adopted a more mature programming direction, with an emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality programs following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, shifting back towards a more family-oriented direction.

As of January 2016, approximately 91,603,000 households receive Animal Planet.[1] Discovery has also established or licensed international versions of the channel in various regions.

Animal Planet
2018 Animal Planet logo
LaunchedOctober 1, 1996
Owned byDiscovery, Inc.
Picture format1080i HDTV
(downscaled to 480i letterbox for the SDTV feed)
CountryUnited States
Broadcast areaNational
HeadquartersSilver Spring, Maryland, United States
Sister channel(s)
Dish NetworkChannel 184 (HD)
Verizon FiOS
  • Channel 130 (SD)
  • Channel 630 (HD)
  • Channel 66 (SD)
  • Channel 224 (HD)
AT&T U-verse
  • Channel 252 (SD)
  • Channel 1252 (HD)
Streaming media
PlayStation VueInternet Protocol television
PhiloInternet Protocol television
YouTube TVInternet Protocol television


Animal Planet was launched on October 1, 1996; it was created by Discovery Communications in cooperation with BBC Worldwide. On January 1, 1997, Animal Planet's distribution grew as a result of Advance Entertainment Corporation selling the satellite transponder slot belonging to the WWOR EMI Service (a national superstation feed of Secaucus, New Jersey/New York City's WWOR-TV, that was implemented following the 1989 passage of the Syndication Exclusivity Rights Rule by the Federal Communications Commission) to Discovery Communications, replacing the feed with Animal Planet outright.[2]

In late 2005, as part of a multi-million dollar expansion, the National Aquarium in Baltimore opened an exhibit called "Animal Planet Australia: Wild Extreme". Animal Planet and the National Aquarium in Baltimore announced a multi-year partnership the year prior, which produced an original orientation film that gives Aquarium visitors background on the Australian area which inspired the new exhibit and a dedicated area inside the expansion where visitors can learn about Animal Planet's conservation efforts and other programming. The partnership also allowed the possibility of future productions of television programs about the National Aquarium in Baltimore's research and exhibits.[3]

In 2006, BBC Worldwide sold its 20% interest in the flagship Animal Planet U.S. network back to Discovery Communications.[4] The BBC maintained its 50% ownership in Animal Planet's European, Asian and Latin American channels, as well as a minority interest in Animal Planet Japan and Animal Planet Canada until November 15, 2010,[5] when BBC Worldwide sold 50% interest in Animal Planet and Liv to Discovery Communications for $156 million.[6] Animal Planet is additionally an associate member of the Caribbean Cable Cooperative.[7]

During the late 2000s, Genius Products announced a U.S. distribution agreement involving Animal Planet and TLC. Jakks Pacific also entered into a licensing agreement to develop Animal Planet-branded pet products.

2008 rebranding

Animal Planet
Animal Planet logo used from February 3, 2008 to October 15, 2018.

On February 3, 2008, amidst declining average viewership, Animal Planet underwent a major revamp in its programming and branding. The new lineup placed a larger focus on series portraying animals as "characters" in their own right, and more "aggressive" and story-based entertainment series targeting adults 25-49 (such as Escape to Chimp Eden and the reality documentary series Whale Wars), as opposed to traditional nature documentaries and family viewing. The network also adopted a new logo, replacing its previous "elephant and globe" emblem with a stylized wordmark, and the new slogan "Same Planet, Different World". Network president Marjorie Kaplan explained that Animal Planet had been too "soft" and family-oriented, and that it was aiming to be "more aggressive and tapping into the instinctual nature of compelling animal content."[8][9][10]

In April 2010, Animal Planet introduced a new slogan and marketing campaign, "Surprisingly Human", as an evolution of the 2008 rebranding. The slogan reflected Animal Planet's increasing number of personality-based series following animal-related investigations and occupations, such as River Monsters.[11]

In April 2012, Animal Planet's entertainment-oriented direction was criticized after it broadcast Mermaids: The Body Found—a fictional documentary suggesting that mermaids were real. Despite its fictitious content, the documentary was widely-viewed, and a follow-up entitled Mermaids: The New Evidence set an all-time ratings record for the channel.[12][13]

2018 rebranding

On October 16, 2018, Animal Planet unveiled a new logo, featuring a symbol of a jumping elephant. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the October 28 premieres of Crikey! It's the Irwins (a new series following the family of Steve Irwin) and Amanda to the Rescue.[14][15]


Recent additions to the channel, such as Meerkat Manor and Orangutan Island, reflect its shift toward "predation programming" and more immersive storytelling. Animal Planet intended the new direction to help revitalize stagnating ratings, after primetime viewership of the network dropped by 9% in 2007.[10] Animal Planet added pseudo-scientific documentary, reality television, and sitcom shows to its line-up.

Animal Planet is also well known for its annual stunt program, the Puppy Bowl, a yearly special shown during the afternoon leading up to the NFL's Super Bowl, primarily consisting of puppies at play, and was originally narrated by commentator and NFL Films narrator Harry Kalas before his death.[16]

Animal Planet Magazine

D.C. Thomson & Co. partnered with Discovery to publish Animal Planet Magazine in the United Kingdom. The magazine's first issue was published on February 16, 2011.[17]

See also


  1. ^ "Cable Network Coverage Area Household Universe Estimates: January 2016". Broadcasting and Cable. NewBay Media.
  2. ^ Paikert, Charles. "Discovery dogs WWOR; Animal Planet gets leg up on Open Slots", Multichannel News, January 6, 1997. Retrieved February 24, 2011 from HighBeam Research.
  3. ^ "Aquarium Announces Partners in Australia Exhibit". National Aquarium in Baltimore. June 17, 2004. Retrieved April 30, 2011.
  4. ^ "BBC Worldwide Annual Review 2005/06" (PDF). BBC Worldwide. March 31, 2006. Archived from the original (PDF) on May 3, 2011. Retrieved April 30, 2011.
  5. ^ EDGAR Filing Documents for 0000950134-07-004374
  6. ^ "BBC and Discovery Communications announce new partnership and BBC Worldwide sells its interest in joint venture to Discovery". BBC. 15 November 2010.
  7. ^ Member channels of the Caribbean Cable Cooperative Archived 2011-08-16 at the Wayback Machine
  8. ^ Brune, Adrian (January 16, 2008). "Animal Planet presents new face to the world". PR Week. Retrieved February 2, 2008.
  9. ^ Becker, Anne (January 14, 2008). "Animal Planet Changes Its Stripes". Broadcasting & Cable. Retrieved February 2, 2008.
  10. ^ a b Stelter, Brian (January 14, 2008). "After Ratings Slip, Animal Planet Turns to Its Wilder Side". The New York Times. Retrieved July 8, 2012.
  11. ^ Bierly, Mandi (April 8, 2010). "Animal Planet's new tagline: 'Surprisingly Human'". Entertainment Week. Retrieved July 8, 2012.
  12. ^ Switek, Brian (May 31, 2012). "Mermaids Embodies the Rotting Carcass of Science TV". Wired. Retrieved March 12, 2018.
  13. ^ Hibberd, James (May 28, 2013). "Mermaid hoax drowns Animal Planet's ratings record". Entertainment Weekly. Retrieved March 12, 2018.
  14. ^ Clarke, Stewart (October 16, 2018). "Rebranded Animal Planet Under Susanna Dinnage Goes Global (EXCLUSIVE)". Variety. Retrieved October 16, 2018.
  15. ^ Pedersen, Erik (October 16, 2018). "Animal Planet Rebrands With New Logo, Look & Mission". Deadline Hollywood. Retrieved October 16, 2018.
  16. ^ Ryzik, Melena (February 2, 2008). "'Just Fine as Tackles, but They Can't Pass". The New York Times.
  17. ^ Loveday, Samantha (February 11, 2011). "DC Thomson Teams with Discovery for Animal Planet Mag". Retrieved October 1, 2013.

External links

Animal Planet (Australia and New Zealand)

Animal Planet is a television channel which launched locally in Australia exclusively on Optus Television in October 1999. The channel is dedicated to programming that highlights the relationship between humans and animals. It has since expanded to multiple carriers.

It was added to Foxtel on 1 December 2003.It was formerly available on SelecTV from March 2007 until the closure of its English service in late 2010.It is available on Fetch TV however it was removed on 1 February 2015.

Animal Planet (Canada)

Animal Planet is a Canadian English language Category B specialty channel. Animal Planet broadcasts a variety of programming featuring animals.

The channel is owned by Animal Planet Canada Company, which is a consortium consisting of CTV Speciality Television Inc. which owns 80% of the company (CTV Speciality Television Inc. is a division of Bell Media who owns 80% and ESPN owning 20%), and Canadian AP Ventures Company who owns 20% (Canadian AP Ventures Company is owned by BBC Studios at 50% and Discovery, Inc. at 50%). Through this ownership structure, this effectively gives Bell Media 64% ownership and control, with ESPN 16%, BBC Studios 10%, and Discovery Inc. 10% ownership.

Animal Planet (Dutch TV channel)

Animal Planet is a Dutch pay television channel broadcasting nature-related documentaries in the Netherlands and Flanders. The channel launched as a Pan-European feed on 1 July 1997. It is operated by Discovery Benelux.

Animal Planet (European TV channel)

The Pan-European Animal Planet is a feed of Animal Planet, which broadcasts to several countries in Europe, Africa and the Middle East.

The channel is broadcast in English, Czech, Hungarian and Russian. The HD feed also carries a Turkish audio track. Turkey has its own SD feed. The channel also carries DVB subtitle tracks in Arabic, Bulgarian, Croatian, Danish, Dutch, Finnish, Greek, Macedonian, Norwegian, Romanian, Serbian, Slovenian and Swedish.

There used to be a separate feed for Romania, but the channel closed down in 2013.

Many regions in Europe that previously received the pan-European version of the channel, now receive a localised version.

Animal Planet (Dutch TV channel) for The Netherlands and Flanders.

Animal Planet Germany for Germany, Austria, Liechtenstein and the German-speaking part of Switzerland.

Animal Planet Poland

Animal Planet Russia

Animal Planet Turkey

Animal Planet (UK TV channel) for the UK & IrelandUkraine and the Baltic countries still get the pan-European feed in Russian and English.

Animal Planet (India)

Animal Planet India is an Indian television channel.

The channel launched on 29 March 1999. The launch was delayed by a few months. A Hindi language feed was introduced on 1 April 2008. The channel adopted its current logo on 1 October 2008. The channel is available in two languages (English and Hindi). The High Definition version was launched on 23 July 2014 along with TLC HD first on Dish TV, followed by other DTH and cable operators.

Animal Planet (Italy)

Animal Planet Italy was an Italian television channel broadcasting programmes about animals. All content is adapted for an Italian audience. The channel closed down on January 31, 2019.

The channel launched on May 1, 2005, exclusively available on Sky Italia. It was the fifth channel launched by Discovery Networks in Italy after Discovery Channel, Discovery Science, Discovery Civilisation and Discovery Travel & Adventure.In October 2008, the channel adopted a new logo and a new look, previously adopted by the channel's American counterpart.Animal Planet closed in Italy on 1 February 2019.

Animal Planet (Southeast Asia)

Animal Planet is an Asian satellite and cable television channel owned by Discovery Asia-Pacific based in Singapore.

Animal Planet (UK TV channel)

Animal Planet is a television channel in the United Kingdom. The channel is dedicated to programming that highlights the relationship between humans and animals.

A one-hour timeshift channel called Animal Planet +1 was launched in May 2001. A high-definition simulcast called Animal Planet HD was launched on 27 February 2012.

Animal Planet Germany

Animal Planet Germany is a television channel broadcasting programmes about animals, nature, and wildlife to Germany, Austria, and Switzerland.

An agreement to launch the channel exclusively on the Premiere platform was signed by Discovery Networks Deutschland and Premiere in October 2003. The channel launched at 9 pm on March 31, 2004. The new Animal Planet logo was adopted in November 2008.On June 30, 2009, the channel was replaced by its competitor, Nat Geo Wild. This was the result of a new contract between Premiere and Discovery Networks in anticipation of Premiere's relaunch as Sky Deutschland in July. It is now available on cable provider Unitymedia's digital cable network.

Animal Planet Nordic

Animal Planet Nordic is a television channel broadcasting nature-related documentaries to the Nordic countries.

Animal Planet was launched in the Nordic region in 1997. In 2001, the channel received a license to broadcast in the digital terrestrial network in Sweden. By 2008, the channel had regularly been one of the twenty most watched channels in Sweden for a few years. From 2007, the channel is also broadcast terrestrially in Norway via the RiksTV package.

For its first ten years in existence, the channel used a logo with a globe and an elephant which was also used by its sister channels. On 1 October 2008 the channel switched a new logo, which had previously been adopted by Animal Planet in the United States.A high-definition version of the channel, called Animal Planet HD, was launched on 3 February 2009. That made the Nordic region the first region to get a high-definition version of Animal Planet after the United States. The high-definition channel used to have a separate schedule in order to broadcast only high-definition programmes.Animal Planet Nordic has been replaced by the pan-European feed. The commercials on Animal Planet Europe show three air times depending on the country you live in. The Eastern European timezone is marked with "Suomi" for Finnish viewers.Programs shown on the channel include:

Animal Cops: Houston

Animal Cops: Philadelphia

Animal Cops: Phoenix

Animal Crackers

Big Cat Diary

Meerkat Manor

Monkey Life

Natural World

Orangutan Island

The Planet's Funniest Animals

Untamed & Uncut

Wildlife SOS

Wild Europe

Up Close and Dangerous

Animal Planet Poland

Animal Planet Poland is a Polish television channel and was launched in Poland in October 1997. From the very beginning the channel broadcast documentaries devoted to animals and wildlife. The broadcast of the channel was created specially for the needs of the Polish market.

In September 2003, the channel updated its logo and got a new slogan - "Wciągnie cię". The change was accompanied by a new schedule and an advertising campaign.On 1 October 2008 the channel scrapped the old Animal Planet logo with an elephant and a globe and started using the new logo which had previously been introduced in the United States.On 9 September 2009 a second channel based on this brand was launched: Animal Planet HD. The channel's layout was different from the Animal Planet's SD channel, although the channels broadcast similar programs.

In February 2012, Animal Planet became the producer of Animal Planet – Niepojęty świat zwierząt.


Doraemon (Japanese: ドラえもん) is a Japanese manga series written and illustrated by Fujiko F. Fujio, the pen name of the duo Hiroshi Fujimoto and Motoo Abiko. The series has also been adapted into a successful anime series and media franchise. The story revolves around a robotic cat named Doraemon, who travels back in time from the 22nd century to aid a boy named Nobita Nobi (野比のび太, Nobi Nobita).

The Doraemon manga series was first published in December 1969 in six different magazines. A total of 1,345 stories were created in the original series, which are published by Shogakukan. It is one of the best-selling manga in the world, having sold over 100 million copies as of 2015.

The volumes are collected in the Takaoka Central Library in Toyama, Japan, where Fujiko Fujio was born. Turner Broadcasting System bought the rights to the Doraemon anime series in the mid-1980s for an English-language release in the United States, but cancelled it without explanation before broadcasting any episodes. In July 2013, Voyager Japan announced the manga would be released digitally in English via the Amazon Kindle e-book service.

Awards for Doraemon include the Japan Cartoonists Association Award for excellence in 1973, the first Shogakukan Manga Award for children's manga in 1982, and the first Osamu Tezuka Culture Award in 1997. In March 2008, Japan's Foreign Ministry appointed Doraemon as the nation's first "anime ambassador." A Ministry spokesperson explained the novel decision as an attempt to help people in other countries understand Japanese anime better and to deepen their interest in Japanese culture.The Foreign Ministry action confirms that Doraemon has come to be considered a Japanese cultural icon. In India, its Hindi, Telugu and Tamil translation has been telecasted, where the anime version is the highest-rated kids' show; winning the Best Show For Kids award twice at the Nickelodeon Kids' Choice Awards India in 2013 and 2015. In 2002 Time Asia magazine acclaimed the character as an "Asian Hero" in a special feature survey. An edited English dub distributed by TV Asahi aired on Disney XD in the United States started on July 7, 2014. In the Epcot theme park at Florida's Walt Disney World, Doraemon toys are on the Japan shop. On August 17, 2015, another English dubbed version distributed by Luk Internacional began broadcasting on Boomerang UK. The film series is the largest by number of admissions in Japan.

List of programmes broadcast by FX (Italy)

This is a list of television programs broadcast by FX in Italy.

List of programmes broadcast by Fox (Italy)

This is a list of television programs broadcast by Fox in Italy.

List of programs broadcast by Animal Planet

This is a partial list of television programs that were formerly or are currently shown on the cable network Animal Planet.

1 = Originally aired on Discovery Channel

2 = Originally aired on Planet Green

3 = Originally aired on Discovery HD Theater

List of programs broadcast by Star Vijay

Star Vijay, commonly known as Vijay TV or simply Vijay, is an Indian Tamil language general entertainment private broadcast television network that is owned by the Star India, a subsidiary of American multinational mass media corporation The Walt Disney Company.

Lost Tapes

Lost Tapes is an American television horror series that aired on Animal Planet. Produced by Go Go Luckey Entertainment, the program presents fictional found footage depicting traumatic encounters with cryptozoological creatures, supernatural creatures, mythological creatures, and extraterrestrials. Creatures featured include Bigfoot, the Chupacabra, Vampires, Werewolves, and Reptilians.

The pilot (Chupacabra) aired on Animal Planet October 30, 2008, for Halloween, but the series officially premiered on January 6, 2009. Animal Planet commissioned a second season, which premiered on September 29, 2009. Season 3 premiered on September 28, 2010, with episodes featuring creatures such as zombies and the Kraken. The show also used to air on Planet Green.

Meerkat Manor

Meerkat Manor is a British television programme produced by Oxford Scientific Films for Animal Planet International that premiered in September 2005 and ran for four series until its cancellation in August 2008. Using traditional animal documentary style footage along with narration, the series told the story of the Whiskers, one of more than a dozen families of meerkats in the Kalahari Desert being studied as part of the Kalahari Meerkat Project, a long-term field study into the ecological causes and evolutionary consequences of the cooperative nature of meerkats. The original programme was narrated by Bill Nighy, with the narration redubbed by Mike Goldman for the Australian airings and Sean Astin for the American broadcasts. The fourth series, subtitled The Next Generation, saw Stockard Channing replacing Astin as the narrator in the American dubbing.Meerkat Manor premiered in the United Kingdom on 12 September 2005, and the first 13-episode series concluded on 24 October 2005. With the success of the programme in the United Kingdom, Animal Planet started broadcasting it on its national channels in Australia, Canada, and the US. It has since been rebroadcast in more than 160 other countries. The fourth, and final, series aired initially in the United States from 6 June 2008 to 22 August 2008. In August 2009, it was reported that the programme had been cancelled.Although the show faced criticism from viewers for not intervening when a meerkat was injured and faced death, as a whole, Meerkat Manor enjoyed considerable success and was Animal Planet's top series in October 2007, both on the cable channel and through its video-on-demand service. The show's experimental format broke new ground in animal documentary filming techniques and allowed viewers a long term, intimate look into the lives of its meerkat stars, breaking the traditional wall between viewer and subject found with most documentaries. In 2007, Meerkat Manor was nominated for two Primetime Emmy Awards. It has won three awards at the 2006 Omni Awards, and at the 2006 and 2007 New York Festivals Award Galas. The first three series of the programme have been released to DVD in both Region 1 and Region 2. In 2007, a book entitled Meerkat Manor – The Story of Flower of the Kalahari was released in the UK, detailing the life of Flower and the Whiskers before the series' filming began. A television film, Meerkat Manor: The Story Begins, documenting Flower's birth and rise to matriarch of the Whiskers aired on Animal Planet on 25 May 2008.

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