Analytica is a visual software package developed by Lumina Decision Systems for creating, analyzing and communicating quantitative decision models. As a modeling environment, it is interesting in the way it combines hierarchical influence diagrams for visual creation and view of models, intelligent arrays for working with multidimensional data, Monte Carlo simulation for analyzing risk and uncertainty, and optimization, including linear and nonlinear programming. Its design, especially its influence diagrams and treatment of uncertainty, is based on ideas from the field of decision analysis. As a computer language, it is notable in combining a declarative (non-procedural) structure for referential transparency, array abstraction, and automatic dependency maintenance for efficient sequencing of computation.
Analytica models are organized as influence diagrams. Variables (and other objects) appear as nodes of various shapes on a diagram, connected by arrows that provide a visual representation of dependencies. Analytica influence diagrams may be hierarchical, in which a single module node on a diagram represents an entire submodel.
Hierarchical influence diagrams in Analytica serve as a key organizational tool. Because the visual layout of an influence diagram matches these natural human abilities both spatially and in the level of abstraction, people are able to take in far more information about a model's structure and organization at a glance than is possible with less visual paradigms, such as spreadsheets and mathematical expressions. Managing the structure and organization of a large model can be a significant part of the modeling process, but is substantially aided by the visualization of influence diagrams.
Influence diagrams also serve as a tool for communication. Once a quantitative model has been created and its final results computed, it is often the case that an understanding of how the results are obtained, and how various assumptions impact the results, is far more important than the specific numbers computed. The ability of a target audience to understand these aspects is critical to the modeling enterprise. The visual representation of an influence diagram quickly communicates an understanding at a level of abstraction that is normally more appropriate than detailed representations such as mathematical expressions or cell formulae. When more detail is desired, users can drill down to increasing levels of detail, speeded by the visual depiction of the model's structure.
The existence of an easily understandable and transparent model supports communication and debate within an organization, and this effect is one of the primary benefits of investing in quantitative model building. When all interested parties are able to understand a common model structure, debates and discussions will often focus more directly on specific assumptions, can cut down on "cross-talk", and therefore lead to more productive interactions within the organization. The influence diagram serves as a graphical representation that can help to make models accessible to people at different levels.
Intelligent multidimensional arrays
Analytica uses index objects to track the dimensions of multidimensional arrays. An index object has a name and a list of elements. When two multidimensional values are combined, for example in an expression such as
Profit = Revenue − Expenses
where Revenue and Expenses are each multidimensional, Analytica repeats the profit calculation over each dimension, but recognizes when same dimension occurs in both values and treats it as the same dimension during the calculation, in a process called intelligent array abstraction. Unlike most programming languages, there is no inherent ordering to the dimensions in a multidimensional array. This avoids duplicated formulas and explicit FOR loops, both common sources of modeling errors. The simplified expressions made possible by intelligent array abstraction allow the model to be more accessible, interpretable, and transparent.
Another consequence of intelligent array abstraction is that new dimensions can be introduced or removed from an existing model, without requiring changes to the model structure or changes to variable definitions. For example, while creating a model, the model builder might assume a particular variable, for example discount_rate, contains a single number. Later, after constructing a model, a user might replace the single number with a table of numbers, perhaps discount_rate broken down by Country and by Economic_scenario. These new divisions may reflect the fact that the effective discount rate is not the same for international divisions of a company, and that different rates are applicable to different hypothetical scenarios. Analytica automatically propagates these new dimensions to any results that depend upon discount_rate, so for example, the result for Net present value will become multidimensional and contain these new dimensions. In essence, Analytica repeats the same calculation using the discount rate for each possible combination of Country and Economic_scenario.
This flexibility is important when exploring computation tradeoffs between the level of detail, computation time, available data, and overall size or dimensionality of parametric spaces. Such adjustments are common after models have been fully constructed as a way of exploring what-if scenarios and overall relationships between variables.
System dynamics is an approach to simulating the behaviour of complex systems over time. It deals with feedback loops and time delays on the behaviour of the entire system. The Dynamic() function in Analytica allows definition of variables with cyclic dependencies, such as feedback loops. It expands the influence diagram notation, which does not normally allow cycles. At least one link in each cycle includes a time lag, depicted as a gray influence arrow to distinguish it from standard black arrows without time lags.
As a programming language
Analytica includes a general language of operators and functions for expressing mathematical relationships among variables. Users can define functions and libraries to extend the language.
The Analytica software runs on Microsoft Windows operating systems. Three editions (Professional, Enterprise, Optimizer) each with more functions and cost, are purchased by users interested in building models. A free edition is available, called Analytica Free 101, which allows you to build medium to moderate sized models of up to 101 user objects.. Free 101 also allows you to view models with more than 101 objects, change inputs, and compute results, which enables free sharing of models for review. A more capable but non-free Power Player enables users to save inputs and utilize database connections. The Analytica Cloud Player allows you to share models over the web and lets users access and run via a web browser.
The most recent release of Analytica is version 5.1, released in May 2018.
Analytica's predecessor, called Demos, grew from the research on tools for policy analysis by Max Henrion as a PhD student and later professor at Carnegie Mellon University between 1979 and 1990. Henrion founded Lumina Decision Systems in 1991 with Brian Arnold. Lumina continued to develop the software and apply it to environmental and public policy analysis applications. Lumina first released Analytica as a product in 1996.
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Analytica (company), a Washington, D.C.-based consulting and information technology firm
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Analytica Chimica Acta, a scientific journal
Analytica Priora, Aristotle 's work on deductive reasoning
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