Amazon Lab126

Amazon Lab126[4] (sometimes known as Lab126) is an American research and development and computer hardware company owned by[5] It was founded in 2004 by Gregg Zehr, previously Vice President of Hardware Engineering at Palm, and is based in Sunnyvale, California.[6] It is widely known for developing Amazon's Kindle line of e-readers and tablets.[7][8][9]

Amazon Lab126, Inc.
Headquarters1100 Enterprise Way, ,
United States
Area served
Key people
Gregg Zehr (President)
David Limp (SVP, Devices)[2]
Number of employees


Lab126's name derives from the arrow in Amazon's logo, which points from A to Z—the 1st and 26th letters in the English language alphabet.[10]


  • In 2007, after three years of research and development by Lab126, the Amazon Kindle e-reader was released. Newer models of the Kindle continue to be released, with the latest model called the Kindle Oasis in mid-2016.[11]
  • In 2016, it released the Echo Dot, which is a hockey puck sized version of the Echo and the Amazon Tap, a smaller, portable version of the Echo.


  1. ^ "Contact Lab126 - Sunnyvale, CA". Lab126. Retrieved 30 October 2016.
  2. ^
  3. ^ Yu, Howard. "On Cyber Monday, Jeff Bezos Has Made Amazon Echo Sound Better Than Google Home".
  4. ^ "Lab126 Designs and Engineers Hand-held Consumer Electronics in Sunnyvale, CA". Amazon Lab216. Archived from the original on 2016-11-19. Retrieved 30 October 2016.
  5. ^ a b "Following Fire Phone Flop, Big Changes At Amazon's Lab126". Fast Company.
  6. ^ "Amazon research unit Lab 126 agrees to big lease that could bring Sunnyvale 2,600 new workers". Retrieved 2016-08-21.
  7. ^ Catherine Shu. "Amazon's R&D Group Lab126 Embarks On Hiring Spree As Kindle Business Expands". TechCrunch. AOL.
  8. ^ "Amazon Kindle Product Page". Retrieved 2008-03-22.
  9. ^ "Amazon Grows A Startup In Cupertino". Archived from the original on July 22, 2011. Retrieved 2008-03-22.
  10. ^ "Work with Us § Our Story". Amazon Lab126. Retrieved 30 October 2016.
  11. ^ Amazon’s Kindle Oasis is the funkiest e-reader it’s ever made The Verge Retrieved April 13, 2016
  12. ^ Amazon preparing 'up to six' new Kindle Fire tablets 23 July 2012
  13. ^ "Amazon Fire Phone Flops". TechCrunch. AOL.

External links

Amazon (company), Inc., doing business as Amazon (), is a multinational technology company focusing in e-commerce, cloud computing, and artificial intelligence in Seattle, Washington. It is one of the Big Four or "Four Horsemen" of technology along with Google, Apple and Facebook due to its market capitalization, disruptive innovation, brand equity and hyper-competitive application process.Amazon is the most valuable public company in the world ahead of Apple and Alphabet. It is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization. was founded by Jeff Bezos on July 5, 1994, and started as an online bookstore but later diversified to sell video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also owns a publishing arm, Amazon Publishing, a film and television studio, Amazon Studios, produces consumer electronics lines including Kindle e-readers, Fire tablets, Fire TV, and Echo devices, and is the world's largest provider of cloud infrastructure services (IaaS and PaaS) through its AWS subsidiary. Amazon has separate retail websites for some countries and also offers international shipping of some of its products to certain other countries. 100 million people subscribe to Amazon Prime.Amazon is the largest Internet company by revenue in the world and the second largest employer in the United States. In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-mortar retailer. The acquisition was interpreted by some as a direct attempt to challenge Walmart's traditional retail stores.

Amazon Alexa

Amazon Alexa, known simply as Alexa, is a virtual assistant developed by Amazon, first used in the Amazon Echo and the Amazon Echo Dot smart speakers developed by Amazon Lab126. It is capable of voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. Alexa can also control several smart devices using itself as a home automation system. Users are able to extend the Alexa capabilities by installing "skills" (additional functionality developed by third-party vendors, in other settings more commonly called apps such as weather programs and audio features).

Most devices with Alexa allow users to activate the device using a wake-word (such as Alexa); other devices (such as the Amazon mobile app on iOS or Android) require the user to push a button to activate Alexa's listening mode. Currently, interaction and communication with Alexa are only available in English, German, French, Italian, Spanish, and Japanese. In November 2017, Alexa became available in the Canadian market in English only.As of September 2017, Amazon had more than 5,000 employees working on Alexa and related products. In January 2019, Amazon's devices team announced that they had sold over 100 million Alexa-enabled devices.

Downtown San Jose

Downtown San Jose is the central business district of San Jose, California, in Silicon Valley. It is the largest urban center of Silicon Valley. Downtown is one of the largest tech clusters in Silicon Valley, as well as the cultural and political center of San Jose.

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