Alliance for Audited Media

The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC).

AAM independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is a provider of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council, Trustworthy Accountability Group and Mobile Marketing Association.


At the turn of the 20th century, the Association of National Advertisers (ANA) observed a market need for verifiable, authenticated circulation figures from print publishers. As a result, in 1914, advertisers, ad agencies and publishers in the U.S. and Canada united to form the first Audit Bureau of Circulations to bring trust and accountability to the print media market.

Nearly a century later, the need for trust and accountability remains unchanged, although the format in which media is delivered has evolved significantly. With the expansion of digital media platforms, media buyers seek a solution to a chaotic marketplace and increasingly desire credible cross-channel metrics. On November 15, 2012, ABC in North America rebranded its organization as the Alliance for Audited Media to reflect the new media environment and its members' evolving business models.<ref>"About Us". Alliance for Audited Media. Retrieved 20 January 2014.ref


AAM is governed by a tripartite board of directors composed of leaders in publishing, marketing and advertising from the U.S. and Canada. Together with an extensive network of committees, the AAM board sets the standards by which print and digital media are measured and reported. AAM audited data is relied upon by marketers and ad agencies to plan for and buy media. This information is housed in an AAM database, disseminated via several complementary industry data providers (such as Gfk MRI and Kantar Media SRDS) and fed directly to proprietary databases of many large ad agencies and client-side marketers.

The organization is headquartered in Arlington Heights, Illinois, with additional offices in New York City and Toronto.


Membership is open to all publishers, digital media companies, advertisers and advertising agencies. Additionally, any individual, firm or corporation that requires access to media data may apply for an associate membership. AAM serves as an industry forum, connecting advertisers, ad agencies and publishers to discuss issues and trends and set standards.

See also

External links

All You

All You was a women’s monthly magazine published by Time Inc. and sold at Walmart, Sam's Club and via subscription. The monthly magazine was first published in August 2004. All You focused on value: Each story offered money-saving and/or time-saving tips, and the magazine developed a community of Reality Checkers, thousands of women who contribute ideas and tips that appear on many of All You’s pages. The magazine folded in December 2015.

Allure (magazine)

Allure is an American women’s multimedia brand focused on beauty, with a magazine published monthly by Conde Nast in New York City, as well as and other channels. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015. A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by Allure’s staff.

Archaeology (magazine)

Archaeology is a bimonthly magazine for the general public, published by the Archaeological Institute of America. The institute also publishes the professional American Journal of Archaeology. The editor-in-chief was Peter Young until 2011 when he was replaced by Claudia Valentino.

Architectural Digest

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Audubon (magazine)

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BPA Worldwide

Independent third-party verification is the foundation of a trusted brand. Brand owners and guardians strive to create trust among those who buy their products and services. Trust can be undermined by factors such as unsupportable claims, failure to protect confidential customer data, keeping company with lesser brands or letting the brand be seen in offensive, off-brand or dishonest content. As a leading provider of compliance and assurance services, BPA Worldwide protects brands from those dangers. Reducing brand risk is a competitive advantage. It’s a brand solution and a business solution.

BPA Worldwide is a US-based company that provides independent, third-party audits of audience claims of business-to-business and consumer media and events. Its membership includes magaziness, newspapers, web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. The company is a not-for-profit, (501(c)(6) organization, and is one of the largest auditor of media in the world in terms of membership, which consists of media owners, marketer companies and advertising agencies. BPA is similar to Alliance for Audited Media, providing independent, third-party verified data that media owners provide to media buyers and advertisers.

The company operates the "iCompli" brand, documenting compliance to defined standards. iCompli verifies adherence to the recommended guidelines of industry bodies (including IAB, Trustworthy Accountability Group, JICWEBS) and government regulations (including United States Postal Service and Canada's Department of Canadian Heritage), as well as self-declared or internal policies and controls(including organization's sustainability and corporate social responsibility claims).

Backpacker (magazine)

Backpacker is an American publication that features information on wilderness hiking and adventure. It has been published since 1973. Backpacker magazine is currently published by Active Interest Media and is based in Boulder, Colorado. The magazine moved from Emmaus, Pennsylvania to Boulder in August 2007.

Barron's (newspaper)

Barron's is an American weekly newspaper published by Dow Jones & Company, a property of News Corp. It was founded in 1921 by Clarence Barron, and covers US financial information, market developments, and relevant statistics. Each issue provides a summary of the previous week's market activity as well as news, reports and an outlook on the week to come.

Better Homes and Gardens (magazine)

Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per year by the Meredith Corporation. It was founded in 1922 by Edwin Meredith, who had previously been the United States Secretary of Agriculture under Woodrow Wilson. The original name was Fruit, Garden and Home from 1922 to 1924. The name was changed in 1925 to Better Homes and Gardens.

Better Homes and Gardens is one of the "Seven Sisters", a group of women's service magazines.

Black Enterprise

Black Enterprise is a black-owned multimedia company. Since the 1970s, its flagship product Black Enterprise magazine has covered African-American businesses with a readership of 3.7 million. The company was founded in 1970 by Earl G. Graves Sr. It publishes in both print and on digital, an annual listing of the largest African-American companies in the country, or "B.E. 100's", first compiled and published in 1973. In 2002 the magazine launched a supplement targeting teens, Teenpreneur. Black Enterprise also has two nationally syndicated television shows, Our World with Black Enterprise and Women of Power.

Boating (magazine)

Boating is an American enthusiast magazine published by the Bonnier Corporation.

Boston (magazine)

Boston is a monthly magazine concerning life in the Greater Boston area and has been in publication since the 1960s.

Brides (magazine)

Brides is an American bimonthly magazine published by Condé Nast, who purchased the title in 1959. As with many similar bridal magazines, it is designed to be an in-depth resource for brides-to-be, with many photographs and articles on wedding dresses, cakes, ceremonies, receptions, and honeymoons. It was the sister publication of Modern Bride and Elegant Bride magazines, until the demise of those titles in October 2009. Then, the frequency of Brides changed to monthly. The magazine was published monthly until 2013 when the frequency was switched to bimonthly.A spinoff, Brides Local magazines, began publishing in 2006; these local companion magazines were published and sold in 16 regional areas of the United States. The local magazines were shuttered in 2011.

Down East (magazine)

Down East: The Magazine of Maine is the principal general interest monthly magazine covering the U.S. state of Maine. It is based in Camden, Maine. As it was originally known, Down East Magazine was founded in 1954. It covers a range of topics including politics, business, food, fashion, and lifestyle in the state of Maine.

It enjoys the largest paid circulation of any publication in the state, at 91,564, and 64% of its readership is aged 55 and above. Global readership exceeds 400,000. The magazine is published twelve times a year by its parent company, Down East Enterprise, Inc., which also publishes Shooting Sportsman and Fly Rod & Reel magazines. In 2013, Down East Enterprise sold its book publishing arm to Rowman & Littlefield.In 2013 Kathleen Fleury became the first female editor-in-chief of Down East Magazine. Paul Doiron is Editor Emeritus and Bob Fernald is President, CEO and Publisher.

The magazine recently opened a second office in Portland, Maine.

Down East Magazine and Vermont Life Magazine together founded the International Regional Magazine Association in 1960. The magazine is a member of the International Regional Magazine Association, the Penobscot Bay Chamber of Commerce, the City and Regional Magazine Association, the Alliance for Audited Media, and the Portland Regional Chamber of Commerce.

Navy Times

Navy Times (ISSN 0028-1697) is an American newspaper published 26 times per year serving active, reserve and retired United States Navy personnel and their families, providing news, information, analysis, community lifestyle features, educational supplements, and resource guides. Navy Times also reports on the United States Coast Guard. Navy Times is published by Sightline Media Group a portfolio company of private equity firm Regent.

The Oklahoman

The Oklahoman is the largest daily newspaper in Oklahoma and is the only regional daily that covers the Greater Oklahoma City area. The Alliance for Audited Media (formerly Audit Bureau Circulation) lists it as the 59th largest U.S. newspaper in circulation. The Oklahoman, published since October 1, 2018, by GateHouse Media circulation declined 42% in the 5 years from 2007 to 2012.

Toronto Life

Toronto Life is a monthly magazine about entertainment, politics and life in Toronto, Ontario, Canada. Toronto Life also publishes a number of annual special interest guides about the city, including Real Estate, Stylebook, Eating & Drinking, City Home and Neighbourhoods. Established in 1966, it has been owned by St. Joseph Media since 2002. Toronto Life has a circulation of 87,929 and readership of 890,000. The magazine is a major winner of the Canadian National Magazine Awards, leading current publications with 110 gold awards including 3 awards for Magazine of the Year in 1985, 1989, and 2007. It is also known for publishing an annual 50 most influential people in Toronto list.

Traditional Home

Traditional Home is a design and decorating magazine that targets affluent readers. Traditional Home is published by the Meredith Corporation and "celebrates the pleasures of modern life through the prism of classic taste"[1] and has been the best-selling shelter magazine at newsstands for nine consecutive years.[2] Launched in 1989 under the direction of founding editor Karol DeWulf Nickell, Traditional Home is published eight times a year and reaches 4.5 million readers.[3]

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