Alli Sports (legally Alli, Alliance of Action Sports, LLC) is an organizer of extreme sports events that is subsidiary of the NBC Sports Ventures LLC, a unit of NBC Sports Group. The group was formed in 2008 as a joint venture between NBC and MTV Networks, when the latter bought a stake in an extreme sports tour that NBC had been operating, the Dew Tour. While MTV parent Viacom has since sold its share in the venture, it still operates as a part of NBC.
|Alli, Alliance of Action Sports, LLC|
|Owner||NBC Sports Group|
|Parent||NBC Sports Ventures|
Alli was formed in 2008 after NBC sold a stake in the extreme sports tour, the Dew Tour, it had run in partnership with Live Nation, the Dew Tour, to MTV Networks. NBC Sports' chairman Dick Ebersol believed that the Tour needed a secondary broadcast partner, and NBC staff believed that access to MTV's cable channels would help provide exposure to the tour to its target demographic. The partnership adopted the brand Alli, established a new online operation for the group, and added MTV2 as a new broadcast partner for the Dew Tour. Under MTV's part-ownership, Alli also expanded its operations with several new tours, such as the Winter Dew Tour, Gatorade Free Flow Tour and the AMA Motocross Championship series.
In June 2011, MTV Networks announced it would sell its share in the partnership back to NBC Sports Group, as it no longer planned to televise sports programming on MTV2. NBC Sports Group's senior vice president Kevin Monaghan felt that in the wake of its merger with Comcast, it now had enough resources that could be leveraged to help continue Alli's growth. After the return to NBC ownership, Alli events began to be shifted off of non-NBC networks – coverage of the AMA Motocross Championship previously aired by Fuel TV and Speed respectively would move to the Alli website and NBC Sports Network for its 2012 season, and the Summer Dew Tour (previously aired by USA Network and MTV2) were migrated to Comcast SportsNet and NBC Sports Network in 2012.
In May 2013, the United States Ski and Snowboard Association reached an agreement with Alli to allow a Winter Dew Tour event in Breckenridge, Colorado to serve as a qualifying event for the 2014 Winter Olympics team. The arrangement gives the USSA control over certain aspects of the event (such as its format, and selling advertising to its own official sponsors during the telecast), and will also be used to help promote its own Grand Prix series.
In 2015, facing declining viewership, NBC shuttered its action sports division, and sold the Dew Tour to TEN: The Enthusiast Network.
Alli operates the following series:
Anthony Joseph Shetler (born November 15, 1982) is a professional skateboarder who, as of July 2019, is pro for World Industries and is the owner of All I Need Skateboards.Austin Coleman
Austin Daniel Coleman (born 1983) is an American professional BMX rider.Chris Haslam (skateboarder)
Chris Haslam (born December 19, 1980) is a Canadian professional skateboarder whose natural stance is "Goofy". He is recognized as an innovative skateboarder whose skateboarding is defined by creativity and progression.Chris Roberts (skateboarder)
Chris Roberts is a professional skateboarder and main host of the podcast, "The Nine Club Show (With Chris Roberts)."Daewon Song
Daewon David Song (born February 19, 1975) is a Korean-born American professional skateboarder, recognized for his skillful technical street skateboarding. He was a co-owner of Almost Skateboards, along with Rodney Mullen, and also skates for the company alongside other sponsored team riders. Song was named the 2006 "Skater of the Year" by Thrasher magazine, an award that is widely considered to be one of the most significant honors in skateboarding.Freestyle BMX
Freestyle BMX is bicycle motocross stunt riding on BMX bikes. It is an extreme sport descended from BMX racing that consists of five disciplines: street, park, vert, trails, and flatland. In June 2017, the International Olympic Committee announced that it was to be added as an Olympic event to the 2020 Summer Olympics.Green Label
Green Label is an online magazine, a partnership between Mountain Dew and Complex Media producing sponsored content covering action sports, music, art and style. The site replaces several websites and a YouTube channel that have been overseen by PepsiCo since 2007. The initiative originated in 2013.List of assets owned by NBCUniversal
NBCUniversal Media, LLC is a media conglomerate that is a subsidiary of Comcast and is headquartered at the Comcast Building in Midtown Manhattan, New York City. It has film, television, cable networks, and publishing operations.This is a listing of all of its brands, as shown at the company's website.Manny Santiago
Emanuel "Manny" Santiago (born September 10, 1985), nicknamed "Manny Slays All", is a professional skateboarder from Puerto Rico. Santiago is the first Puerto Rican skateboarder to be in the Street League Skateboarding (SLS) “premier competitive series”. In 2013, Santiago won two consecutive stops in the first ever "Select Series" at Street League Skateboarding (SLS) Brazil and Barcelona. As an amateur, Santiago won 1st place for Best Trick at the Black Box Crossroads Contest amongst professional skateboarders like Nyjah Huston, Chris Cole, Torey Pudwill, and Ryan Sheckler. In 2012, he became the first Puerto Rican street skateboarder to place in the top three in the X Games after coming in 3rd place at the finals in Barcelona. He is famously recognized for his missing tooth, ear-to-ear smile, and endlessly positive demeanor.Mountain Dew
Mountain Dew (stylized as Mtn Dew) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.Between the 1940s and 1980s there was one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001, a cherry flavor called Code Red debuted. This product line extension trend has continued, with expansion into specialty, limited time production, region-specific, and retailer-specific (Taco Bell, 7-Eleven) variations of Mountain Dew.
Production was extended to the UK in 1996, but was phased out in 1998. A similarly named but different-tasting product has been sold in the UK under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. The product was renamed in 2014 to simply 'Mountain Dew'. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the US. Its competition includes The Coca-Cola Company's Mello Yello and Surge, and Dr Pepper Snapple Group's Sun Drop; Mountain Dew accounts for 80% of citrus soft drinks sold within the US.NBC Sports Group
NBC Sports Group is a division of NBCUniversal that is responsible for NBC Sports' media properties, encompassing the NBC television network's sports division as well as day-to-day operation of the company's sports-oriented cable networks and other properties such as NBC Sports Radio.Ocean City, Maryland
Ocean City, Maryland, officially the Town of Ocean City, is an Atlantic resort town in Worcester County, Maryland. Ocean City is a major beach resort area along the East Coast of the United States. The population was 7,102 at the 2010 U.S. Census, although during summer weekends the city hosts between 320,000 and 345,000 vacationers, and up to 8 million visitors annually. During the summer, Ocean City becomes the second most populated municipality in Maryland, after Baltimore. It is part of the Salisbury, MD-DE Metropolitan Statistical Area, as defined by the United States Census Bureau.Paul Rodriguez (skateboarder)
Paul Martin Rodriguez Jr. (born December 31, 1984), also known by his nickname P-Rod, is an American professional street skateboarder and actor. Rodriguez has won a total of eight medals at the X Games, four of them gold, with the most recent first-place victory occurring in Los Angeles, United States in July 2012.Ryan Sheckler
Ryan Allen Sheckler (born December 30, 1989) is an American professional skateboarder and entrepreneur, and was the star of the MTV-produced reality television series Life of Ryan. Sheckler was listed in Fox Weekly's "15 Most Influential Skateboarders of All-Time" article. Sheckler starred in 4 seasons of the short-format video series Sheckler Sessions on Red Bull TV.Stonewall Awards
The Stonewall Awards was an annual event by Stonewall to recognize people who have affected the lives of British lesbian, gay, bi and trans people. The event was first held in 2006 at the Royal Academy of Arts and from 2007 was held at the Victoria and Albert Museum. It was held for the final time, with '...of the Decade' categories, in 2015.Yahoo Sports
Yahoo Sports is a sports news website launched by Yahoo! on December 8, 1997. It receives a majority of its information from STATS, Inc. It employs numerous writers, and has team pages for teams in almost every North American major sports. Before the launch of Yahoo Sports, certain elements of the site were known as Yahoo! Scoreboard.
From 2011 to 2016, the Yahoo Sports brand had also been used for a U.S. sports radio network. That network is now known as SB Nation Radio.
|NBC Sports Regional Networks|
|NBCU Film and|
Sports and News
* Denotes joint ventures