Alfred E. Neuman

Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's face had drifted through U.S. iconography for decades (it appeared in the early 1930s on a presidential campaign postcard with the caption, "Sure I'm for Roosevelt") before being claimed by Mad editor Harvey Kurtzman in 1954 and later named by the magazine's second editor Al Feldstein in 1956. Since his debut in Mad, Neuman's likeness has appeared on the cover of all but a handful of the magazine's 550+ issues, distinguished by jug ears, a missing front tooth, and one eye lower than the other. His face is rarely seen in profile; he has virtually always been shown in front view, directly from behind, or in silhouette.

Neuman on Mad 30


Harvey Kurtzman first spotted the image on a postcard pinned to the office bulletin board of Ballantine Books editor Bernard Shir-Cliff. "It was a face that didn't have a care in the world, except mischief", recalled Kurtzman. Shir-Cliff was later a contributor to various magazines created by Kurtzman.[1]

In November 1954, Neuman made his Mad debut on the front cover of Ballantine's The Mad Reader, a paperback collection of reprints from the first two years of Mad. The character's first appearance in the comic book was on the cover of Mad #21 (March 1955), in a tiny image as part of a mock advertisement. A rubber mask bearing his likeness with "idiot" written underneath was offered for $1.29.

MAD Magazine (no. 21, front cover)
First cover appearance of Neuman, on Mad #21 (third from viewer's left of the six faces approx. 40% down the viewer's-right side)

Mad switched to a magazine format starting with issue #24, and Neuman's face appeared in the top, central position of the illustrated border used on the covers, with his now-familiar signature phrase "What, me worry?" written underneath. Initially, the phrase was rendered "What? Me worry?" These borders were used for five more issues, through Mad #30 (December 1956).

The character was also shown on page 7 of Mad #24 as "Melvin Coznowski" and on page 63 as "Melvin Sturdley". In later issues he appeared as "Melvin Cowsnofsky" or "Mel Haney". In Mad #25, the face and name were shown together on separate pages as both Neuman and Mel Haney. The crowded cover shot on Mad #27 marked Neuman's first color appearance.

When Al Feldstein took over as Mad's editor in 1956, he seized upon the face:

I decided that I wanted to have this visual logo as the image of Mad, the same way that corporations had the Jolly Green Giant and the dog barking [sic] at the gramophone for RCA. This kid was the perfect example of what I wanted. So I put an ad in The New York Times that said, "National magazine wants portrait artist for special project". In walked this little old guy in his sixties named Norman Mingo, and he said, "What national magazine is this?" I said "Mad," and he said, "Goodbye." I told him to wait, and I dragged out all these examples and postcards of this idiot kid, and I said, "I want a definitive portrait of this kid. I don't want him to look like an idiot—I want him to be loveable and have an intelligence behind his eyes. But I want him to have this devil-may-care attitude, someone who can maintain a sense of humor while the world is collapsing around him." I adapted and used that portrait, and that was the beginning.

Mingo's defining portrait was used on the cover of Mad #30 in late 1956 as a supposed write-in candidate for the Presidency, and fixed his identity and appearance into the version that has been used ever since. In November 2008, Mingo's original cover art featuring this first official portrait of Neuman sold at auction for $203,150. Mingo painted seven more Neuman covers through 1957, and later returned to become the magazine's signature cover artist throughout the 1960s and 1970s. Mingo produced 97 Mad covers in total, and also illustrated dozens of additional cover images for Mad's many reprint Specials and its line of paperbacks.[2][3]

During Mingo's absence, Frank Kelly Freas rendered Neuman for Mad from 1958 to 1962. Mingo's total surpassed Freas' in 1965, and his leading status endured until 2016, when current contributor Mark Fredrickson became the most prolific Mad cover artist with his 98th cover.

Neuman has appeared in one form or another on the cover of nearly every issue of Mad and its spinoffs since that issue and continuing to the present day, with a small handful of exceptions. Two such departures were Mad #233 (September 1982) which replaced Neuman's image with that of Pac-Man, and Mad #195 (December 1977) which instead featured the message "Pssst! Keep This Issue Out of the Hands of Your Parents! (Make 'Em Buy Their Own Copy!)". Even when Neuman is not part of the cover gag, or when the cover is entirely text-based, his disembodied head generally appears in miniature form. The most notorious Neuman-free cover was #166 (April 1974), which featured a human hand giving the profane "middle finger" gesture while declaring Mad to be "The Number One Ecch Magazine".[4] Some newsstands that normally carried Mad chose not to display or sell this issue.

Conversely, the two covers that featured Neuman the most times were #502 (January 2010), and #400 (December 2000). #502 featured a human hand giving the "thumbs down" signal, while wearing a silver-spangled glove in the style of singer Michael Jackson. Each individual spangle, more than 300 in all, was a tiny Alfred E. Neuman face.[5] The cover of issue #400 was a photomosaic of Neuman's face, composed of more than 2,700 images of previous Mad covers.[6]

Neuman's ubiquity as a grinning cover boy grew as the magazine's circulation quadrupled, but the single highest-selling issue of Mad depicted only his feet. The cover image of issue #161,[7] spoofing the 1972 film The Poseidon Adventure, showed Neuman floating upside-down inside a life preserver. The original art for this cover was purchased at auction in 1992 for $2,200 by Annie Gaines, the widow of Mad founder and publisher William Gaines, and subsequently given on permanent loan to Mad writer Dick DeBartolo.[8] The image was copied in 1998 for issue #369 spoofing the hit film Titanic.

A female version of Neuman, named "Moxie Cowznofski", appeared briefly during the late 1950s, occasionally described in editorial text as Neuman's "girlfriend". Neuman and Moxie were sometimes depicted side-by-side, defeating any speculation that Moxie was possibly Neuman in female guise. Her name was inspired by Moxie, a soft drink manufactured in Portland, Maine, which was sold nationwide in the 1950s and whose logo appeared as a running visual gag in many early issues of Mad.

In late 1959, Mad released a 45 rpm single entitled "What—Me Worry?" (ABC-Paramount 10013), by "Alfred E. Neuman and His Furshlugginer Five", featuring an uncredited voice actor singing as Neuman. (The B-side of the single, "Potrzebie", is an instrumental.)[9]

Mad routinely portrays Neuman in the guise of another character or inanimate object for its cover images.

Since his initial unsuccessful run in 1956, Neuman has periodically been re-offered as a candidate for President with the slogan, "You could do worse... and always have!"

Alfred E. Neumann
Early image of the "Me Worry?" kid, from the early 1950s

Along with his face, Mad also includes a short humorous quotation credited to Neuman with every issue's table of contents. (Example: "It takes one to know one... and vice versa!") Some of these quotations were collected in the 1997 book Mad: The Half-Wit and Wisdom of Alfred E. Neuman, which was illustrated by Sergio Aragonés.

Neuman is now used exclusively as a mascot and iconic symbol of the magazine, but before this status was codified, he was referenced in several early articles. In one, Neuman answered a letter from a suicidal reader by giving "expert advice" on the best technique for tying a hangman's knot. Other articles featured the school newspaper of "Neuman High School", and a bulletin from "Alfred E. Neuman University". An article entitled "Alfred E. Neuman's Family Tree" depicted historical versions of Neuman from various eras. Since then, Neuman has appeared only occasionally inside the magazine's articles. A recurring article titled "Alfred's Poor Almanac" (a parody of Poor Richard's Almanac) showed his face atop the page, but otherwise the character had no role in the text. In a 1968 article, Neuman's face was assembled, feature by feature, from parts of photographs of well-known politicos, including then-President Lyndon B. Johnson (left ear), Richard Nixon (nose), Oregon Governor Mark Hatfield (eyes), and Ronald Reagan (hair). The gap in his teeth (which was otherwise the grin of Dwight D. Eisenhower) came from "The 'Credibility Gap' Created by Practically All Politicians".

Neuman's famous motto is the intellectually incurious "What, me worry?" This was changed for one issue to "Yes, me worry!" after the Three Mile Island accident in 1979. On the cover of current printings of the paperback The Ides of Mad, as rendered by long-time cover artist Norman Mingo, Neuman is portrayed as a Roman bust with his catch phrase engraved on the base, translated into Dog LatinQuid, Me Anxius Sum?

Neuman's surname is often misspelled as "Newman".[10]

Neuman's most prominent physical feature is his gap-toothed grin, with a few notable exceptions. On the cover of issue #236 (January 1983), Neuman was featured with E.T. the Extra-Terrestrial. The cover showed E.T. using his famous "healing finger" to touch Neuman's mouth and cause the missing tooth to appear. The cover of issue #411 (November 2001), the first to be produced following the 9/11 attacks in the United States, showed a close-up of Neuman's face, but his gap was now filled with an American flag. A text gag on the cover of issue #263 (June 1986) claimed that the UPC was really a "Close-up Photograph of Neuman's Missing Tooth".

Neuman also appeared as himself in a political cartoon, after Newsweek had been criticized for using computer graphics to retouch the teeth of Bobbi McCaughey. The cartoon was rendered in the form of a split-screen comparison, in which Neuman was featured on the cover of Mad with his usual gap-toothed grin, then also featured on the cover of Newsweek, but with a perfect smile.

Despite the primacy of Neuman's incomplete smile, his other facial features have occasionally attracted notice. Artist Andy Warhol said that seeing Neuman taught him to love people with big ears.[11]

In 1958, Mad published letters from several readers noting the resemblance between Neuman and England's Prince Charles, then nine years old.[12] Shortly thereafter, an angry letter under a Buckingham Palace letterhead arrived at the Mad offices: "Dear Sirs No it isn't a bit—not the least little bit like me. So jolly well stow it! See! Charles. P." The letter was authenticated as having been written on triple-cream laid royal stationery bearing an official copper-engraved crest. The postmark indicated it had been mailed from a post office within a short walking distance of Buckingham Palace. Unfortunately, the original disappeared years ago while on loan to another magazine and has never been recovered.[13]

For many years, Mad sold prints of the official portrait of Neuman through a small house ad on the letters page of the magazine. In the early years, the price was one for 25 cents; three for 50 cents; nine for a dollar; or 27 for two dollars. The ad stated that the prints could also be used for wrapping fish.

A live-action version of Neuman—an uncredited actor wearing a mask—appears briefly in the 1980 film Up the Academy which was originally released to theaters as Mad Magazine Presents Up the Academy. Mad later pulled its support from the film, and all footage of the Neuman character was excised from North American home video and television releases, although it was reinstated for the 2006 DVD release.

Neuman appeared occasionally in the early seasons of MADtv during sketches and interstitials, and briefly appeared in the animated TV series Mad.


The New Boy - Los Angeles Herald
The New Boy—1894

Neuman's precise origin is shrouded in mystery and may never be fully known. A collection of early Neumanesque images can be found in Maria Reidelbach's comprehensive work, Completely Mad: A History of the Comic Book and Magazine (Little, Brown, 1991). Mad publisher Bill Gaines gave Reidelbach total access to the magazine's own files, including the collection of Neuman-related images that had been assembled for a 1965 copyright infringement lawsuit.[14]

The earliest image cited in Reidelbach's book is from an advertisement for Atmore's Mince Meat, Genuine English Plum Pudding. She wrote that, "[d]ating from 1895, this is the oldest verified image of the boy.... The kid's features are fully developed and unmistakable, and the image was very likely taken from an older archetype..."[13] After the publication of the book, an older "archetype" was discovered in an advertisement for the comical stage play, The New Boy, which debuted on Broadway in 1894. The image is nearly identical to what later appears in the Atmore's ads.[15]

A description of the stage play's advertisement was published in the December 2, 1894, Los Angeles Herald. Using words that could easily be describing the character of Alfred E. Neuman, the paper reported that the "comic red-headed urchin with a joyous grin all over his freckled face, whose phiz [face] is the trademark of the comedy, is so expressive of the rollicking and ridiculous that the New York Herald and the Evening Telegram have applied it to political cartoon purposes."[15] Elements of the plot of the play explain why the character has adult and childlike features, why the character is dressed as he is, and how he may have lost his teeth.[15] The original New Boy image was published with a two-part phrase that is similar in tone to Neuman's, "What? Me Worry?" catch phrase: "What's the good of anything?—Nothing!"[15]

The New Boy advertising image was copied widely in advertising for "painless" dentistry and other products. It is also possible that the image influenced the look of The Yellow Kid, the 1890s character from Richard F. Outcault's strip Hogan's Alley. The image was used for a variety of purposes nearly continuously until it was adopted by Mad.[15]

Antikamnia neuman
1908 Antikamnia Tablet Calendar
Me worry? No, I buy auto parts from James Evans Parts Co., 337 West Tyler St., Longview, Texas
Postcard from 1930 to 1945 with a similar boy and slogan to Mad's Neuman

Similar faces turned up in advertising for "painless" dentistry. According to Gaines, 'Alfie' has his origin in Topeka with the Painless Romine Topeka Dental College, actually a dental group at 704 Kansas Avenue, at the office of Dr. William Romine—often misspelled as Romaine—a dentist who resided and practiced in Wichita.[16][17] A face virtually identical to Neuman's appears in the 1923 issue of the University of Minnesota humor magazine The Guffer above the caption "Medic After Passing Con Exam in P. Chem." Another identical face shows up in the logo for Happy Jack Beverages, a soda drink produced by the A. B. Cook company in 1939. An almost-identical image appeared as "nose art" on an American World War II bomber, over the motto "Me Worry?" (this painted face was sometimes referred to as "The Jolly Boy").[18] Neuman's image was also used negatively, as a "supporter" of rival political candidates, with the idea that only an idiot would vote for them. In 1940, those opposing Franklin Delano Roosevelt's third-term reelection bid distributed postcards with a similar caricature bearing the caption, "Sure I'm for Roosevelt". In some instances, there was also the implication that the "idiot" was in fact a Jewish caricature. Carl Djerassi's autobiography claims that in Vienna after the Anschluss, he saw posters with a similar face and the caption Tod den Juden ("Kill the Jews").

The EC editors grew up listening to radio, and this was frequently reflected in their stories, names and references. The name "Alfred E. Neuman" derived from comedian Henry Morgan's "Here's Morgan" radio series on Mutual, ABC and NBC. One character on his show had a name that was a reference to composer Alfred Newman, who scored many films and also composed the familiar fanfare that accompanies 20th Century Fox's opening film logo.[19] The possible inspiration for Henry Morgan was that Laird Cregar portrayed Sir Henry Morgan in The Black Swan (1942) with Tyrone Power, and the Oscar-nominated score for that film was by Newman. Listening to the sarcastic Morgan's brash broadcasts, the Mad staff took note and reworked the name into Neuman, as later recalled by Kurtzman:

The name Alfred E. Neuman was picked up from Alfred Newman, the music arranger from back in the 1940s and 1950s. Actually, we borrowed the name indirectly through The Henry Morgan Show. He was using the name Newman for an innocuous character that you'd forget in five minutes. So we started using the name Alfred Neuman. The readers insisted on putting the name and the face together, and they would call the "What, Me Worry?" face Alfred Neuman.[19]

Morgan later became a Mad contributor, with "The Truth about Cowboys" in issue #33.

When Mad was sued for copyright infringement by a woman claiming to hold the rights to the image, the magazine argued that it had copied the picture from various materials dating back to 1911 (which pre-dated the plaintiff's own claim). The lawsuit was unsuccessful, and the boy's face is now permanently associated with Mad—so much so, in fact, that according to Mad writer Frank Jacobs, the US Post Office once delivered a letter to the Mad offices bearing only a picture of Neuman, without any other address or identifying features.

In 2008, Eastern Michigan University held an exhibit and symposium on the evolution of Neuman images, dating back to 1877.[20][21]

Several pre–New Boy images that bear some resemblance to Neuman have also been identified. A number may be seen on John Adcock's Mysteries of Melvin blog-posting[22] and another at[23] The earlier images, however, do not share the missing teeth/tooth or the head-and-shoulders framing and head-on pose.

In 2012, longtime editor Nick Meglin offered a streamlined, exasperated version of Neuman's origins:

Oh, don't ask me about Alfred E. Neuman. That story is so old and so meaningless. Does the average Playboy reader care about where the rabbit came from? It's just a symbol that lets you know what's on the inside. It's just a name we made up. We had 20, and that's the one we settled on.[24]

Cultural impact

Alfred E. Neuman has become so closely associated with Mad that the image has even been used to parody the long-running satire magazine itself.

Over the decades, Neuman has frequently been referenced in outside media, and his face has often appeared in political cartoons as a shorthand for unquestioning stupidity. During the administration of United States President George W. Bush, Neuman's features were frequently merged with those of Bush by editorial cartoonists such as Mike Luckovich and Tom Tomorrow. The image has also appeared on magazine covers, notably The Nation.[25] A large Bush/Neuman poster was part of the Washington protests that accompanied Bush's 2001 inauguration. The alleged resemblance between the two has been noted more than once by Hillary Clinton. On July 10, 2005, speaking at the Aspen Institute's Ideas Festival, she said, "I sometimes feel that Alfred E. Neuman is in charge in Washington," referring to Bush's purported "What, me worry?" attitude.[26] At the October 2008 Alfred E. Smith Memorial Foundation Dinner, then-Presidential candidate Barack Obama joked, "It's often been said that I share the politics of Alfred E. Smith and the ears of Neuman."[27] Neuman's features have also been compared to others in the public eye, including Prince Charles, Ted Koppel, Oliver North and David Letterman.

Freas painted the August 1971 cover of National Lampoon which merged Neuman's features with those of the court-martialed Vietnam War murderer William Calley, complete with the phrase, 'What, My Lai?"[28] However, Neuman's motto has also been referenced in a non-pejorative fashion, as at the Woodstock Music Festival in 1969. Jimi Hendrix spoke to the audience about the various changes of personnel in his band, and their lack of rehearsal time, while saying "What, me worry?" The tenth American Idol winner, Scotty McCreery, has a striking resemblance to Neuman. When judge Steven Tyler pointed this out on the show, McCreery replied, "What, me worry?"

In an extended sequence of the comic strip Peanuts from 1973 (later recreated in the 1983 TV special It's An Adventure, Charlie Brown), Charlie Brown becomes so obsessed with baseball that everything round starts looking like a baseball to him. Soon his own round head develops a rash that makes the back of his skull look like a baseball, and he starts wearing a paper bag on his head to hide it. Ironically, while hidden from view, his popularity and respect increase. He is referred to by the other campers as "Mr. Sack" or "Sack", but is also voted camp president and is widely admired. The rash eventually fades from his head, but Charlie Brown still fears that the next round thing he expects to see—a sunrise—may continue to look like a baseball. When the sun does rise, it instead looks like Neuman, with a halo reading: "What! Me Worry?"! [29][30]

Neuman also appeared as a sight gag in the March 27, 1967 installment of the comic strip Beetle Bailey, as an inspector general.[31] He can also be spotted in The Amazing Spider-Man #300, helping Peter Parker and Mary Jane move into their new house, while saying, "Darn! I'm missing the Nets game! That makes me Mad!" Similarly, when, in 1959's Superman #126, Superman decides to test Lois Lane by removing a rubber Superman mask in order to reveal his "real" identity, his identity is none other than Neuman. DC Comics' "Emperor Joker" storyline includes a cult that worships a deity named Alfred E.; the high priest of this cult wears a mask identical to Neuman's face.

Neuman and Mad have been referenced several times on the animated series The Simpsons. In the episode "Marge in Chains", Marge is arrested and in prison she meets an inmate called Tattoo Annie who has a fold-in tattoo that reveals Neuman with the text: "What me Worry?". The original phrase was "What kind of slime would I marry?". In the episode "The City of New York vs. Homer Simpson", Bart comes into contact with Neuman during a visit to the Mad offices. Neuman demands to see "Kaputnik and Fonebone" (which are references to deceased long-time Mad artists Dave Berg and Don Martin, respectively) for their work on New Kids on the Blecch (which would later become the title of another episode), and requests some "furshlugginer pastrami sandwiches". An awestruck Bart announces that he will "never wash these eyes again". In the episode "New Kids on the Blecch", Bart's boy band is booked to play a gig on an aircraft carrier, but their band manager plots to use the craft's weaponry to destroy the Mad offices when he discovers the magazine plans to publish a defamatory article about the band. Mad's New York headquarters were depicted as a skyscraper similar to the Chrysler Building with a giant three-dimensional replica of Neuman's head mounted on the roof. In the episode "Father Knows Worst", Homer and Bart visit a hobby shop that includes an Aurora model-style kit of Neuman holding several protest signs.

In a segment of his 1958 television special, Fred Astaire danced while wearing a rubber Neuman mask.[32] Mystery Science Theater 3000 made multiple references to Neuman, including episode #602 featuring Invasion U.S.A. Upon seeing director Alfred E. Green's name in the film's opening credits, Crow T. Robot, in a slightly idiotic tone, riffs "What? Me direct?" An animated 1996 sketch on MADtv combining Rudolph the Red-Nosed Reindeer with The Godfather was credited to "Alfred E. Puzo" and "Francis E. Neuman".

Another homage to the name was "Al Freddy Newham", as used on the cover of the April 1967 issue of the amateur radio enthusiast's 73 Magazine, preparing to ineptly solder the frayed cord of a soldering gun with the same damaged gun.[33] Neuman appears briefly, in clay animated form, in Jimmy Picker's 1983 stop motion animated film, Sundae in New York. He also makes a cameo in the 1988 Daffy Duck cartoon The Night of the Living Duck. A doodle of Neuman appears on a soldier's helmet in Oliver Stone's 1986 Vietnam film Platoon. Lyrically, Neuman is invoked by the Beastie Boys on their song "Shadrach".[34] A 1980 Password Plus episode featured Neuman's name as an answer, using the clues "Freckles", "Mad", "Magazine", "Cover", and "Kid". (Elaine Joyce solved the puzzle after "Cover"). He can be glimpsed holding a fish on the cover of the album Slow Motion by Man.

A statue of Neuman can be found at the Dort Mall in Flint, Michigan.[35]


  1. ^ Shir-Cliff, Bernard. "The Karate Lesson". Help!, October 1964.
  2. ^ "Doug Gilford's Mad Cover Site - All Special Thumbs".
  3. ^ "Doug Gilford's Mad Cover Site - Paperback Thumbs".
  4. ^ Cover image to Mad #166 at
  5. ^ Cover image to Mad #502 at
  6. ^ Cover image to Mad #400 at
  7. ^ Cover image to Mad #161 at
  8. ^ DeBartolo, Dick. Good Days and Mad: A Hysterical Tour Behind the Scenes at Mad Magazine. New York: Thunder's Mouth Press, 1994.
  9. ^ "Alfred E. Neuman And His Furshlugginer Five – What - Me Worry? / Potrzebie". Discogs. Retrieved 2018-12-03.
  10. ^ "Google search for "Alfred E. Newman"".
  11. ^ Hajdu, David. "MAD Magazine News". The New York Times.
  12. ^ "Letters Dept". Mad 38 (March 1958).
  13. ^ a b Reidelbach, Maria. Completely Mad, New York: Little Brown, 1991. ISBN 0-316-73890-5
  14. ^ "Helen Pratt Stuff, Plaintiff-appellant, v. E. C. Publications, Inc., William M. Gaines, Independent News Co., Crown Publishers, Inc., Ballantine Books, Inc., Defendants-appellees, 342 F.2d 143 (2d Cir. 1965)".
  15. ^ a b c d e Peter Jensen Brown, The Real Alfred E,
  16. ^
  17. ^
  18. ^ "315th III". Archived from the original on 21 June 2010. Retrieved 2010-07-10.
  19. ^ a b "Kurtzman, Harvey. "That Face on Mad'', February 6, 1975".
  20. ^ "Mad Mumblings :: View topic – Alfred E. Neuman History Show at EMU in Ypsilanti, Michigan". Archived from the original on 2009-01-22. Retrieved 2008-01-05.
  21. ^ Kimberly Buchholz, "Winter Art Series starts off 'Mad'" Archived 2012-02-17 at the Wayback Machine, Focus EMU Online, Jan. 8, 2008, Eastern Michigan University
  22. ^ Adcock, John. "Mysteries of Melvin".
  23. ^ "What Me Worry ? – The Idiot Kid".
  24. ^ "Durham resident Meglin to speak about his MAD life". Archived from the original on 2013-01-28. Retrieved 2012-12-03.
  25. ^ "The Nation November 13 2000". 13 November 2000.
  26. ^ Joe Mahoney. "GOP BIG MAD OVER HIL ZINGER" Archived 2010-04-04 at the Wayback Machine New York Daily News July 12, 2005
  27. ^ Cooper, Michael; Zeleny, Jeff (October 17, 2008). "At Dinner, McCain and Obama Share Some Laughs. No Joke". The New York Times.
  28. ^ "National Lampoon Issue #17 – Bummer".
  29. ^ "Peanuts, July 5, 1973".
  30. ^ "Animation Nation".
  31. ^ Walker, Mort. I Don't Want to be Out Here Any More Than You Do, Beetle Bailey. New York: Tempo books, 1970. ISBN 0-448-12256-1
  32. ^ Reidelbach, Maria, Completely Mad, pg. 203, Little Brown & Co., 1991.
  33. ^ "73 Magazine – Mad Parody Cover".
  34. ^ "A Postmodern Analysis of Beastie Boys' "Shadrach"". Retrieved 2010-07-10.
  35. ^ "Statue of Neuman at the Dort Mall in Flint, Michigan". Retrieved 2018-09-20.

External links


AEN is may refer to:

Acute esophageal necrosis, a rare esophageal disorder

A+E Networks, a media organization based in the United States

AEN Ayiou Georgiou Vrysoullon-Acheritou, an association football club in the Agios Georgios refugee settlement in Cyprus

Alliance for Europe of the Nations, a pan-European political party

Alfred E. Neuman, a fictional character in MAD magazine

Armenian Environmental Network

Armenian Sign Language

asynchronous event notification in (for example) the NC-SI electrical interface

Alfred Newman

Alfred Newman may refer to:

Alfred K. Newman (1924 – 2019), United States Navajo Code-talker

Alfred Newman (composer) (1900–1970), American orchestral music composer of 20th Century Fox

Alfred Newman (architect) (1875–1921), Australian architect

Alfred Newman (politician) (1849–1924), New Zealand politician

Alfred Newman (Royal Navy officer) (1888–1984), awarded the Albert Medal in World War I

Alfred Newman (jurist) (1834–1898), American jurist

Cardboard record

A cardboard record was a type of cheaply made phonograph record made of plastic-coated thin paperboard. These discs were usually small, had poor audio quality compared to vinyl or acetate discs, and were often only marginally playable due to their light weight, slick surface, and tendency to warp like a taco shell. Playability could be improved by placing a coin between the lock groove and the spindle hole to add weight and stability. These records are distinct from both flexi discs, which are sturdier, and from many of the old home-recording discs since cardboard discs were mass-produced for a specific purpose.Cardboard records were often used as freebies in promotional campaigns, and as such were assumed to be played once or twice and then thrown away. Two examples, both from the late 1980s, were Life Cereal's "Rock Music Mystery" and McDonald's' "Menu Song" contest, both of which were designed around audio "clues". Because of their disposable, limited-run nature, as well as their association with long-gone advertising campaigns, cardboard records can be quite collectible.

Cardboard records are also associated with pornographic recordings included with magazines of similar subject matter.

Certain songs credited to the fictional 1960s–1970s band The Archies were released as cardboard records printed directly on boxes of breakfast cereal. Other groups, such as The Monkees and the Jackson 5 also had records released on the backs of cereal boxes during this time. These records, if found in pristine condition, have significant value among collectors as well.

In the past, Mad Magazine inserted cardboard records of songs from its series of merchandised novelty albums in certain of their Mad Super Special reprint magazines. One of these, for example – the mid-60s release "It's a Gas!" – featured a rhythmic belching sound (allegedly provided by the magazine's fictional mascot, Alfred E. Neuman) with a honking saxophone break played by an uncredited King Curtis.


Cowznofski is a running in-joke heavily used in the early years of MAD magazine, usually as a character's last name, often with the first name "Melvin", occasionally "Lance" or "Irving." Its Eastern European feel was a perfect fit for the New York City Jewish style of the magazine. It is also one of the units in the magazine's joke Potrzebie unit system created by Donald E. Knuth, in which it is the equivalent of a year.

A character similar to Alfred E. Neuman named Melvin Cowznofski – a tall man with a large, broad nose, receding hair, glasses, and an obvious small brain – appeared a number of times in the magazine in the 1950s. In one issue he is described as an editor of Collier's Magazine, and manufacturer of souvenirs for the Brooklyn Dodgers. (Both Collier's and the Brooklyn Dodgers were defunct by then.) He was said to be "barred from 48 states (and Alaska will be voting any minute)"; Hawaii had not yet achieved statehood. Still, he "held a high position in our country, living atop Mt. Whitney."

Moxie Cowznofski was Neuman's girlfriend for a period in the 1950s.

Crime Illustrated

Crime Illustrated was a black-and-white magazine published by EC Comics in late 1955 and early 1956. Part of EC's Picto-Fiction line, each magazine featured three to five stories. The format alternated panels of typography with panels of illustrations. Thus, it was arranged in tiers like a comic book but eliminated hand-lettering, balloons and panel borders.

The first issue appeared with a cover date of November–December 1955. Crime Illustrated ran for a total of two issues. The Picto-Fiction magazines lost money from the start, and when EC's distributor went bankrupt, they had no choice but to cancel them.

Dort Mall

Dort Mall (formerly Small Mall and Mid-America Plaza) is a shopping mall located in Flint, Michigan. It was built in two stages in 1964 and 1965, three years before Courtland Center and five years before Genesee Valley Center, making it the oldest mall in Genesee County. It is owned by the Perani family, who also owns Perani's Hockey World, which along with Bargain Hunterz (now closed) and City Market, is one of the mall's anchor tenants.

Its first anchor tenant was a Yankee Stores later renamed Zody's) store which was the first Dort Mall structure built in 1964. The other anchor tenant was an A&P grocery store which opened when the rest of the mall opened the following year. Both stores would close in the mid-1970s. A General Cinema movie theater was added in 1968, was divided into two screens in 1975, and closed in 1983. The movie theater was converted into a maintenance office and storage area, although the theater's restrooms are still in use. Also in the 1970s, a discotheque was located in the mall's basement. Dort Mall would struggle to compete until 1995, when Bob Perani purchased the building. The addition of a Perani's Hockey World store breathed new life into the building. Not soon thereafter, a third of the retail space was converted into office space. The rejuvenated Dort Mall could now accommodate three anchor tenants.

The Dort Mall, with 239,000 square feet of interior space on 30 acres, is well known for its antique collection, mostly about automobiles and Mid-Michigan, but befitting its past—it was built on the site of an old drive-in—there are also movie props. Even the sign advertising "Dort Mall Cinema" is still attached to the exterior in the back. There was even a merry-go-round at the mall. The neon "rotosphere," originally housed at Walli's West Restaurant, can be found in front of the mall and there is also a statue of Alfred E. Neuman near Bargain Hunterz. Some of the antiques are housed inside vacant store locations. Many of the antiques are owned by mall owner Bob Perani. Following the 2012 departure of Big Lots, which moved into a former OfficeMax store near Courtland Center in Burton, City (Flea) Market filled the final anchor tenant vacancy in 2013. In addition to being a flea market, City Market is also a venue for professional wrestling and other events.In addition to the aforementioned tenants, other tenants as of 2012 include a Coney Island restaurant, a muffler shop, music memorabilia and clothing stores, an optometrist, and a cosmetology school (now closed). There are a few additional restaurants in Dort Mall's parking lot including a Subway restaurant which opened in 2011. It is located on the corner of Dort Highway, from which the mall takes its name, and Atherton Road. Its official street address is 3600 South Dort Highway.

Impossible trident

An impossible trident, also known as an impossible fork, a blivet, poiuyt, devil's tuning fork, etc., is a drawing of an impossible object (undecipherable figure), a kind of an optical illusion. It appears to have three cylindrical prongs at one end which then mysteriously transform into two rectangular prongs at the other end.

In 1964 D.H. Schuster reported that he noticed an ambiguous figure of a new kind in the advertising section of an aviation journal. He dubbed it a "three-stick clevis". He described the novelty as follows: "Unlike other ambiguous drawings, an actual shift in visual fixation is involved in its perception and resolution."

The word "poiuyt" appeared on the March 1965 cover of Mad magazine bearing the four-eyed Alfred E. Neuman balancing the impossible fork on his finger with caption "Introducing 'The Mad Poiuyt' " (the last six letters on the top row of QWERTY typewriters, right to left). An anonymously-contributed version described as a "hole location gauge" was printed in the June 1964 issue of Analog Science Fiction and Fact, with the comment that "this outrageous piece of draftsmanship evidently escaped from the Finagle & Diddle Engineering Works" (although something else called a "hole location gauge" had already been patented in 1961).

The term "blivet" for the impossible fork was popularized by Worm Runner's Digest magazine. In 1967 Harold Baldwin published there an article, "Building better blivets", in which he described the rules for the construction of drawings based on the impossible fork.

In December 1968 American optical designer and artist Roger Hayward wrote a humorous submission "Blivets: Research and Development" for The Worm Runner's Digest in which he presented various drawings based on the blivet. He "explained" the term as follows: "The blivet was first discovered in 1892 in Pfulingen, Germany, by a cross-eyed dwarf named Erasmus Wolfgang Blivet." He also published there a sequel, Blivets — the Makings.

List of DC Collectibles action figures

The following is a list of the various action figures that have been released by DC Collectibles (formerly known as DC Direct between 1998 and 2012).Batman: Arkham City: Series 2, released on April 25, 2012, was the final series released with the DC Direct branding.

List of Mad episodes

This is a list of the episodes of Mad, an animated sketch comedy television series inspired by Mad Magazine that aired on Cartoon Network.

MAD (programming language)

MAD (Michigan Algorithm Decoder) is a programming language and compiler for the IBM 704 and later the IBM 709, IBM 7090, IBM 7040, UNIVAC 1107, UNIVAC 1108, Philco 210-211, and eventually the IBM S/370 mainframe computers. Developed in 1959 at the University of Michigan by Bernard Galler, Bruce Arden and Robert M. Graham, MAD is a variant of the ALGOL language. It was widely used to teach programming at colleges and universities during the 1960s and played a minor role in the development of CTSS, Multics, and the Michigan Terminal System computer operating systems.The archives at the Bentley Historical Library of the University of Michigan contain reference materials on the development of MAD and MAD/I, including three linear feet of printouts with hand-written notations and original printed manuals.

Mad (TV series)

Mad is an American animated sketch comedy produced by Warner Bros. Animation. The series was based on Mad magazine, where each episode is a collection of short animated parodies of television shows, movies, games, celebrities, and other media using various types of animation (CGI, claymation, stopmotion, etc.) instead of the usual animation style that Warner Bros. Animation is known for. The series premiered on the evening of September 6, 2010 on Cartoon Network. The series ended its 3-year run on December 2, 2013.

Mad (magazine)

Mad (stylized as MAD) is an American humor magazine founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before it became a magazine. It was widely imitated and influential, affecting satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1974 circulation peak. From 1952 until 2018, Mad published 550 regular issues, as well as hundreds of reprint "Specials", original-material paperbacks, reprint compilation books and other print projects. The magazine's numbering reverted to 1 with its June 2018 issue, coinciding with the magazine's headquarters move to the West Coast.

The magazine is the last surviving title from the EC Comics line, offering satire on all aspects of life and popular culture, politics, entertainment, and public figures. Its format is divided into a number of recurring segments such as TV and movie parodies, as well as freeform articles. Mad's mascot, Alfred E. Neuman, is typically the focal point of the magazine's cover, with his face often replacing that of a celebrity or character who is lampooned within the issue.


Neuman is a surname which may refer to:


Alberto Neuman, Argentinian classical pianist

Andrés Neuman (born 1977), Spanish-Argentinian writer and poet

Brandon Neuman, American politician, elected to the Pennsylvania House of Representatives in 2011

Daniel M. Neuman, American professor and author

E. Jack Neuman (1921-1998), American writer and producer

Edward Neuman (born 1943), Polish-American mathematician

Gerald L. Neuman, Harvard Law School professor

Henry D. Neuman or Neumann (fl. 1860–1874), German-born American burglar, bank robber and gang leader known as Dutch Heinrichs

Mark Neuman (born 1959), American politician, member of the Alaska House of Representatives

Michael A. Neuman (born 1955), Canadian business executive

Molly Neuman, American rock drummer

Otto Christian Neuman (1869-1938), American politician, member of the Minnesota House of Representatives

Robert Neuman, professor of art history at Florida State University

Robert S. Neuman, abstract painter

Susan B. Neuman, educator, researcher, professor and education policymaker

W. Russell Neuman, John Derby Evans Professor of Media Technology at the University of Michigan (2001-2013)

William F. Neuman (1919–1981), American biochemist and authorFictional characters:

Alfred E. Neuman, Mad magazine mascot and cover boy

Norman Mingo

Norman Theodore Mingo (25 January 1896 – 8 May 1980) was an American commercial artist and illustrator. He is most famous for being commissioned to formalize the image of Alfred E. Neuman for Mad.

Promotional United States fake currency

Promotional United States fake currency is faux "currency" that makes no assertion of being legal tender. This money is often created by individuals as a way to promote practical jokes, or social statements. It is legal to print so long as it makes no assertion, whether by appearance or statement, of authenticity. Promotional United States fake currency is not to be confused with counterfeit currency or conflated with legitimate currency that has been demonetized.

Slow Motion (Man album)

Slow Motion is the ninth album by the Welsh psychedelic/progressive rock band Man and was released on the United Artists Records label. It was the only album recorded by this line-up, Malcolm Morley (guitar, keyboards, vocals) having left the day before recording was due to start. He was not replaced, so the album was recorded by the remaining four members. Unlike the previous and subsequent albums (Rhinos, Winos and Lunatics and The Welsh Connection) Slow Motion failed to make the UK top 40 album chart.

The album title was chosen to challenge sleeve designer Rick Griffin, who painted Alfred E. Neuman shaking a fish, but Mad magazine objected, so the final image concentrated on the fish. The band name "Man" was also written in a font resembling the Mad logo.

Terror Illustrated

Terror Illustrated was a black-and-white magazine published by EC Comics in late 1955 and early 1956. Part of EC's Picto-Fiction line, each magazine featured three to five stories. The format alternated blocks of text with several illustrations per page.

The first issue appeared with a cover date of November–December 1955, but the second issue was the last. A third issue existed but was not printed by EC. The Picto-Fiction magazines lost money from the start, and the line was cancelled when EC's distributor went bankrupt.

Terror Illustrated was edited by Al Feldstein. As with EC's comics, Feldstein was the most prolific writer of the title, and generally wrote up to three stories per issue. In addition to the stories credited to him, Feldstein also wrote under the pseudonyms Maxwell Williams and Alfred E. Neuman. Feldstein included multiple retellings of previous stories, a move suggested by publisher William Gaines. This included "The Basket" and "The Gorilla's Paw" in the first issue and "Horror in the Freak Tent" and "Reflection of Death" in #2. Other contributing writers included Jack Oleck (who had worked as a writer on EC's earlier publications) and John Larner.Featured illustrators included Reed Crandall, Joe Orlando, George Evans, Graham Ingels, Johnny Craig, Charles Sultan and Jack Davis.

In 2006 Terror Illustrated was reprinted along with the other Picto-Fiction magazines by publisher Russ Cochran (with Gemstone Publishing) in hardbound volumes as the final part of his Complete EC Library. The reprint volume included the previously unpublished third issue of Terror Illustrated.

The Mad Magazine Game

The Mad Magazine Game, also known as Mad Magazine: The "What-Me Worry?" game, is a board game produced by Parker Brothers in 1979. Gameplay is similar, but the goals and directions often opposite to, that of Monopoly; the object is for players to lose all of their money. Play proceeds to the first player's right and the first player is determined by a left-handed roll for the lowest number. The game includes cards, money, dice, and tokens, and the game board features Alfred E. Neuman and illustrations from Mad magazine. By design, no conclusive strategy exists for the game, since even if a player is winning, several spaces and cards direct players to exchange money or chairs with others, causing advantages to be lost instantly.

Up the Academy

Mad Magazine Presents Up the Academy is a 1980 American teen comedy film directed by Robert Downey Sr. and starring Wendell Brown, Tommy Citera, Ron Leibman, Harry Teinowitz, Hutch Parker, Ralph Macchio, Tom Poston, King Coleman, and Barbara Bach. The plot concerns the outrageous antics of a group of misfits at a military school.

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