Alexa Internet

Alexa Internet, Inc. is an American web traffic analysis company based in San Francisco. It is a subsidiary of Amazon.

Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999. Its toolbar collects data on Internet browsing behavior and transmits them to the Alexa website, where they are stored and analyzed. This is the basis for the company's web traffic reporting, including its Alexa Rank.[4] According to its website, Alexa provides web traffic data, global rankings, and other information on 30 million websites.[5] As of 2018, its website is visited by over 3 million people every month.[3]

Alexa Internet, Inc.
Alexa Internet logo
Screenshots of Alexa internet
A 2017 screenshot of Alexa.com's home page.
Type of businessSubsidiary
Type of site
Web traffic and ranking
Available inEnglish
FoundedApril 1, 1996[1]
HeadquartersSan Francisco, California, U.S.
Coordinates37°48′03″N 122°27′23″W / 37.8007°N 122.4564°WCoordinates: 37°48′03″N 122°27′23″W / 37.8007°N 122.4564°W
OwnerAmazon
Created byBrewster Kahle, Bruce Gilliat
PresidentAndrew Ramm[2]
Key peopleAndrew Ramm (President and GM)
Dave Sherfese (Vice President)[2]
Industry Internet information providers
ProductsAlexa Web Search (discontinued 2008)
Alexa toolbar
Websitealexa.com
Alexa rankNegative increase 3,559 (Global, February 2019)[3]
RegistrationOptional
Current statusOnline

Operations and history

1996–1999

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat.[6] The company's name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge.[7] Alexa initially offered a toolbar that gave Internet users suggestions on where to go next, based on the traffic patterns of its user community. The company also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated.[8]

Alexa's operations grew to include archiving of web pages as they are "crawled" and examined by an automated computer program (nicknamed a "bot" or "web crawler"). This database served as the basis for the creation of the Internet Archive accessible through the Wayback Machine.[9] In 1998, the company donated a copy of the archive, two terabytes in size, to the Library of Congress.[7] Alexa continues to supply the Internet Archive with Web crawls. In 1999, as the company moved away from its original vision of providing an "intelligent" search engine, Alexa was acquired by Amazon.com for approximately US$250 million in Amazon stock.[10]

2000–2009

Alexa began a partnership with Google in early 2002, and with the web directory DMOZ in January 2003.[1] In December 2005, Alexa opened its extensive search index and Web-crawling facilities to third-party programs through a comprehensive set of Web services and APIs. These could be used, for instance, to construct vertical search engines that could run on Alexa's servers or elsewhere. In May 2006, Google was replaced with Bing (at the time known as Windows Live Search) as a provider of search results.[11] In December 2006, Amazon released Alexa Image Search. Built in-house, it was the first major application built on the company's Web platform. In May 2007, Alexa changed their API to limit comparisons to three websites, reduce the size of embedded graphs in Flash, and add mandatory embedded BritePic advertisements.

In April 2007, the company filed a lawsuit, Alexa v. Hornbaker, to stop trademark infringement by the Statsaholic service.[12] In the lawsuit, Alexa alleged that Ron Hornbaker was stealing traffic graphs for profit, and that the primary purpose of his site was to display graphs that were generated by Alexa's servers.[13] Hornbaker removed the term "Alexa" from his service name on March 19, 2007.[14] On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers, and that the service would be deprecated or discontinued for existing customers on January 26, 2009.[15] Thereafter, Alexa became a purely analytics-focused company.

On March 31, 2009, Alexa launched a major website redesign. The redesigned site provided new web traffic metrics—including average page views per individual user, bounce rate (the rate of users who come to, and then leave a webpage), and user time on website.[16] In the following weeks, Alexa added more features, including visitor demographics, clickstream and web search traffic statistics.[17] Alexa introduced these new features to compete with other web analytics services.

Alexa Traffic Rank

A key metric published from Alexa Internet analytics is the Alexa Traffic Rank also simply known as Alexa Rank. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity. As of May 2018 Alexa Internet's tooltip for Global Rank says the rank is calculated from a combination of daily visitors and page views on a website over a 3-month period.[18]

The Alexa Traffic Rank can be used to monitor the popularity trend of a website and to compare the popularity of different websites.[19]

Tracking

Toolbar

Alexa ranks sites based primarily on tracking a sample set of Internet traffic—users of its toolbar for the Internet Explorer, Firefox and Google Chrome web browsers.[20][21] The Alexa Toolbar includes a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and the Alexa homepage, and the Alexa ranking of the website that the user is visiting. It also allows the user to rate the website and view links to external, relevant websites. In early 2005, Alexa stated that there had been 10 million downloads of the toolbar, though the company did not provide statistics about active usage. Originally, web pages were only ranked amongst users who had the Alexa Toolbar installed, and could be biased if a specific audience subgroup was reluctant to take part in the rankings. This caused some controversies over how representative Alexa's user base was of typical Internet behavior,[22] especially for less-visited sites.[21] In 2007, Michael Arrington provided examples of Alexa rankings known to contradict data from the comScore web analytics service, including ranking YouTube ahead of Google.[23]

Until 2007, a third-party-supplied plugin for the Firefox browser[24] served as the only option for Firefox users after Amazon abandoned its A9 toolbar.[25] On July 16, 2007, Alexa released an official toolbar for Firefox called Sparky.[26] On 16 April 2008, many users reported drastic shifts in their Alexa rankings. Alexa confirmed this later in the day with an announcement that they had released an updated ranking system, claiming that they would now take into account more sources of data "beyond Alexa Toolbar users".[27][28]

Certified statistics

Using the Alexa Pro service, website owners can sign up for "certified statistics", which allows Alexa more access to a website's traffic data.[29] Site owners input JavaScript code on each page of their website that, if permitted by the user's security and privacy settings, runs and sends traffic data to Alexa, allowing Alexa to display—or not display, depending on the owner's preference—more accurate statistics such as total pageviews and unique pageviews.

Privacy and malware assessments

A number of antivirus companies have assessed Alexa's toolbar. The toolbar for Internet Explorer 7 was at one point flagged as malware by Microsoft Defender.[30] Symantec classified the toolbar as "trackware" in 2007.[31] McAfee classified it as adware, deeming it a "potentially unwanted program" in 2005,[32] but McAfee Site Advisor rated the Alexa site "green" in 2007, finding "no significant problems" but warned of a "small fraction of downloads ... that some people consider adware or other potentially unwanted programs."[33] As of 2014, though it is possible to delete a paid subscription within an Alexa account, it is not possible to delete an account that is created at Alexa through any web interface.[34]

See also

References

  1. ^ a b "About Alexa Internet". Archived from the original on October 7, 2009. Retrieved October 9, 2009.
  2. ^ a b "Management". Alexa Internet. Retrieved December 24, 2014.
  3. ^ a b "Alexa.com Traffic, Demographics and Competitors - Alexa". www.alexa.com. Retrieved 17 February 2019.
  4. ^ "What is Alexa traffic rank and how to get the Alexa toolbar". Digital Business UK. Retrieved 2018-05-11.
  5. ^ "About". Alexa. Retrieved January 18, 2015.
  6. ^ "ALEXA Internet Donates Archive of the World Wide Web To Library of Congress". Alexa press release. October 13, 1998. Archived from the original on October 13, 2009. Retrieved October 9, 2009.
  7. ^ a b "A "Gift of the Web" for the Library of Congress from Alexa Internet". October 19, 1998. Retrieved June 27, 2017.
  8. ^ Keith Dawson (July 28, 1997). "Alexa Internet opens the doors". Retrieved October 9, 2009.
  9. ^ "Internet Archive FAQs". Archived from the original on October 21, 2009. Retrieved October 9, 2009.
  10. ^ Adam Feuerstein (May 21, 1999). "E-commerce loves Street: Critical Path plans encore". San Francisco Business Times. Retrieved November 5, 2013.
  11. ^ Elizabeth Montalbano (May 1, 2006). "Amazon dumps Google for Windows Live". Infoworld. Retrieved November 6, 2011.
  12. ^ "Northern California District Federal court Case number — C 07-01715 RS" (PDF). Archived from the original (PDF) on April 22, 2007. Retrieved April 19, 2007.
  13. ^ Alan Graham (April 18, 2007). "Amazon sues Alexaholic...everyone loses!". ZDnet. Retrieved March 14, 2016.
  14. ^ Pete Cashmore (April 19, 2007). "Amazon sues Statsaholic...Web as Platform is Bullsh*t". Mashable. Retrieved February 14, 2013.
  15. ^ John Cook (November 27, 2008). "Amazon pulling plug on Alexa Web Search". Archived from the original on December 3, 2008. Retrieved November 27, 2008.
  16. ^ Geoffrey Mack (March 31, 2009). "Pardon our dust". Alexa Internet. Retrieved November 6, 2011.
  17. ^ Geoffrey Mack (April 14, 2009). "More New Alexa Features: Demographics, Clickstream, Search Traffic". Retrieved October 9, 2009.
  18. ^ "wikipedia.org Traffic Statistics". Alexa Internet. Global Rank. Archived from the original on 9 May 2018. Retrieved 10 May 2018.
  19. ^ Fulham, Liz (10 May 2018). "How & Why to Improve Your Alexa Ranking". Sales@Optimize. Archived from the original on 16 November 2017.
  20. ^ "Technology: How and Why We Crawl the Web". Alexa. Archived from the original on April 2, 2014. Retrieved November 6, 2011.
  21. ^ a b Harold Davis (2006). Google Advertising Tools: Cashing in with AdSense, Adwords, and the Google APIs. O'Reilly Media. p. 12. ISBN 978-0-596-10108-4.
  22. ^ Alistair Croll; Seán Power (2009). Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors. O'Reilly Media. p. 38. ISBN 978-0-596-15513-1.
  23. ^ Michael Arrington. "Alexa’s Make Believe Internet"; "Alexa Says YouTube Is Now Bigger Than Google. Alexa Is Useless". TechCrunch. 2007. Retrieved June 21, 2013.
  24. ^ "SearchStatus: A Search Extension for Firefox and SeaMonkey". Quirk.biz. Retrieved June 24, 2013.
  25. ^ Home. A9.com. Retrieved June 24, 2013.
  26. ^ "Sparky Add-on for Firefox Released Today". Alexa Blog. July 16, 2007. Retrieved June 24, 2013.
  27. ^ "Alexa Announcement". Alexa. Archived from the original on April 24, 2008. Retrieved September 22, 2012.
  28. ^ U "Alexa Overhauls Ranking System". TechCrunch. April 16, 2008. Retrieved December 1, 2012.
  29. ^ "Alexa Pro for Digital Marketers". Alexa. Retrieved January 18, 2015.
  30. ^ "Windows Defender calls Alexa Toolbar Trojan". TMCNet. March 2, 2007. Retrieved June 24, 2013.
  31. ^ "Trackware. Alexa — Symantec.com". February 13, 2007. Retrieved July 5, 2008.
  32. ^ "Adware-Alexa". February 23, 2005. Archived from the original on November 1, 2008. Retrieved July 5, 2008.
  33. ^ "Alexa.com: Web Safety Ratings". McAfee SiteAdvisor. September 2007. Retrieved July 5, 2008.
  34. ^ "Delete Alexa Account". Account Killer. Archived from the original on April 9, 2014. Retrieved June 20, 2014.

External links

Bollywood Hungama

Bollywood Hungama (previously known as IndiaFM or IndiaFM.com) is a Bollywood entertainment website, owned by Hungama Digital Media Entertainment, which acquired this Bollywood portal in 2000.

The website provides news related to the Indian film industry, particularly Bollywood, film reviews and box office reports. Launched on 15 June 1998, the website was originally named "IndiaFM.com". It changed its name to "Bollywood Hungama" in 2008.As of April 2017, its Alexa ranking in India is 1,042.

China Network Television

China Network Television (CNTV; Chinese: 中国网络电视台) is a national web-based TV broadcaster officially launched on December 28, 2009. CNTV International offers 6 local language services (Chinese, Mongolian in Mongol Script, Tibetan, Kazakh, Uyghur and Korean) and 6 foreign language services (English, French, Spanish, Russian, Korean and Arabic). They also provide viewers with a host of news and feature programs from China National Television's foreign channels.

CNTV has multiple specialty channels which focus on a wide variety of subjects, including news, business, and sports. As of December 2014 according to Alexa Internet, the network's website was rank 71 in the world.

Comparison of source-code-hosting facilities

A source-code repository is a file archive and web hosting facility where a large amount of source code, for software or for web pages, is kept, either publicly or privately. They are often used by open-source software projects and other multi-developer projects to handle various versions. They help developers submit patches of code in an organized fashion. Often these web sites support version control, bug tracking, release management, mailing lists, and wiki-based documentation...

People who write software retain their copyright when their software is posted to any code hosting facilities, including the "non-gnu" section of GNU Savannah—with the exception of contributors to Free Software Foundation (FSF)-copyrighted programs at GNU Savannah.

Digital Photography Review

Digital Photography Review, also known as DPReview, is a website about digital cameras and digital photography, established in November 1998. The website provides comprehensive reviews of digital cameras, lenses and accessories, buying guides, user reviews, and active forums for individual cameras, as well as general photography forums. The website also has a large database with information about individual digital cameras, lenses, printers and imaging applications. Originally based in London, Digital Photography Review and most of its team relocated to Seattle, Washington, in 2010. It is currently owned by Amazon.

DPReview is one of the top 2,000 most visited websites on the Internet, according to Alexa Internet.

HitFix

HitFix, or HitFix.com, is an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,000,000 unique users per month milestone. As of June 2017, HitFix was ranked 37th among all entertainment news websites by web traffic analyser Alexa Internet. HitFix has been cited as a source by such publications as Time, Los Angeles Times, The Huffington Post, E! Online, and The Daily Herald. In April 2016, it became a brand of Woven Digital.

Idlebrain.com

Idlebrain.com is an Indian news, information and entertainment website. It was founded in 1999 by G. Venkata Ramana, a B. Tech graduate from BITS Pilani, with the help of his friend Sunil Krishna. The website provides news related to the Indian film industry, particularly news, film reviews and box office reports related to Telugu cinema. The site logs over 0.1 million visitors a day and each visitor goes through seven to eight pages. According to The Hindu, most distributors informed Jeevi that his reviews affect the box office performance of films, particularly in overseas. DVD rental prices were also affected due to his reviews, according to a report by CNN-IBN.Its current ranking in India on Alexa Internet is 5355, with a global ranking of 4,7778. About 6.50% of the people visit this site from search engines. The website started with an initial investment of approximately ₹610 rupees and by August 2009, it became a crore rupees enterprise.V. Geetanath of The Hindu opined that the website "not only colourful, but also has several attractive features" contrary to its name. About the website, CNBC-TV18's Vishwanath Pilla and Sandeep Shrikanth said "idlebrain.com leaves you feeling like you are standing in front of the most eclectic film hoarding in Hyderabad". The website won the Andhra Pradesh Cinegoers’ Association award for the Best Telugu Film website in 2008.

Interia

Interia, formerly Interia.pl, is a large Polish web portal created in 2000 in Kraków, Poland. It offers, among others: new email accounts, free web hosting, and domain name registration. The list of its 130 services includes the national and international headlines in the Polish language followed by business news, sports, motorization and new technologies, as well as online games, blogs, chat rooms, internet forums and a shopping arcade, not to mention the streaming radio and Internet television channels. Interia hosts one of Polish online encyclopedias, the Encyklopedia Internautica and the thematic catalogue of websites. It features also the weather info, astrology, virtual greeting cards popular locally, and hundreds of online chats (czaterie) with the "KidProtect" option.In April 2009, Interia counted as No. 167 among "The top 500 sites on the web", and No. 166 in its Alexa's own "Traffic Rank". The most up-to-date statistics' summary by Alexa Internet generated for 2011, ranks Interia as the No. 686 in the world according to a three-month traffic trailing, (down from No. 436 in 2009). Approximately 89% of visitors to the site come from Poland where it has attained a traffic rank of No. 11. This site can be found in the Polish "Portale" category of websites. "Compared with internet averages – wrote Alexa – this site's audience tends to be users who have postgraduate educations; it also appeals more to childless men between the ages of 25 and 35 who browse from work. Interia has a bounce rate of about 29% (i.e., 29% of visits consist of only one pageview)." According to Alexa own rankings dating back to February 2008, it was the 8th most popular site in Poland at that time.The portal was created by the ComArch Management IT corporation (listed on Warsaw Stock Exchange) and the RMF FM radio. The Interia S.A. company is almost wholly owned by RMF FM parent company, the Bauer Verlagsgruppe, represented by Witold Woźniak. Bauer bought 96,6% of its shares in September 2008 and controls 99% of its vote.Due to its availability and relaxed internal policy, the free hosting service Interia has become a popular spam redirector in recent time. Spammers frequently link to its free sub-domains in their spam campaigns to avoid having their messages easily detected as junk and automatically blocked. Although, there are many legitimate webpages as well as services listed at Interia (or perhaps because of it), spammers sign up for its free accounts in volumes similar to GeoCities (Yahoo!-owned service), although their perennial favorite seems to be Google's Blogspot based in the US. The redirect pages created by spammers at Interia link only to spamvertising.

List of most popular websites

This is a list of the most popular websites worldwide according to the first 50 websites listed in the global "Top Sites" lists published by Alexa Internet, as of January 17, 2019, and SimilarWeb, as of December 2018, along with its rating on the corresponding service.

Of these top websites listed, nearly a third are owned by Google and ignoring the international Google websites, about a third are principally based outside of the United States.

List of online marketplaces

This is a non-exhaustive list of online marketplaces.

List of video game websites

This is a list of video gaming-related websites. A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor. The word video in video game traditionally referred to a raster display device, but it now implies any type of display device that can produce two- or three-dimensional images.

MyVideo

MyVideo was a German video hosting service website, provided by Magic Internet based in Bucharest, Romania, later in Berlin. It was available in German (myvideo.de, myvideo.ch, and myvideo.at) until April 2016. According to Alexa Internet, the German domain name was one of the 1,000 most visited websites on the Internet.

The service was founded in 2006, and had over 200,000 daily visitors in 2011.The users had the possibility to upload, rate and watch videos and to share them over social networks.

Today MyVideo is an entertainment news platform of maxdome, a video on demand service of ProSiebenSat.1 Media. The former video hosting service was replaced by quazer.com and later sold to Pluto TV.

Odnoklassniki

Odnoklassniki, OK.ru (Russian: Однокла́ссники, English: Classmates) is a social network service for classmates and old friends. It is especially used in Russia and former Soviet Republics. The site was developed by Albert Popkov and launched on March 4, 2006.The website currently has more than 200 million registered users and 45 million daily unique visitors. Users have to be at least seven years old to create an account. Odnoklassniki also currently has an Alexa Internet traffic ranking of 56 worldwide and 7 for Russia. Revenues in the first quarter of 2008 for Odnoklassniki amounted to $3.3 million.

Putlocker

Putlocker refers to an online index of hosted files and various websites used for streaming entertainment media, such as films and television series. The initial website originated in the United Kingdom as early as 2011, and grew to receive millions of daily visitors after the shutdown of Megaupload. In May 2016, the website was blocked in the UK by a High Court order, and at its peak prior to a temporary closure in late 2016, Alexa Internet listed Putlocker as ranking among the top 250 most-visited websites worldwide. Putlocker has been reported by the Motion Picture Association of America as a major piracy threat.Putlocker's domain address has changed multiple times throughout its history, with the most recent domain seizure being that of the URL putlockers.ch, which was suspended and transferred to the ownership of EuroDNS, by order of a Luxembourg court. It is not publicly known whether an official Putlocker website maintained by the original team remains available online, but at least fifty mirror or proxy websites, many of which use the Putlocker name, have been identified.

Soso (search engine)

Soso (Chinese: 搜搜; pinyin: Sōusōu) was a Chinese search engine owned by Tencent Holdings Limited, which is well known for its other creations Pengyou and QQ. As of 1 October 2012, Soso was ranked as the 33rd most visited website in the world, the 11th most visited website in China, and the number eight most visited website in South Korea, according to Alexa Internet.In September 2013, Tencent invested in Sogou, a subsidiary of Sohu. At this point, Soso discontinued services and now redirects to Sogou Search.. Sogou also has search results in English which is powered by Bing.

T411

t411 or Torrent411 was a semi-private BitTorrent tracker website founded in 2008. According to Alexa Internet, it was the 86th most visited website in France in December 2014, and the first in its category.On the 27th of June 2017, t411 was shut down in a joint operation by French and Swedish police.

The Numbers (website)

The Numbers is a movie industry data website that tracks box office revenue in a systematic, algorithmic way. The company also conducts research services and forecasts incomes of film projects.The site was launched in 1997 by entrepreneur Bruce Nash.

Times of Malta

The Times of Malta is an English-language daily newspaper in Malta. Founded in 1935, by Lord and Lady Strickland and Lord Strickland's daughter Mabel, it is the oldest daily newspaper still in circulation in Malta. It has the widest circulation and is seen as the daily newspaper of "reference" of the Maltese press. The newspaper is published by Allied Newspapers Limited which is owned by the Strickland Foundation, a charitable trust established by Mabel Strickland in 1979 to control the majority of the company. According to Alexa Internet the Times of Malta website is the most accessed website in Malta.

UCoz

uCoz () is a free web hosting with a built-in content management system. The modules of the uCoz CMS can be used together to build a fully featured website, or separately, e.g. as an online shopping platform, blog, webforum etc. As of July 10, 2015, there are more than one and a half million websites created in the uCoz system. uCoz is among the top sites for Russian-speaking users according to Alexa Internet.

Ynet

Ynet (Hebrew: וואינט) is an Israeli news and general-content website, which is the online outlet for Yedioth Ahronot. However, most of Ynet's content is original work, published exclusively on the website and written by an independent staff.Ynet was launched in June 2000 in Hebrew only, and in 2004 launched its English edition, Ynetnews. In addition, Ynet hosts the online version of Yedioth Aharanot's media group magazines: Laisha (which also operates Ynet's fashion section), Pnai Plus, Blazer, GO magazine, and Mentha. For two years, Ynet had also an Arabic version, which ceased to operate in May 2005. Ynet's main competition comes from Walla! Mako and Nana. Since 2008, Ynet is Israel's most popular internet portal, as measured by Google Trends.According to Alexa Internet traffic rankings, Ynet is among the top 1,500 websites in the world and the top 10 sites in Israel.

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