Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978. [1] Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.

As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3] Adweek also operates various blogs focusing on the advertising and mass media industry, including its flagship AdFreak blog and the Adweek Blog Network, which was formed from the assets of Mediabistro.

Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274).[4]

In January 2018, Adweek CEO Jeffrey Litvack announced Brandweek[5], the event, as a first-of-its-kind brand summit to be held September 23-25, 2018 in Palm Springs, Calif., at the Omni Rancho Las Palmas Resort & Spa. Brandweek is a one-of-a-kind three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.[6]

Adweek
Adweek logo
CEOJeffrey Litvack
Executive editorJames Cooper
CategoriesGlobal advertising
FrequencyWeekly, with multiple editions
Year founded1979
CompanyBeringer Capital
CountryUnited States
Based inNew York City, New York, U.S.
LanguageEnglish
Websiteadweek.com
ISSN0199-2864

History

In 1990, Affiliated Publications Inc., which publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.[7] The magazine stabilized in the 1990s.[8]

In April 2008, Alison Fahey, Adweek's editor of ten years, was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of the Economist Intelligence Unit and eMarketer.[9]

On July 17, 2016, Canadian private equity firm Beringer Capital announced that it had acquired Adweek.[10]

Blog network

On January 15, 2015, following the acquisition of their previous parent, Mediabistro, by Prometheus Global Media, Adweek formed the "Adweek Blog Network"—which consists of several B2B blogs focusing on aspects of the mass media industry. They include AgencySpy, which focuses on advertising agencies, Fishbowl DC, a blog focusing on politics and the media, Fishbowl NY, which focuses on New York City media, Galley Cat, which focuses on publishing, LostRemote, which focuses on social television, PRNewser, which focuses on public relations, SocialTimes, and TVSpy, which focuses on local television. While it operated alongside its parent publication, the blog network was kept separate from Adweek's main blog AdFreak.[11]

The most notable member of the blog network is TVNewser, which focuses on the American news media and broadcast industry. The site was founded as CableNewser by then-Towson University student Brian Stelter in January 2004, who maintained the site until joining The New York Times as a media reporter in July 2007.[12] The site's Managing Editor is currently former MSNBC producer Chris Ariens. Editor Kevin Allocca was hired in July 2009, and Alissa Krinsky serves as a contributor to the site. TVNewser is highly-read within the broadcasting industry: The New York Times characterized the site as being "read religiously by network presidents, media executives, producers and publicists ... because it provides a quick snapshot of the industry on any given day."[13] Brian Williams, then anchor of NBC Nightly News, described the blog as "the closest thing to the bible of what's going on in [the news broadcasting] industry". CNN's Miles O'Brien felt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." Both MSNBC's Dan Abrams and CNN's Jeff Greenfield have lauded the site for being good at separating fact from fiction.[13]

See also

References

  1. ^ Staff, Investopedia (2011-01-15). "Adweek". Investopedia. Retrieved 2018-07-09.
  2. ^ Elliott, Stuart, "Adweek Plans Overhaul as a Sign It Is Alive and Well", The New York Times, 12 September 1991.
  3. ^ Stevenson, Richard W., "The Battle of Two Advertising Magazines", The New York Times, 14 October 1985.
  4. ^ "journalfinder.wtcox-4 Subject Search Results - Journal Finder".
  5. ^ Adweek. "Adweek Announces Brandweek Summit for the World's Leading Marketers and Influencers". www.prnewswire.com. Retrieved 2018-04-23.
  6. ^ "Brandweek, Mediaweek Prepare to Fold Into Adweek". Retrieved 2018-04-23.
  7. ^ "Adweek Parent Acquisition Set", The New York Times
  8. ^ Elliott, Stuart, "Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue", The New York Times, 10 November 1998.
  9. ^ "Fahey Rises at Adweek". Adweek. 22 April 2008.
  10. ^ "Adweek acquired by private equity firm Beringer Capital". TechCrunch. Retrieved 19 July 2016.
  11. ^ "9 Popular Sites Become Core of New Adweek Blog Network". Adweek. Retrieved 16 January 2015.
  12. ^ mediabistro.com: TVNewser Archived January 6, 2010, at the Wayback Machine
  13. ^ a b Bosman, Julie. "The Kid With All the News About the TV News". The New York Times. Retrieved 2006-10-22.

External links

Allure (magazine)

Allure is an American women's multimedia brand focused on beauty, with a magazine published monthly by Conde Nast in New York City, as well as allure.com and other channels. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015. A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by Allure's staff.

BBDO

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became Batten, Barton, Durstine & Osborn. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO, DDB, TBWA) of agencies in Omnicom's portfolio. BBDO was named Global Agency of the Year by Adweek in 2011. It has also been named Agency of the Year in 2005 by Adweek, Advertising Age, and Campaign. In 2006, Mayor Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.

Brandweek

Brandweek is a three-day brand marketing symposium and a part of Adweek, LLC. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.

Eldridge Industries

Eldridge Industries LLC is a private equity investment firm headquartered in Greenwich, Connecticut, with offices in New York, London and Beverly Hills. The firm invests in businesses across several industries, including, media, sports, hospitality, insurance, real estate development and asset management.

Film Journal International

Film Journal International is a motion-picture industry trade magazine published by the American company Prometheus Global Media. It is a sister publication of Adweek, Billboard, The Hollywood Reporter, and other periodicals.

Mediaweek

Mediaweek was a New York–based trade magazine owned by e5 Global Media. It is part of Adweek Media Group, which in October 2008 announced the merging of its three separate editorial teams (Adweek, Brandweek and Mediaweek) into one. In 2011, Mediaweek and Brandweek were merged into Adweek.

The chief editor was Michael Burgi. Mediaweek was founded in January 1991 by BPI Publications, parent company of Billboard. The founding editors were Craig Reiss and Bill Gloede. Reiss became the editor-in-chief of parent Adweek Magazines in April of that year. Gloede became editor and remained until 2002, at which time Brian Moran, the magazine's former executive editor, moved up to editor. He was succeeded by Burgi in 2004. The magazine was initially focused on the media buying and selling communities but in 1993–94 was expanded to cover all aspects of media. Circulation was roughly half paid (the media), and half controlled (to the advertising buying community), with a total of approximately 22,000 subscribers. A two-person Washington D.C. bureau was established in 1994 and a four-person bureau was opened in Los Angeles to cover the television production studios. Ten reporters and editors were based in the New York headquarters. Until the middle 2000s, each weekly edition of the magazine featured the "Media Person" column by Lewis Grossberger, which began its life in 7 Days magazine, which was printed at the time by the publisher of the Village Voice in order to compete against New York Magazine.

Ogilvy (agency)

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is known for its work with Dove, American Express, and IBM. It is now part of the WPP Group, one of the largest advertising and public relations companies in the world. The company provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company's strategy division OgilvyRED became Ogilvy Consulting.

Prometheus Global Media

Prometheus Global Media was a New York City-based B2B media company. The company was formed in December 2009, when Nielsen Company sold its entertainment and media division to a private equity-backed group led by Pluribus Capital Management and Guggenheim Partners. Guggenheim acquired Pluribus's stake in the company in January 2013, giving it full ownership under the division of Guggenheim Digital Media.

The company owned and operated a number of major entertainment industry trade publications and their associated digital properties, including Adweek, Backstage, Billboard, Film Journal International, and The Hollywood Reporter.

On December 17, 2015, it was announced that Guggenheim would spin out its media properties to a group led by former executive Todd Boehly, known as Eldridge Industries.

SheKnows Media

SHE Media, formerly SheKnows Media, is an American digital media company headquartered in Scottsdale, Arizona.

The Interpublic Group of Companies

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom.

Michael Roth is the company's CEO.

The Verge

The Verge is an American technology news and media network operated by Vox Media. The network publishes news items, long-form feature stories, guidebooks, product reviews, and podcasts.

The website uses Chorus, Vox Media's proprietary multimedia publishing platform. The network is managed by its editor-in-chief Nilay Patel, executive editor Dieter Bohn, and editorial director Helen Havlak. The site launched on November 1, 2011. The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.

Young

Young may refer to:

Offspring, the product of reproduction of a new organism produced by one or more parents

Youth, the time of life when one is young, often meaning the time between childhood and adulthood

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