Adscape

Adscape is a San Francisco in-game advertising company that was acquired by Google on February 15, 2007 for US$23 million.[1][2][3][4] Adscape was founded in 2002 by Dan Willis, a former Nortel engineer. Adscape was launched in February 2006 with $3.2 million in funding from HIG Ventures, a venture capital company based in Atlanta, Georgia. The company offers services including delivering dynamic advertisements to video games. It has yet to form any partnerships with any game publishers as of its acquisition by Google.[1]

Google's acquisition of the company grants it Adscape's patents.[1] Google commented on the acquisition by saying in a press release, "As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience." This acquisition was in part fueled by Microsoft's purchase of in-game advertisement company Massive Incorporated, which already has secured deals with game publishers including Ubisoft, THQ, and Take-Two Interactive, for $200 million in 2006.[4] One expert commented on the acquisition, saying, “There is a whole world of difference between the form of advertising done by Google and Madison Avenue. [...] While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience they just don’t have it.” Adscape moved from its offices in Atlanta to Google's headquarters in Mountain View, California in March 2007. The company's leadership includes Dan Willis as Chief Technical Officer, Bernie Stolar as Chairman, and Eva Woo as vice president of marketing.[1]

Adscape
Subsidiary of Google
IndustryMobile advertising
FoundedFebruary 2006
HeadquartersMountain View, California, U.S.
ParentGoogle

References

  1. ^ a b c d Olson, Ryan (2007-02-15). "Google Agrees to Buy Adscape". Red Herring. Archived from the original on 2007-08-07. Retrieved 2007-04-02.
  2. ^ Olson, Ryan (2007-02-14). "Google/Adscape update: deal still on". Red Herring. Archived from the original on 2011-06-07. Retrieved 2008-10-15.
  3. ^ Kumar, Vishesh (2007-02-16). "Google Makes Ad-Grab". The Street. Retrieved 2008-10-15.
  4. ^ a b "Google buys video game ad firm Adscape". USA Today. 2007-03-18. Retrieved 2008-10-15.

External links

AI Challenge

The AI Challenge was an international artificial intelligence programming contest started by the University of Waterloo Computer Science Club.

Initially the contest was for University of Waterloo students only. In 2010, the contest gained sponsorship from Google and allowed it to extend to international students and the general public.

Android Q

Android "Q" is the upcoming tenth major release and the 17th version of the Android mobile operating system. The first beta of Android Q was released on March 13, 2019 for all Google Pixel phones. The final release of Android Q is scheduled to be released in the third quarter of 2019.

BigQuery

BigQuery is a RESTful web service that enables interactive analysis of massively large datasets working in conjunction with Google Storage. It is a serverless Platform as a Service (PaaS) that may be used complementarily with MapReduce.

Chromebit

The Chromebit is a dongle running Google's Chrome OS operating system. When placed in the HDMI port of a television or a monitor, this device turns that display into a personal computer. Chromebit allows adding a keyboard or mouse over Bluetooth or Wi-Fi. The device was announced in April 2015 and began shipping that November.

Flutter (software)

Flutter is an open-source mobile application development framework created by Google. It is used to develop applications for Android and iOS, as well as being the primary method of creating applications for Google Fuchsia.

GData

GData (Google Data Protocol) provides a simple protocol for reading and writing data on the Internet, designed by Google. GData combines common XML-based syndication formats (Atom and RSS) with a feed-publishing system based on the Atom Publishing Protocol, plus some extensions for handling queries. It relies on XML or JSON as a data format.

Google provides GData client libraries for Java, JavaScript, .NET, PHP, Python, and Objective-C.

G Suite Marketplace

G Suite Marketplace (formerly Google Apps Marketplace) is a product of Google Inc. It is an online store for web applications that work with Google Apps (Gmail, Google Docs, Google Sites, Google Calendar, Google Contacts, etc.) and with third party software. Some Apps are free. Apps are based on Google APIs or on Google Apps Script.

Gayglers

Gayglers is a term for the gay, lesbian, bisexual and transgender employees of Google. The term was first used for all LGBT employees at the company in 2006, and was conceived as a play on the word "Googler" (a colloquial term to describe all employees of Google).The term, first published openly by The New York Times in 2006 to describe some of the employees at the company's new Manhattan office, came into public awareness when Google began to participate as a corporate sponsor and float participant at several pride parades in San Francisco, New York, Dublin and Madrid during 2006. Google has since increased its public backing of LGBT-positive events and initiatives, including an announcement of opposition to Proposition 8.

Google Behind the Screen

"Google: Behind the Screen" (Dutch: "Google: achter het scherm") is a 51-minute episode of the documentary television series Backlight about Google. The episode was first broadcast on 7 May 2006 by VPRO on Nederland 3. It was directed by IJsbrand van Veelen, produced by Nicoline Tania, and edited by Doke Romeijn and Frank Wiering.

Google Business Groups

Google Business Group (GBG) is a non-profit community of business professionals to share knowledge about web technologies for business success. It has over 150 local communities or chapters in various cities including Mumbai, Bangalore, Belgaum, Chandigarh, Jaipur, Chennai, Buenos Aires, Davao, Cape Town, Rio de Janeiro, Peshawar and Lahore; spanning across 30 countries around the world. The initiative was started by and is backed by Google, but driven by local chapter managers and the community members to connect, learn and impact overall success of their businesses; it is independent from the Google Corporation.

Google Dataset Search

Google Dataset Search is a search engine from Google that helps researchers locate online data that is freely available for use. The company launched the service on September 5, 2018, and stated that the product was targeted at scientists and data journalists.

Google Dataset Search complements Google Scholar, the company's search engine for academic studies and reports.

Google Finance

Google Finance is a website focusing on business news and financial information hosted by Google.

Google Fit

Google Fit is a health-tracking platform developed by Google for the Android operating system and Wear OS. It is a single set of APIs that blends data from multiple apps and devices. Google Fit uses sensors in a user's activity tracker or mobile device to record physical fitness activities (such as walking or cycling), which are measured against the user's fitness goals to provide a comprehensive view of their fitness.

Google Forms

Google Forms is a survey administration app that is included in the Google Drive office suite along with Google Docs, Google Sheets, and Google Slides.

Forms features all of the collaboration and sharing features found in Docs, Sheets, and Slides.

Google Guice

Google Guice (pronounced "juice") is an open-source software framework for the Java platform released by Google under the Apache License. It provides support for dependency injection using annotations to configure Java objects. Dependency injection is a design pattern whose core principle is to separate behavior from dependency resolution.

Guice allows implementation classes to be bound programmatically to an interface, then injected into constructors, methods or fields using an @Inject annotation. When more than one implementation of the same interface is needed, the user can create custom annotations that identify an implementation, then use that annotation when injecting it.

Being the first generic framework for dependency injection using Java annotations in 2008, Guice won the 18th Jolt Award for best Library, Framework, or Component.

Google Lens

Google Lens is an image recognition mobile app developed by Google. First announced during Google I/O 2017, it is designed to bring up relevant information using visual analysis.

Google The Thinking Factory

Google: The Thinking Factory is documentary film about Google Inc. from 2008 written and directed by Gilles Cayatte.

Project Sunroof

Project Sunroof is a solar power initiative started by Google engineer Carl Elkin. The initiative's stated purpose is "mapping the planet's solar potential, one roof at a time."

Rajen Sheth

Rajen Sheth is an executive at Google, where he currently runs product management at cloud AI and machine learning team. The idea of an enterprise version Google's email service Gmail was pitched by Rajen in a meeting with CEO Eric Schmidt in 2004. Schmidt initially rejected the proposal, arguing that the division should focus on web search, but the suggestion was later accepted. Sheth is known as "father of Google Apps", and is responsible for development of Chrome and Chrome OS for Business.

Overview
Advertising
Communication
Software
Platforms
Hardware
Development
tools
Publishing
Search
(timeline)
Events
People
Other
Related

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.