Adidas AG (German: [ˈʔadiˌdas] AH-dee-DAHS; stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.
The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company". The brand name is uncapitalized and is stylized with a lower case "a".
|Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik) (1924–1949)|
|Traded as||FWB: ADS|
|Founded||July 1924 (as Gebrüder Dassler Schuhfabrik)|
18 August 1949 (as Adidas)
|Products||Footwear, sportswear, sports equipment, toiletries|
|Revenue||€21.915 billion (2018)|
|€2.368 billion (2018)|
|€1.702 billion (2018)|
|Total assets||€15.612 billion (2018)|
|Total equity||€6.364 billion (2018)|
Number of employees
Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik). The electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.
Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.
The Dolbury factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Dassler's wife convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.
The brothers split up in 1947 after relations between them had broken down, with Rudolf forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Dassler forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is a popular urban myth that the name is an acronym for All Day I Dream About Sports, that phrase is a "backronym"; the name is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").
Puma SE and Adidas entered into a fierce and bitter business rivalry after the split. Indeed, the town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore. Even the town's two football clubs were divided: ASV Herzogenaurach club was supported by Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear. When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas. The two brothers were never reconciled and although both are now buried in the same cemetery, they are spaced as far apart as possible.
In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.
At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100 meter sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.
In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of 1600 euros.
After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.9 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune.
Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.
In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. The state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time.
Robert Louis-Dreyfus, a friend of Bernard Tapie, became the new CEO of the company in 1994. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993. Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé prison in Paris. In February 2000, Crédit Lyonnais sold Adidas to Louis-Dreyfus for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). They also purposely bankrupted Tapie's company that owned Adidas, because only the company had the right to sue them.
In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG. With this acquisition Adidas also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf.
In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and team clothing. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.
As CEO of Adidas, Louis-Dreyfus quadrupled revenue to 5.84 billion euros ($7.5 billion) from 1993 through 2000. In 2000, he announced he would resign the following year, due to illness.
In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney", and it has been critically acclaimed.
Also, on 3 May 2005, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland. In August 2005, Adidas declared its intention to buy Reebok for $3.8 billion (US$). This takeover was completed with partnership in January 2006 and meant that the company would have business sales closer to those of Nike in North America. The acquisition of Reebok would also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.
Adidas has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain.
In 2005, Adidas introduced the Adidas 1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.
On 11 April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider. The company has been making NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 years.
In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. The total purchase price was US$25 million in cash at closing.
By the end of 2012, Adidas was reporting their highest revenues ever and Chief Executive Herbert Hainer expressed optimism for the year ahead.
In January 2015, Adidas launched the footwear industry's first reservation mobile app. The Adidas Confirmed app allows consumers to get access to and reserve the brand's limited edition sneakers by using geo targeting technology
On 24 March 2015, Adidas and McDonald's unveiled the 2015 McDonald's All-American uniforms. For the third year in a row, players will be wearing short-sleeved jerseys, made with the same lightweight and breathable material as the ones used in the NBA.
The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.
One of the main focuses of Adidas has always been football kits, and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs.
Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market.
Since 1970, FIFA, the world governing body of football, has commissioned specially designed footballs for use in its own World Cup tournaments. The Adidas Telstar was the first ball commissioned for the World Cup in 1970. The balls supplied for the 2006 World Cup, the "Teamgeist", were particularly noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Goalkeepers were generally believed to be less comfortable with the design of the ball, claiming it was prone to move significantly and unpredictably in flight. Adidas introduced the Jabulani for the 2010 World Cup. The ball was designed and developed by Loughborough University in conjunction with Bayern Munich. The Adidas Brazuca was the match ball of the 2014 World Cup, the first World Cup ball named by the fans.
Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball. Along with the aforementioned Adidas Predator boot, Adidas manufactures the adiPure range of football boots. Adidas named an official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu which translates to "The Beautiful Game" in English. Adidas provides clothing and equipment for all teams in Major League Soccer.
Adidas Baseball hardgoods are licensed to Dick's Sporting Goods.
Adidas' Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden. Adidas drew about even with Converse in basketball by the mid 1970s before both started to fall behind then-upstart Nike in the early 1980s. Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.
From 2006 to 2017, Adidas was the outfitter of all 30 franchises in the National Basketball Association, replacing the Reebok brand after Adidas' acquisition of Reebok. Adidas was replaced by Nike as the official outfitter of the league after the 2016–17 season.
Adidas began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models.
In the 1990s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him. From 2008 until his retirement, Adidas had sponsored the cricket bat used by Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.
In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja.
In the Indian Premier League (IPL), Adidas sponsored the team Mumbai Indians from 2008 to 2014 and Delhi Daredevils from 2008 to 2013. They were the official sponsors of Pune Warriors India in 2011 and 2012, however the team was banned from IPL due to payment issues. In 2015 Season, Adidas sponsored Royal Challengers Bangalore.
Adidas Golf manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear (wind suits), base layer and eyewear.
From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. USA Gymnastics and Adidas sponsorship concluded at the end of 2012. In 2006, Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts have been available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Adidas previous collaborated with GK Elite, since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports. USA Olympic team members McKayla Maroney, Jordyn Wieber, Jake Dalton and Danell Leyva are all sponsored by Adidas gymnastics.
In 2007, Adidas announced its entering to the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States. The company made their self into their own brand such as "Adidas Lacrosse", getting several scholarships, Bucknell (men and women), Bryant (men), Delaware (men and women), New Jersey Institute of Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with soft good only)". Materials that adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.
Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.I The brand has built a strong runners' network within big European capitals, such as Paris' "Boost Energy League". In 2016 the 3rd season launched. In Paris, the Boost Energy League gathers 11 teams representing different districts of Paris.
Adidas launched two new color ways of the NMD R1 and one new color way of the NMD XR1 in September 2016. adidas EQT is a style of sneakers from adidas. It originated in the early 90s and relaunched in 2017. The latest adidas EQT line released in a "Turo Red" Pack on January 26, 2017, and included models such as the adidas EQT Support 93/17, EQT Support ADV, and EQT Support Ultra. adidas.com is one of the few online retailers.
In November 2016, Adidas teased a sneaker made from ocean plastic. The shoe is created from a fabric called "Biosteel". The shoe is called the "Adidas Futurecraft Biofabric." The material used is 15% lighter than conventional silk fibers, and is 100% biodegradable. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours. The shoe was never released.
Adidas Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders.
Adidas has been involved with tennis equipment since the mid 1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, Stan Smith and Ilie Nastase. During the 1980s and 1990s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg and ladies' world number one Steffi Graf but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public. Ivan Lendl even spent the vast majority of his dominant career playing with several different models of Adidas tennis racquets, primarily using the legendary Adidas GTX-Pro and then later the Adidas GTX Pro-T. The company recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model.
Adidas entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries. In 2014, with the launch of Pro Kabaddi League a city based franchise league in India, kabaddi took the region with storm. In 2015, they tied up with Mumbai-based franchise U Mumba.
"The association of kabaddi with adidas is a clear exemplification of the growth of the sport over the last two years," shared U Sports CEO, Supratik Sen.
Adidas also designs and makes slide-style sandals, mobile accessories, watches, eyewear, bags, baseball caps, and socks. As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.
Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer.
Adilette was the first ever pair of sandals made by Adidas, originally developed in 1963. Adidas claims that a group of athletes approached Adi Dassler requesting a shoe be made for the locker room.
To this day, the resulting sandals are a best-seller. Since the original navy blue and white Adilette sandals were created nearly fifty years ago, more varieties have been created in different colours (black, red, green, grey, orange, brown, yellow, pink, golden, silver). Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning (orange) and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap.
The model provides a contoured orthopedic rubber sole with synthetic upper, and was designed as an après-sport slide, but the adilette were quickly used everywhere out of the sporting world. Opting for a wide, over the foot strap rather than the design of flip flops, the adilette sandals provide a fresh style and a different level of comfort for the wearer. The strap is also glued to the sides of the sandal, which directs tension to less stressful areas of the sandal, which gives the sandals more durability.
The Santiossage is a uni-sex slide-style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. Santiossage comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Notably, there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes. Seen through these clear nubs are Adidas' three stripes.
Adissage is also a uni-sex slide-style sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage, there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well.
Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion market; the main group within this being Y-3 (which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas).
Launched in 2004, "Impossible is Nothing" is one of the company's most memorable campaigns. The campaign was developed by 180/TBWA based in Amsterdam, but significant work was also done by TBWA\Chiat\Day in San Francisco. A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.
In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations.
India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas in India is ambitious of the country's potential. The company hopes to double its revenue from Rs. 805 crores by 2020. In 2015, the company had signed Ranveer Singh a prominent Bollywood actor as a brand ambassador to the company's products. Ranveer then was a budding actor. The company later decided to use the people's almost religious adoration for the game cricket to promote their brand. It soon launched a new cricket campaign in the country. The campaign was called FeelLoveUseHate with prominent Indian cricketer Virat Kohli. However, in 2017, Virat Kohli was removed as the brand ambassador of the company. The cricketer later signed a major deal with Puma India. The company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.
The brand is featured in several games, including Commodore Amiga: Daley Thompson's Olympic Challenge, Sony PlayStation: Adidas power soccer and Commodore 64, ZX spectrum, Amstrad CPC: Adidas Championship Football.
Adidas has done several collaborations with well known designers, including Jeremy Scott, Alexander Wang, and Raf Simons. They have also reached out to several celebrities, such as Kanye West, Pharrell Williams, and Stan Smith to create some of the company's most notable and coveted pieces.
On 14 February 2015, Kanye West collaborated with Adidas to create the first pair of Yeezys, eventually leading to his own clothing line which would transform the lifestyle and streetwear industry.
Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich. Other clubs include Real Madrid, Manchester United, River Plate, Juventus and Arsenal. Moreover, their sponsored national teams include Germany, Spain, Mexico, Argentina, Sweden, Japan and Russia.
Adidas has sponsored numerous players, including Lionel Messi, Zinedine Zidane, Kaká, David Beckham, Steven Gerrard, Gareth Bale, Thomas Müller, Xavi, Mesut Özil, James Rodríguez, Iker Casillas, Arjen Robben, Paul Pogba, Dele Alli, Luis Suárez, Ivan Rakitić, Diego Costa, Mohamed Salah, Roberto Firmino, Paulo Dybala, Mats Hummels and Manuel Neuer.
Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball. Along with the aforementioned Adidas Predator boot, Adidas manufactures the adiPure range of football boots. Adidas provides clothing and equipment for all teams in Major League Soccer (MLS).
In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League season. This kit deal has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most valuable kit deal in sports history, and replaced rival Nike as the club's global equipment partner.
In November 2009, World Number 4 tennis player Andy Murray was confirmed as Adidas' highest-paid star with a five-year contract reportedly worth US$24.5 million. In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms. Adidas is also partners with Malibu Tennis Camp, Green Fitness GmbH and with Schöler & Micke Sportartikel Vertriebs GmbH.
Adidas has sponsored numerous basketball players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Josh Smith, Damian Lillard, Andrew Wiggins, Tim Duncan, Jeremy Lin, Iman Shumpert, John Wall and Nick Young. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002. The company also endorsed Kevin Garnett until he opted out of his contract in 2010. Gilbert Arenas was an Adidas endorser until 2010. In August 2015, James Harden left Nike for Adidas by signing a 13-year contract reportedly worth US$200 million.
In rugby union, Adidas is the current kit supplier to the All Blacks, the France national team, the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others. Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013. They are the jersey manufacturers of the Gold Coast Titans Rugby League club in the Australasian National Rugby League. Dual rugby and league international and former boxer Sonny Bill Williams is a global ambassador for Adidas.
Adidas has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium. The company has been the kit provider of Argentine women's and men's teams for over 15 years. The company also sponsored clubs Reading, Beeston and East Grinstead.
In ice hockey, Adidas signed an agreement with National Hockey League (NHL) to be the official outfitter of uniforms and licensed apparel, starting in the 2017–18 season. Adidas will replace its own subsidiary Reebok as official provider.
Adidas' cricket sponsorships include cricketers Lasith Malinga, Kieron Pollard, Dwayne Bravo and K. L. Rahul. Adidas sponsorships Ivan Zaytsev volleyball player. Earvin N'Gapeth volleyball player it advertises as a model and brand ambassador for Adidas.
Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based All Blacks fans have asked for price cuts and begun purchasing the jersey from overseas vendors after it was revealed that the local price of NZ$220 was more than twice the price offered on some websites.
Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost.
On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. The picture was of a planned shoe line that Adidas intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive". Jackson threatened a boycott, and NBA commissioner David Stern was at one point reportedly contacted in hopes that he would intervene. Shortly after the outcry, the company cancelled the product.
Adidas has been criticized for operating sweatshops, particularly in Indonesia. Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions for subcontractors with less reputable labour rights records. By subcontracting work to different suppliers, it is more difficult for Adidas to ensure company labour standards are enforced. Workplace standards that Adidas' policy upholds include the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns. In practice, however, many of Adidas' suppliers have not upheld these standards. At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005. PT Kizone is another Indonesian factory where Adidas has received criticism over treatment of workers. They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January 2011. 2,686 workers who were laid off are owed $3 million in severance pay and benefits. Nike has contributed $1.5 million but Adidas has not acted. A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas. On 16 July 2012, War on Want organised activists in London to replace Adidas price tags in sports stores with 34p ones, a reference to the low hourly wage rate paid to the Indonesian workers who make Adidas goods. The campaign group Labour Behind the Label claimed that the basic pay of Indonesian Adidas workers was only £10 a week. William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he sought to justify the 34p an hour pay rate.
For years, Adidas purchased paper for its packaging from Asia Pulp & Paper, the third largest paper producer in the world, which was labeled as a "forest criminal" for destroying "precious habitat" in Indonesia's rainforest. In 2011, when Adidas cancelled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford commended Adidas for efforts made towards forest protection, for "taking rainforest conservation seriously."
Adidas executive James Gatto has been indicted in the 2017 NCAA Division I men's basketball corruption scandal.
The 2001 Adidas International was a tennis tournament played on outdoor hard courts at the NSW Tennis Centre in Sydney in Australia that was part of the International Series of the 2001 ATP Tour and of Tier II of the 2001 WTA Tour. The tournament ran from 7 through 14 January 2001.2001 Adidas International – Men's Doubles
Todd Woodbridge and Mark Woodforde were the defending champions but only Woodbridge competed that year with Jonas Björkman.
Björkman and Woodbridge lost in the final 2–6, 7–6 (7–4), 7–6 (7–5) against Daniel Nestor and Sandon Stolle.2002 Adidas International
The 2002 Adidas International was a combined men's and women's tennis tournament played on outdoor hard courts at the NSW Tennis Centre in Sydney in Australia that was part of the International Series of the 2002 ATP Tour and of Tier II of the 2002 WTA Tour. The tournament ran from 6 through 13 January 2002. Roger Federer and Martina Hingis won the singles titles.2003 Adidas International
The 2003 Adidas International was a combined men's and women's tennis tournament played on outdoor hard courts at the NSW Tennis Centre in Sydney in Australia that was part of the International Series of the 2003 ATP Tour and of Tier II of the 2003 WTA Tour. The tournament ran from 5 through 12 January 2003. Lee Hyung-taik and Kim Clijsters won the singles titles.2004 Adidas International
The 2004 Adidas International was a combine men's and women's tennis tournament played on outdoor hard courts at the NSW Tennis Centre in Sydney in Australia that was part of the International Series of the 2004 ATP Tour and of Tier II of the 2004 WTA Tour. The tournament ran from 11 through 18 January 2004. Lleyton Hewitt and Justine Henin-Hardenne won the singles titles.2019–20 Premier League
The 2019–20 Premier League will be the 28th season of the Premier League, the top English professional football league, since its establishment in 1992. Manchester City are the defending champions for the second successive year, after picking up the domestic treble the previous season.
It will be the first Premier League season to have a mid-season break in February where five of a normal round of ten games will be played on a weekend and the remaining five the following weekend. It will also be the first season to use VAR.The Premier League season marks the start of a new three year TV deal. Eight matches will be shown on television at 19:45 on Saturday nights, broadcast by Sky Sports. Amazon Prime will broadcast two full rounds of fixtures in December and which will mark the first time an entire round of live matches have been broadcast domestically.Adidas Yeezy
Adidas Yeezy is a collaboration between German sportswear brand Adidas and American rapper Kanye West. The Adidas Yeezy 750 Boost "Grey" was the first sneaker to release from this collaboration on February 23, 2015. The second shoe to release was the Adidas Yeezy Boost 350 "Turtle Dove". "Yeezy Season 1" was the first apparel collection to release from this collaboration. It was officially released on October 29th, 2015. The Adidas Yeezy 750 Boot was also part of this collection and it was released in four different colorways. The name "Boost" refers to a material used by Adidas.Africa Cup of Nations
The CAF Africa Cup of Nations, officially CAN (French: Coupe d'Afrique des Nations), also referred to as AFCON, or Total Africa Cup of Nations for sponsorship reasons, is the main international association football competition in Africa. It is sanctioned by the Confederation of African Football (CAF) and was first held in 1957. Since 1968, it has been held every two years. The title holders at the time of a FIFA Confederations Cup qualify for that competition.
In 1957 there were only three participating nations: Egypt, Sudan and Ethiopia. South Africa was originally scheduled to compete, but were disqualified due to the apartheid policies of the government then in power. Since then, the tournament has grown greatly, making it necessary to hold a qualifying tournament. The number of participants in the final tournament reached 16 in 1998 (16 teams were to compete in 1996 but Nigeria withdrew, reducing the field to 15, and the same happened with Togo's withdrawal in 2010), and until 2017, the format had been unchanged, with the sixteen teams being drawn into four groups of four teams each, with the top two teams of each group advancing to a "knock-out" stage.
On 20 July 2017, the Africa Cup of Nations was moved from January to June and expanded from 16 to 24 teams.Egypt is the most successful nation in the cup's history, winning the tournament a record of seven times (including when Egypt was known as the United Arab Republic between 1958 and 1961). Three different trophies have been awarded during the tournament's history, with Ghana and Cameroon winning the first two versions to keep after each of them won a tournament three times. The current trophy was first awarded in 2002 and with Egypt winning it indefinitely after winning their unprecedented third consecutive title in 2010.
As of 2013, the tournament was switched to being held in odd-numbered years so as not to clash with the FIFA World Cup.Ball (association football)
A football, soccer-ball, or association football ball is the ball used in the sport of association football. The name of the ball varies according to whether the sport is called "football", "soccer", or "association football". The ball's spherical shape, as well as its size, weight, and material composition, are specified by Law 2 of the Laws of the Game maintained by the International Football Association Board. Additional, more stringent, standards are specified by FIFA and subordinate governing bodies for the balls used in the competitions they sanction.
Early footballs began as animal bladders or stomachs that would easily fall apart if kicked too much. Improvements became possible in the 19th century with the introduction of rubber and discoveries of vulcanization by Charles Goodyear. The modern 32-panel ball design was developed in 1962 by Eigil Nielsen, and technological research continues today to develop footballs with improved performance. The 32-panel ball design was soon overcome by 24-panel balls as well as 42-panel balls, both of which improved performance compared to before, in 2007.A black-and-white patterned truncated icosahedron design, brought to prominence by the Adidas Telstar, has become an icon of the sport. Many different designs of balls exist, varying both in appearance and physical characteristics.FIFA World Cup awards
At the end of each FIFA World Cup final tournament, several awards are presented to the players and teams which have distinguished themselves in various aspects of the game.Generation Adidas
Generation Adidas is a joint venture between Major League Soccer and U.S. Soccer aimed at raising the level of young professional soccer talent in the United States. The program, sponsored by Adidas, offers professional-ready players in the U.S. developmental system not yet eligible for the MLS SuperDraft early entry, allowing MLS to compete with foreign professional clubs without comparable restrictions on player signing. From its establishment in 1997 to 2005, the program was sponsored by Nike and was called Project-40. Originally intended to improve the U.S. national team player pool, American national team eligibility is no longer required for program entry.
Carlos Parra was the first Project-40 player when he signed with the league and was allocated to the New York/New Jersey MetroStars in 1997. Since then, the program has included players such as Tim Howard, DaMarcus Beasley, Maurice Edu, Carlos Bocanegra, Clint Dempsey, Jozy Altidore, Ben Olsen, Sacha Kljestan, Freddy Adu, Brad Guzan, Michael Bradley, Nick Rimando and Kyle Beckerman.
Generation Adidas players do not count against the MLS senior roster and usually earn a much higher salary than the league minimum. Entering into the program automatically classifies a player as professional, and thus disqualifies them from playing college soccer. As a result, Generation Adidas players are also guaranteed scholarships to continue their college education should their professional career not pan out.
From 1998 to 2000, MLS entered a team of Project-40 players, supplemented by other MLS players who did not get much playing time, into the A-League in the USL.
In 2017, MLS introduced Canadian Generation Adidas players, part of a new initiative with the Canadian Soccer Association. Canadian Generation Adidas players count as domestic players on US based MLS teams.Generation Adidas Cup
The Generation Adidas Cup (previously known as the SUM U-17 Cup) is a competition run by Major League Soccer for all U-17 MLS academy teams. As part of the "Home Grown Initiative," the Generation Adidas Cup focused on player development while providing elite competition for those involved. From 2014 onwards international club sides have been invited to the competition to test MLS academies against foreign opposition, Stoke City of England became the first international winners of the tournament in the same year.The tournament served as a springboard into the professional game for some top prospects, such as Tristan Bowen (Los Angeles Galaxy), Andy Najar (D.C. United), Bryan Leyva (FC Dallas), Juan Agudelo (New York Red Bulls), Bill Hamid (D.C. United), Victor Ulloa (FC Dallas), and Ruben Luna (FC Dallas).Gimcheon Open ATP Challenger
The Gimcheon Open ATP Challenger (formerly known as Adidas International Gimcheon due to sponsorship reasons) is a tennis tournament held in Gimcheon, South Korea since 2014. The event is part of the ATP Challenger Tour and is played on outdoor hard courts.Grand Prix de Tennis de Toulouse
The Adidas Open de Toulouse is a defunct Grand Prix and ATP Tour affiliated tennis tournament played from 1982 to 2000. It was held at the Palais des Sports de Toulouse in Toulouse in France and was played on indoor carpet courts from 1982 to 1993 and on indoor hard courts from 1994 to 2000. Roger Federer recorded the first match win of his career in Toulouse at the 1998 event.Korean League Cup
The Korean League Cup was a South Korean professional football competition. The competition was firstly played in 1992 and was abolished after the 2012 season. The predecessor competition, the Professional Football Championship, was played in 1986.London Marathon
The London Marathon (currently known through sponsorship as the Virgin Money London Marathon) is a long-distance running event held in London, United Kingdom, part of the World Marathon Majors. The event was first run on 29 March 1981 and has been held in the spring of every year since. Since 2010, the race has been sponsored by Virgin Money.
The most recent event was the 2019 London Marathon on Sunday, 28 April 2019.Reebok
Reebok () is an English footwear and apparel company, and a subsidiary of German sporting goods giant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England. From 1958 until 1986, all Reebok apparel featured the U.K. flag. The Union Flag is featured on Reebok's "Classic" line of apparel.The company's global headquarters are located in Boston, Massachusetts, U.S., with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.
In November 2016, Reebok announced they would be moving their headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. The reasons for the move, according to the company, were to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices. The move was completed in autumn of 2018.Stella McCartney
Stella Nina McCartney OBE (born 13 September 1971) is an English fashion designer. She is a daughter of American photographer, musician, and animal rights activist Linda McCartney and former Beatle Sir Paul McCartney. Like her parents, McCartney is a firm supporter of animal rights and is particularly known for her use of vegetarian and animal-free alternatives in her work.TaylorMade
TaylorMade Golf Company is an American manufacturer of golf clubs, bags and accessories based in Carlsbad, California, United States. TaylorMade Golf was sold by Adidas to KPS Capital Partners in October 2017.
TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market. In September 2012, Outside magazine named TaylorMade one of America's "Best Places to Work".
Running shoe brands
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