Adhemar Gonzaga

Adhemar Gonzaga (26 January 1901 – 29 January 1978) was a Brazilian actor, screenwriter, film producer, and director.

Born into a wealthy family Gonzaga had a passion for cinema from an early age, and first appeared on screen in a short advertising film in 1920.[1] He worked as a journalist for the film magazine Cinearte (1926–1942) which advocated the creation of a more professional, commercial film industry in Brazil.[2] In 1928 he directed his first film, a silent. The film was a strong commercial success, and on the strength of it Gonzaga persuaded his father to financially back a film studio.[3]

After a period of study in Hollywood, Gonzaga returned to Brazil and founded Cinédia a Rio de Janeiro-based company which quickly became the leading studio in Brazil. Cinédia specialised in producing Chanchadas, musical comedies with a populist appeal which often featured leading stage and singing stars. Chanchadas produced during Gonzaga's reign included Hello, Hello Brazil! (1935), Hello, Hello, Carnival! (1936) and Samba in Berlin (1943). Many of Brazil's major stars appeared in Cinédia productions, including Carmen Miranda. The studio remained in continual operation until 1951.[3]

Adhemar Gonzaga
Ademar Gonzaga
Adhemar Gonzaga (center) with Carmen Miranda (left) and her sister, Aurora Miranda (right).
Born26 January 1901
Died29 January 1978 (aged 77)
Rio de Janeiro, Brazil
OccupationDirector, Producer, Screenwriter, Actor, Journalist
Years active1919–1970 (film)

Selected filmography





  1. ^ Shaw & Dennison p.44
  2. ^ Shaw & Dennison p.43–44
  3. ^ a b Shaw & Dennison p.45


  • Shaw, Lisa & Dennison, Stephanie. Brazilian National Cinema. Routledge, 2014.

External links

A Voz do Carnaval

A Voz do Carnaval (The Carnival Voice) is a 1933 brazilian short film documentary, directed by Adhemar Gonzaga and released by production company Cinédia. With no copies preserved, it is considered a lost film.

Barro Humano

Barro Humano is a 1929 Brazilian film directed by Adhemar Gonzaga, starring Gracia Morena, Lelita Rosa, Carlos Modesto and Eva Schnoor in the main roles. Carmen Miranda would have appeared as an extra in a scene.

Carmen Miranda filmography

This is a complete filmography of Carmen Miranda, a Portuguese-Brazilian singer, actress, and dancer.

By the mid-1930s, Carmen Miranda had become the most popular female singer in Brazil, and one of the nation’s first film stars. In her lifetime she had appeared in six Brazilian films and fourteen US productions. Sadly, the only glimpses that today’s audiences can have of her Brazilian screen performances are in the recently restored Alô, Alô, Carnaval (1936) and a tantalisingly brief clip from Banana da Terra (1939), in which she first wore on screen what would become her iconic baiana costume and extravagant turban.In 1939 she became a star on Broadway, at the invitation of US show business impresario, Lee Shubert, and just two years later was under contract with the 20th Century-Fox studios in Hollywood. Her most memorable performances are in the musical numbers of films such as Down Argentine Way (1940), Week-End in Havana (1941), That Night in Rio (1941) and The Gang's All Here (1943).

After World War II, Miranda's films at 20th Century Fox were made in black-and-white indicating her waning status at the studio. In 1946, she bought out her Fox contract for $75,000, she made the decision to pursue her acting career free of the constraints of the studios. In 1947, she starred an independent production for United Artists, Copacabana alongside Groucho Marx, with limited success.

She was the first Latin American to inscribe her name, handprints and footprints on the Walk of Fame outside Grauman's Chinese Theatre in Hollywood on 24 March 1941, and in 1944 she became the highest-paid woman in United States.On August 4, 1955, Miranda filmed a number for The Jimmy Durante Show, during which she complained of being out of breath. In the early hours of the following morning, she died of a heart attack in the dressing room of her Beverly Hills mansion, collapsing to the floor, her hand still clutching a mirror.Carmen Miranda became a Latin American icon and two of the films in which she appeared—Down Argentine Way and The Gang's All Here—have been added to the Library of Congress's National Film Registry.


Cinearte was a Brazilian magazine about cinema, which was founded in Rio de Janeiro on March 3, 1926. Its founders were Mario Behring and Adhemar Gonzaga.Cinearte was published on a weekly basis. The magazine first attempted to lay a bridge between Brazilian cinema and North American cinema. However, it later focused on national cinema. The magazine ceased publication in July 1942.


Cinédia (originally called the Cinearte studios) was a Brazilian film studio established in 15 March 1930 in Rio de Janeiro, and remained in continual operation until 1951.Between 1930 and 1945 Cinédia averaged two films a year, with a high of five in 1936.

Convém Martelar

Convém Martelar is a 1920 Brazilian silent film directed by and starring Manuel F. Araujo.

The film premiered on January 28, 1920 in Rio de Janeiro.

Eva Nil

Eva Nil (25 June 1909 – 15 August 1990), born Eva Comello, was an Egyptian-born Brazilian film actress.

Ganga Bruta

Ganga Bruta (literally translated as "Brutal Gang"; also known as Rough Diamond) is a 1933 Brazilian drama film directed by Humberto Mauro. Starring Durval Bellini and Déa Selva, it follows a man who, after killing his wife on their wedding night, moves to a city where he becomes part of a love triangle. It was produced between 1931 and 1932 for Adhemar Gonzaga at his studio Cinédia.

On its initial release, the film was highly criticized and its poor viewing figures resulted in financial losses for the distribution company, but later critics and film directors expressed praise for it. Cinema Novo's Glauber Rocha considered it to be one the best Brazilian films of all time, a title that would be recognized by the Brazilian Film Critics Association in 2015.

Hello, Hello, Carnival!

Alô, Alô, Carnaval is a 1936 Brazilian musical comedy directed and produced by Adhemar Gonzaga and Wallace Downey, and released by the Cinédia production company.

Hello, Hello, Carnival was the first Brazilian film to utilize playback in its musical production numbers. Limiting this process to only a few choice scenes, direct live audio can still be heard in the background.The film premiered on January 20, 1936, at the Cinema Alhambra in Rio de Janeiro, and on February 3, 1936, in São Paulo.

Originally called "O Grande Cassino", the film's inception came from the need to present singers from Brazil's golden age of radio to a larger mass audience. Set in a pre-television age, the plot focuses on a low-income population which had little, if any, access to entertainment at the nation's Casinos.

The film has been restored several times. In 1952, a print was given to the Cooperativa Cinematográfica Brasileira, where it was remounted, removing several scenes. Another restoration was made in 1974, reversing these deletions. In 1986, scenes with comedian Jorge Murad were found in the film library of the Museu de Arte Moderna do Rio de Janeiro. By the end of 2000, a serious quality restoration project began with substantial financial support. The team concluded its work in March 2002. The film was rereleased in São Paulo, in June 2002.

Hello, Hello Brazil!

Hello, Hello Brazil! (Portuguese: Allô, Allô, Brasil!) is a 1935 Brazilian musical film directed by Wallace Downey and Adhemar Gonzaga, starring Carmen Miranda. The screenplay was written by Alberto Ribeiro and João de Barro.

Humberto Mauro

Humberto Duarte Mauro (30 April 1897 – 5 October 1983) was a Brazilian film director. His best known work is Ganga Bruta. He is often considered the greatest director of early Brazilian cinema.

List of Brazilian films of the 1920s

An incomplete list of films produced in Brazil in the 1920s. For an alphabetical list of films currently on Wikipedia see Category:Brazilian films

Onde Estás Felicidade?

Onde Estás Felicidade? is a 1939 Brazilian film produced by Adhemar Gonzaga and directed by Mesquitinha. The film is based on the 1933 novel of the same name by Luis Iglesias.

Pureza (Lins do Rego novel)

Pureza is a 1937 Portuguese-language novel by the Brazilian writer José Lins do Rego. The novel has been translated into English and published twice as Pureza - A Novel of Brazil translated Lucie Marion 1947, and again Pureza 1968

The novel was immediately successful in Brazil and almost immediately was made into a film, Pureza (1940). The film was produced by Adhemar Gonzaga, and directed by the Portuguese director Chianca de Garcia.

Samba da Vida

Samba da Vida is a 1937 Brazilian film produced by Adhemar Gonzaga and directed by Luiz de Barros. The film is based on the play Frederico Segundo, by Eurico Silva.

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