ASOS.com

ASOS plc (/ˈeɪsɒs/ AY-soss)[1] is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults.[2] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to over 200 countries from fulfilment centres in the UK, US and Europe.[2]

Despite deprecating its original meaning (AsSeenOnScreen[3]), ASOS is still written as an uppercase acronym; the exception to the rule is the new logo designed by Ben Lewin in 2008, where it is stylistically shown all in lower case.

ASOS' headquarters are in Camden Town, at Greater London House. As of 2013, their main fulfilment centre is in Barnsley, South Yorkshire, where they employ 3,000 workers.[4][5] The customer care department is based in Leavesden, near Watford, in southwest Hertfordshire.[6]

ASOS plc
Public
Traded asLSEASC
Industry
FoundedJune 3, 2000
HeadquartersLondon, England, UK
Key people
Products
  • Clothes
  • Shoes
  • Accessories
  • Beauty
RevenueIncrease £2.4 billion (2018)article
Number of employees
4386 (2018) statistics
SubsidiariesASOS.com Limited
Websiteasos.com
asosplc.com

History

2000–2004: Founding and listing

ASOS was established on 3 June 2000, by Nick Robertson[4] and Quentin Griffiths. In 2001, ASOS was admitted to the Alternative Investment Market (AIM) on the London Stock Exchange.[7] In 2003, ASOS shareholders agreed to change the names of AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS plc and ASOS.com Limited. In 2004, the company reported a maiden profit, with sales almost doubling in its first half.[8] In 2004, ASOS introduced their own label for women clothing.[8]

2005–2012: Development

In 2005, the Buncefield Fuel Depot explosion led to the closure of the business for six weeks and £5m of stock was lost.[9] In 2008, ASOS debuted kidswear on its site, however the branded market subsequently suffered declines at the expense of fast-growing own-label kidswear offers. In 2010, ASOS announced it would no longer offer kidswear, to concentrate on its core young adult fashion market.[10]

In the final quarter of 2010, ASOS launched three international online shops in France, Germany and the US. In September 2011, they launched three more sites in Australia, Italy and Spain.[11] In 2012, ASOS opened its first international office in Sydney, Australia, followed by an office in New York.[12] Later on, the company launched its first drama-game show series, called #DIGIDATING, starring AJ Odudu. It was billed as an Internet dating show with backstage drama.[13]

2013–present: Global expansion

In 2013, ASOSs opened its first office outside the South East, in Birmingham.[14] Later in 2013, ASOS recalled belts contaminated with radioactive cobalt-60,[15] ASOS Russia and China were launched in the same.[4] In 2014, a fire in their Barnsley warehouse caused them to stop taking orders for almost three days.[16][17] In 2015, ASOS has over 4,000 employees and is the UK's largest independent online and fashion beauty retailer.[18] During the 2014 Formula One season, ASOS was a sponsor of the McLaren Formula One team.[19][20]

In September 2016, an investigative report from Buzzfeed News alleged poor working conditions at ASOS' warehouse. However, company spokespersons contended that the isolated complaints reported in the Buzzfeed article were not reflective of the general working conditions there.[21]

In 2017, workers continued to report that they often worked without regular breaks.[22] Furthermore, issues have been brought to light in regards to worker exploitation and minimum wage conditions.[23]

Digital Marketing

In November 2009, ASOS claimed a ratio of one Twitter follower to eight Facebook fans to 100 active e-mail subscribers. Their 2008 report pointed out that nearly 10% of sales could be directly attributed to email marketing.[24]

In 2017 ASOS launched a campaign intended to take full advantage of the 'Instagram Stories' feature, encouraging users to upload videos of purchased ASOS products. 3 million people interacted with the video in the UK.[25] ASOS uses the #AsSeenOnMe hashtag and any use of the hashtag adds the photos to an ASOS online database.[26]

As of March 2018 A mobile app which has been downloaded 10 million times allows users to upload images of clothing they like and the app will then suggest matching or similar items that the company stock. ASOS claims that in the UK 58% of purchases happen on mobile devices.[27]

References

  1. ^ Wang, Connie; Marinelli, Gina (19 March 2012). "29 Of Fashion's Biggest Mysteries, Solved!". Refinery29. Archived from the original on 7 April 2012. Retrieved 7 April 2012.
  2. ^ a b "About ASOS". ASOS.com. Retrieved 1 November 2015.
  3. ^ "From AsSeenOnScreen the world's number one fashion destination for 20-somethings". ASOS.com. Archived from the original on 29 May 2015. Retrieved 29 May 2015.
  4. ^ a b c Young, Vicki M. (30 October 2013). "WWD CEO Summit: Asos.com's Nick Robertson Looks to the Future". WWD. Retrieved 1 November 2013.
  5. ^ ASOS sees significant growth Archived 29 May 2016 at the Wayback Machine OneHydra
  6. ^ "ASOS office building fit for 'Millennial' generation wins office awards". Watford Observer. Retrieved 3 July 2018.
  7. ^ Richard Fletcher (2014-06-06). "Darling of the dotcoms was a born survivor". The Times. thetimes.co.uk/. Retrieved 2014-07-01.
  8. ^ a b "The timeline of ASOS.com - Telegraph". fashion.telegraph.co.uk. Retrieved 2018-03-22.
  9. ^ Card, Jon. "Growing Business Success Stories – ASOS". Growingbusiness.co.uk. Archived from the original on 27 December 2010. Retrieved 2014-02-23.
  10. ^ https://lilyheritage.co.uk/blog/What_happened_to_ASOS_kids/
  11. ^ "ASOS profits jump 41pc on international expansion". The Daily Telegraph. London. 2 June 2011.
  12. ^ Kollewe, Julia (5 June 2014). "Asos timeline: from tiny startup to dressing Michelle Obama". The Guardian – via www.theguardian.com.
  13. ^ "Archived copy". Archived from the original on 1 March 2016. Retrieved 11 February 2016.CS1 maint: Archived copy as title (link)
  14. ^ Enda Mullen (2013-04-01). "Fashion chain ASOS opens up in Birmingham". Birminghampost.co.uk. Retrieved 2014-02-23.
  15. ^ Simon Neville (2013-05-27). "Asos pulls belts in radioactive scare". The Guardian. Retrieved 2014-06-03.
  16. ^ Scott Campbell (2014-06-21). "ASOS fashion warehouse "badly damaged" in fire". The Telegraph. Retrieved 2014-06-21.
  17. ^ "ASOS status monitoring". Retrieved 2014-07-03.
  18. ^ "ASOS". Business of Fashion. Archived from the original on 21 August 2015. Retrieved 21 August 2015.
  19. ^ "ASOS join McLaren sponsors for Australian GP". autoracesponser.co.uk. Archived from the original on 7 October 2014. Retrieved 1 October 2014.
  20. ^ "The History of ASOS". thefactshop.com. 2016-09-29. Retrieved 19 March 2018.
  21. ^ Spary, Sara; Silver, Laura (2016-09-16). "The Real Cost of Asos's Fast Fashion". buzzfeed.com. Retrieved 2016-09-30.
  22. ^ Butler, Sarah (2017-04-04). "Asos chief says warehouse conditions are 'great' despite complaints". The Guardian. Retrieved 18 September 2018.
  23. ^ Stevens, Ben (2017-08-21). "Asos and New Look bosses warn of "ticking timebomb" in UK factories". Retrieved 18 September 2018.
  24. ^ Chaffey, Dave (2010). "Applying organisational capability models to assess the maturity of digital-marketing governance". Journal of Marketing Management. 26:3-4 (3–4): 187–196. doi:10.1080/02672571003612192.
  25. ^ "Great Work: ASOS on Instagram Stories". Creative Review. 18 December 2017.
  26. ^ Hobbs, Thomas (20 March 2017). "Asos on why digital must be a balance between mass reach and targeting". Marketing Week.
  27. ^ Milnes, Hilary (14 August 2017). "How Asos gets 58 percent of customers to buy on mobile". digiday.com.

External links

Media related to ASOS.com at Wikimedia Commons

ASOS

ASOS or Asos may refer to:

Asos, a village in Greece

ASOS.com, a UK online fashion store

Association Sportive Oussou Saka, a Beninese football team

Automated Surface Observing System, a type of weather station

Aaron Philip

Aaron Philip is an Antiguan-American model signed to Elite Model Management. She has notably received success from exposure on Twitter and Instagram as a Black, transgender, and disabled model, and has modeled for Paper Magazine and ASOS.com. She was born with cerebral palsy.

Adi Ulmansky

Adi Ulmansky (Hebrew: עדי אולמנסקי‎) is a rapper and music producer originally from Jerusalem, Israel.

Anders Holch Povlsen

Anders Holch Povlsen (born 1972) is a Danish billionaire who is the CEO and sole owner of the international clothes retailer chain Bestseller (which includes Vero Moda, Jack&Jones, etc), a company founded by his parents, the biggest shareholder in the British internet clothes retailer Asos.com, and second biggest shareholder in German internet clothes retailer Zalando. He is the second-largest individual private landowner in the UK and Scotland’s largest private landowners.

In 2018, Povlsen was the richest Dane according to Forbes.

Bestseller (company)

Bestseller A/S is a privately held family-owned clothing company based in Denmark. The company was founded in 1975 and has 11 brands.

Brian McBride (director)

Brian James McBride is the chairman of ASOS.com, the online fashion retailer, and chairman of Wiggle Ltd, the online cycling and tri-sports business. He is the former managing director of the Slough-based Amazon.co.uk in the UK.

He was born in Glasgow in 1955 and educated at Our Lady of Lourdes Secondary School in Cardonald and at the University of Glasgow where he graduated Master of Arts in Economic History and Politics. During his time at university he was president of Glasgow University Union. He joined Xerox in 1977 and subsequently worked for IBM, Dell, and, from 2003 to 2005, T-Mobile where he was managing director. He was also a non-executive director of the Scottish football club, Celtic F.C. from 2006 to 2010.

He is Senior Non-Executive Director at AO.com PLC, senior adviser to Scottish Equity Partners, a member of the UK Government’s Digital Advisory Board (established in April 2012 to help steer the digital delivery of government services to citizens in the UK) and he is a member of the Court of the University of Glasgow. He has served as a Non-Executive Director of the BBC and Computacenter PLC, and served on the Advisory Board of Huawei UK. In 2016 McBride was named as a Senior Adviser to Lazard's Financial Advisory business, with a focus on the technology sector.

Carreras Cigarette Factory

The Carreras Cigarette Factory is a large art deco building in Camden, London in the United Kingdom. It is noted as a striking example of early 20th Century Egyptian Revival architecture. The building was erected in 1926-28 by the Carreras Tobacco Company owned by the Russian-Jewish inventor and philanthropist Bernhard Baron on the communal garden area of Mornington Crescent, to a design by architects M.E and O.H Collins and A.G Porri. It is 550 feet (168 metres) long, and is mainly white,

The building's distinctive Egyptian-style ornamentation originally included a solar disc to the Sun-god Ra, two gigantic effigies of black cats flanking the entrance and colourful painted details. When the factory was converted into offices in 1961 the Egyptian detailing was lost, but it was restored during a renovation in the late 1990s and replicas of the cats were placed outside the entrance.

Christopher North (businessman)

Christopher Corson North (born October 1970) is an American businessman, CEO of the online retailer Shutterfly.

Custard Factory

The Custard Factory is an independent shopping destination and creative and digital business workspace location in Deritend Birmingham, England (grid reference SP078864).

Located on the site of what was the Bird's Custard factory in Deritend, now home to a thriving working community of creative & digital businesses, independent shops and cafes and bars. They include hundreds of small and medium-sized businesses and some larger ones such as ASOS.com. The project was set up by Bennie Gray in 1992 and substantially expanded by his son Lucan Gray, who owned and ran the project until June 2017.

Gia Johnson

Gia Johnson-Singh (born 18 June 1985 in London, England) is a British fashion model best known for appearances in Vogue and is the face of Tia Maria. She was named Vogue's "Best Hot Stepper on the Ramp" Award as well as making their influential Power List. In 2011, Femina named her one of India's 50 Most Beautiful People.

Jade McSorley

Jade McSorley (born 16 February 1988) is a British female model, most notable for placing third on the fifth series of Britain's Next Top Model.

Jamie Gunns

Jamie Elizabeth Gunns (30 November 1985 in Lambeth, London, England) is a British fashion model. Early in her career, Gunns was an editorial model whose clients included the like of Roberto Cavalli and Chanel. Currently, Gunns has become popular on the internet due to her appearance in online retailers such as ASOS.com, Bon Prix, Nasty Gal, Nordstrom, Nelly, and Littlewoods.

List of magazines by circulation

The following list of the magazines in the world by circulation is based upon the number of copies distributed, on average, for each issue.

List of women's magazines

This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women.

See also history of women's magazines.

Mary Turner (businesswoman)

Mary Turner (born April 1958) is a business executive who has been CEO of Koovs since October 2015.Born in Malaysia, she graduated from the University of Birmingham with a BSc in Management in 1982 and subsequently completed an MBA at the University of Warwick. She was formerly the CEO of AlertMe, Tiscali UK, and LineOne. She served as a Non-Executive Director of ASOS.com from September 2009 to December 2013.

Nick Robertson

Nick Robertson may refer to:

Nick Robertson (footballer) (born 1995), Australian rules footballer

Nick Robertson (businessman) (born 1967), British businessman, co-founder of ASOS.com

Nick Robertson (businessman)

Nicholas John Robertson (born November 1967) is a British businessman, the co-founder of ASOS.com, an online fashion and beauty retailer, and its CEO from 2000 to 2015.

Robertson, along with his brother Nigel Robertson the founder of FreePages, was educated at Canford School, Dorset.

In 2016, as part of the divorce settlement with his ex-wife Janice, Robertson was ordered by a high court judge to pay her £70 million, about a third of his £220m net worth.

ProGet

ProGet is a Package management system, designed by the Inedo software company. It allows users to host and manage personal or enterprise-wide packages, applications, and components.

It was originally designed as a private NuGet (the package manager for the Microsoft development platform) manager and symbol and source server.

Beginning in 2015, ProGet has expanded support, added enterprise grade features, and is targeted to fit into a DevOps methodology.

Enterprises utilize ProGet to “package applications and components” with the aim of ensuring software is built only once, and deployed consistently across environments. Gartner lists ProGet as a tool aligned to the “Preprod” section of a DevOps toolchain being used to “hold/stage the software ready for release”. ProGet currently supports a growing list of package managers, including Nuget, Chocolatey, Bower, npm, Maven, PowerShell, RubyGems, and Visual Studio Extensions (.vsix).

ProGet also supports Docker containers, Jenkins build artifacts (through a plugin) and vulnerability scanning.

It is possible to monitor feeds from the ProGet interface; these features are also available to be managed from a number of the clients with which it interfaces.

Waheed Alli, Baron Alli

Waheed Alli, Baron Alli (born 16 November 1964) is a media entrepreneur and politician. He is the co-creator of the television series Survivor and has held executive positions at several television production companies including the Endemol Shine Group, Carlton Television Productions (now ITV Studios), Planet 24, and Chorion.He is currently the Chief Executive of Silvergate Media, Chairman of Koovs Plc and a director at Olga Productions. He is a member of the House of Lords in the United Kingdom, sitting as a life peer for the Labour Party, and is described as one of only a few openly gay Muslim politicians in the world.

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.