7TWO

7TWO is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 1 November 2009.[3] The channel broadcasts a variety of programs, targeting a 25-and-over audience, with most programs originating from Australia, New Zealand, United Kingdom, and the United States.[4]

7TWO
SevenTwo
Launched1 November 2009
NetworkSeven Network
Owned bySeven West Media
Picture format576i (SDTV) 16:9
Audience share3.7% nationally (2018 ratings year, [1])
SloganCan Do
CountryAustralia
LanguageEnglish
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Darwin, Tasmania, Regional VIC, Northern NSW, Southern NSW, ACT
Sister channel(s)Seven
7HD
7mate
7flix
7food network
Racing.com
Website7plus.com.au/
Availability
Terrestrial
ATN Sydney (DVB-T)1314 @ 6 (177.5 MHz)[2]
HSV Melbourne (DVB-T)1330 @ 6 (177.5 MHz)
BTQ Brisbane/Gold Coast (DVB-T)1346 @ 6 (177.5 MHz)
SAS Adelaide (DVB-T)1362 @ 6 (177.5 MHz)
TVW Perth/Mandurah (DVB-T)1378 @ 6 (177.5 MHz)
Freeview Seven owned (virtual)72/62
Freeview Prime7/GWN7/SCTV (virtual)62
Freeview WIN Griffith NSW/Eastern SA (virtual)66
Satellite
Foxtel (virtual)137
VAST (virtual)72 or 62
Cable
Foxtel/Optus (virtual)137
Streaming media
7plus

History

The channel was officially announced by the Seven Network on its breakfast program, Sunrise, at 7:45 am AEDT 23 October 2009. Earlier, speculation suggested that Seven would launch its secondary channel around November 2009, with possible names including 7PLUS, PLUS7, Channel Mate and 7TWO. Seven's then-programming chief Tim Worner stated after the reveal that some of the potential names were red herrings to keep details of the channel a secret.[5] PLUS7 and Channel Mate (as 7mate) were later used for Seven's internet TV catch-up service and Seven's second digital multi-channel, respectively.

The channel launched with the airing of a promotional video called "It's Time", featuring Seven Network personalities and clips of shows and movies intended to be broadcast on the channel, followed by normal programming. This video was also launched on the multi-channel's website and received cross-promotion on the primary Seven channel. The Seven Network continues its policy of cross-promoting each channel's content across all three channels to this day. Seven presenters Tom Williams and Johanna Griggs initially served as the "face" of the channel and were seen presenting 7TWO's Friday and Sunday night lifestyle line-ups in early 2011.

The channel did not launch on the same day to many regional areas. 7TWO was launched for Southern Cross Television viewers in Tasmania and Darwin on 1 December 2009,[6] and for Prime Television viewers in Regional Victoria, Northern & Southern NSW and the ACT on 23 December 2009 from 9 am. From launch, Prime broadcast the channel as '7TWO on Prime'.[7]

In January 2011, regional broadcaster Prime Television changed the name of its primary channel to 'Prime7', to reflect its strong relationship with its metropolitan partner, Seven. This led to Prime's transmission of 7TWO being rebranded as simply 7TWO, like the metropolitan counterpart.

Programming

From launch, premiere seasons of previous Seven shows including Lost, Ugly Betty, Heroes and 24 were broadcast, along with a mix of other new and classic programming along with movies sourced from Disney.[8]

Prime-time programs used to screen under themed nightly blocks such as 'Action Time' and 'Movie Time', however these disappeared as the focus of the channel changed in 2010. The revised channel included 'Best of British' content such as thrice-weekly British murder/mystery (Heartbeat and Jonathan Creek), British comedy (Are You Being Served? and Keeping Up Appearances), and British lifestyle (Escape to the Country and Bargain Hunt). The launch of male-skewing sister channel 7mate in September 2010 led to a number of programs moving across from Seven's already existing channels, including 7TWO, to the new channel. 7TWO's target audience was also refined to people 55-plus. Programs that made the move from 7TWO included Air Crash Investigations, Scrubs, NWA: On Fire, Whacked Out Sports, Lost, Last Comic Standing, That '70s Show, AFL Game Day, Gary Unmarried, Club Reps, Fifth Gear, Monster Garage, and The Sopranos.

The weekday daytime schedule has seen numerous changes since launch as channel executives tried to find the right mix with viewers. At launch, 'Kid's Time' broadcast a block of children's programs each morning such as Count Duckula, and Digimon Data Squad, soap operas aired in the early afternoon and 'Kitchen Time' featured in the late afternoons with Essence of Emeril and The Martha Stewart Show among the programs broadcast. In 2010, soap operas including Shortland Street, Coronation Street and, briefly, Emmerdale and Hollyoaks joined classic Australian soap Sons and Daughters and early years of Home and Away into its mid-morning schedule along with early episodes of quiz show Deal Or No Deal. In early afternoon, a mix of repeated fare such as Mistresses, Murphy Brown, Doctor Finlay, and movies from the Sony Pictures library are shown. Occasionally, shows which first aired the previous night on the main Seven channel are encored on 7TWO during the day. While initially, dramas such as Grey's Anatomy were encored, more recently this has remained true only for Seven's local reality shows such as The X Factor and My Kitchen Rules. An early morning weekly omnibus of the previous week's new episodes of Home and Away airs on Sundays.

In 2012, the Seven Network introduced new weekday morning blocks of children's programming to air both 7TWO and 7mate. Branded as Total Girl, the 7TWO block featured female-skewing Disney series such as Hannah Montana, Wizards of Waverly Place, Sonny with a Chance and Good Luck Charlie, while the 7mate block aired male-skewing programs branded as K-Zone.[9] Saturday Disney aired on 7TWO from 2012 to 2016, for two hours of its weekly episode.[10] From 2013 onwards, local Australian children's programs from the Seven Network were moved to air weekdays on 7TWO. These titles included game shows such as Match It,[11] cartoon series such as The Deep, The Wild Adventures of Blinky Bill and Beat Bugs,[12][13][14] and programs for preschoolers including Pipsqueaks.[15]

A library of classic films are broadcast on 7TWO, sourced from Sony Pictures, Universal Pictures, Rank Arena and RKO Radio Pictures.

By the end of Summer 2010/11, 7TWO had proven itself to become the most watched multi-channel in the country dominating primetime slots with a total 6.4% audience share via the network across the 5 major cities and winning 9 weeks over 9Go!'s two weeks (one joint with 7TWO) which is largely attributed to the channel's increased broadcast of British-originated content across the week. In 2011, following 9Go!'s ratings share success (for digital channels) in 2010, 7TWO has stolen their crown as the number one multi-channel and the number one most-watched multichannel of the decade and century in Australia.

Current programming

Children's

Preschool

Documentary

Drama

Game shows

Lifestyle

Lottery

  • Monday Lotto
  • Oz Lotto Tuesday
  • Wednesday Lotto
  • Powerball Thursday
  • Saturday Lotto

News

Reality

Religious

Sport

Former programming

Adult animation

Children's

Preschool

Comedy

Documentary

Drama

Lifestyle

Game shows

Light entertainment

Reality

Religious

  • Leading the Way

Soap opera

Sport

Others

News

From launch until early 2013, 7TWO re-aired all daytime and prime-time national Seven News updates, no more than two commercial breaks after their original broadcast on the main Seven channel. These were all produced in Seven's Sydney news studio and hosted by either newsreader Chris Bath or Mark Ferguson.

On 5 August 2013, a national news bulletin began airing on 7TWO, titled Seven News at 7, airing at 7:00 pm Monday to Friday. It was presented by Melissa Doyle, with David Brown on weather.[16] Many months after the Nine Network's rival 7 pm bulletin on GEM had ended, 7TWO aired their last Seven News At 7 bulletin on 2 May 2014.

Sport

7TWO televised live coverage of tennis tournament Wimbledon for the first time in 2011, first going to air at 8:30 pm AEST on 7TWO whilst the primary channel continued normal programming before switching over to Seven at around 10.30 pm. This practice has continued each year since.[17][18][19]

From January 2012, 7TWO has started broadcasting smaller tennis tournaments from Seven's Summer of Tennis, including the Brisbane International, Sydney International and AAMI Classic. This has allowed Seven's main channel to continue with normal programming. From 2015, 7TWO started providing secondary coverage of the Australian Open for the first week.

Further sports coverage on 7TWO includes Horse Racing and Davis Cup tennis. 7TWO is also used to continue Seven's coverage of sport when the main Seven channel breaks for its nightly news bulletin such as with the Australian Open tennis.

In 2010, 7TWO broadcast classic AFL and Australian Open tennis matches from the Seven archives between midnight and dawn.

In August 2016, 7TWO broadcast the 2016 Summer Olympic Games and 2016 Summer Paralympics from Rio de Janeiro in September.

Availability

7TWO is available in standard definition digital in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. As well as this, Southern Cross Television rebroadcast the service through TNT Tasmania[20] and TND Darwin.[21] Regional affiliate Prime7 (Regional NSW/ACT and VIC) also broadcasts 7TWO, launching on 23 December 2009.[22] WIN Television Griffith launched 7Two on 5 June 2012, the day of the analogue switch off. Southern Cross Television (Regional SA, Central) began broadcasting in January 2012 and GWN7 (Regional WA) soon followed.

References

  1. ^ https://tvtonight.com.au/2018/12/2018-ratings-multichannel-top-20.html
  2. ^ http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf
  3. ^ Jackson, Sally (23 October 2009). "Stock Quotes". The Australian.
  4. ^ http://au.tv.yahoo.com/seven-two/schedule/article/-/article/6373086/
  5. ^ http://www.tvtonight.com.au/2009/10/7two-tvs-best-kept-secret.html
  6. ^ http://www.tvtonight.com.au/2009/12/7two-for-tassie-darwin-one-for-mildura.html
  7. ^ http://www.tvtonight.com.au/2009/12/7two-to-launch-on-prime.html
  8. ^ http://www.tvtonight.com.au/2009/10/7two-to-launch-november-1st.html
  9. ^ Knox, David (23 February 2012). "New Kids line-up coming to 7TWO and 7mate". TV Tonight. Retrieved 13 June 2017.
  10. ^ Knox, David (23 March 2012). "Saturday Disney moving to 7TWO". TV Tonight. Retrieved 13 June 2017.
  11. ^ Knox, David (25 May 2012). "Airdate: Match It". TV Tonight. Retrieved 13 June 2017.
  12. ^ Knox, David (11 November 2015). "Airdate: The Deep". TV Tonight. Retrieved 13 June 2017.
  13. ^ Knox, David (29 November 2016). "Airdate: The Wild Adventures of Blinky Bill". TV Tonight. Retrieved 13 June 2017.
  14. ^ Knox, David (12 July 2016). "Airdate: Beat Bugs". TV Tonight. Retrieved 13 June 2017.
  15. ^ Knox, David (8 August 2013). "Pipsqueaks set to play for Seven". TV Tonight. Retrieved 13 June 2017.
  16. ^ Seven launches 7TWO News bulletin tonight, TV Tonight, 5 August 2013
  17. ^ Wimbledon 2012: guide, TV Tonight, 19 June 2012
  18. ^ Wimbledon 2013: guide, TV Tonight, 13 June 2013
  19. ^ Airdate: Wimbledon 2014, TV Tonight, 6 June 2014
  20. ^ "Tassie and OZTAM ready for 7TWO". The Spy Report. 26 October 2009. Retrieved 4 November 2009.
  21. ^ "7TWO to roll out to Darwin". The Spy Report. 30 October 2009. Retrieved 4 November 2009.
  22. ^ "7Two on Prime to launch on Wednesday". The Spy Report. 21 December 2009. Retrieved 8 February 2010.

External links

2010 in Australian television

This is a list of Australian television events and premieres which occurred, or are scheduled to occur, in 2010. The year 2010 will be the 55th year of continuous operation of television in Australia.

2011 in Australian television

This is a list of Australian television events and premieres which occurred in 2011. This year will be the 56th year of continuous operation of television in Australia.

2012 in Australian television

This is a list of Australian television events and premieres which occurred, or are scheduled to occur, in 2012, the 57th year of continuous operation of television in Australia.

7mate

7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7TWO. As of December 2018, it is the number one multichannel free-to-air digital channel in AustraliaDue to the rebroadcast of 7HD on 10 May 2016, 7mate was reduced to a standard definition broadcast in Melbourne and Adelaide. Sydney, Brisbane and Perth instead received a HD simulcast of 7mate until December 2016, with breakaway programming used from that point to broadcast AFL matches in HD while keeping 7HD as the primary channel simulcast.

7plus

7plus is a video on demand, catch-up TV service run by the Seven Network. The service became available on 27 November 2017. 7plus also offers online live streaming of Channel Seven, 7TWO, 7mate, 7flix, 7food network and Racing.com.

7plus is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV and PlayStation 4.

Awesome Magical Tales

Awesome Magical Tales (also known as Teenage Fairytale Dropouts in the first season) is an animated series created by Adolfo Martinez Vara and José C. Garcia de Letona. Inspired by the characters from the 2003 Mexican animated film, Magos y Gigantes, the series was created and produced by Ánima Estudios and co-produced with SLR Productions, Home Plate Entertainment, and Telegael. It made its debut on Seven Network in Australia on 31 December 2012. In Mexico, the show premiered on digital and streaming platforms, dubbed as Generación Fairytale.The show later premiered in the United States on the Hub Network on 31 May 2014. It subsequently was dropped and did not air its full run due to the October 2014 conversion of the network to Discovery Family.Ánima Estudios has launched an official YouTube channel for the Spanish-language version of the show on 7 May 2015, with an English-language version being launched a week later on 14 May 2015.The show has been recently acquired by Bejuba! Entertainment for new distribution rights and was renamed Awesome Magical Tales. The show has also been renewed for a second season by Australia's ABC Me after successful ratings during its domestic broadcast.

Beat Bugs

Beat Bugs is a British-Australian-Canadian animated children's television series, created by Josh Wakely, and produced for Netflix by Grace: A Storytelling Company and Thunderbird Entertainment. The series is centered around five young anthropomorphised insects who live in an overgrown suburban backyard and learn life lessons while having adventures. Wakely acquired worldwide rights from Sony/ATV Music Publishing to a catalogue of music by the Beatles to feature in the series. The program features versions of songs by the popular rock group, performed by contemporary recording artists and interwoven into the narrative.

Beat Bugs was produced in association with Beyond Entertainment, Atomic Cartoons and the Seven Network, an investor of the program. The series was first made available worldwide on Netflix on August 3, 2016 after premiering in Australia exclusively on 7TWO on July 25, 2016.

The program received an AWGIE Award in animation for an episode script in 2016, an AACTA Award for Best Children's Television Series and a Daytime Emmy Award in 2017. The second season premiered in November 2016 on Netflix and 7TWO, and was followed by a 48-minute special in November 2017. Additional episodes entered pre-production in 2018. A staged production featuring the characters and themes of the show, Beat Bugs: A Musical Adventure, began playing in theaters in the U.S. in October 2018.

Bottersnikes and Gumbles (TV series)

Bottersnikes and Gumbles is a British-Australian-American animated television series which first aired on 7TWO in Australia and CBBC in the United Kingdom. The cast includes Jason Callender, Richard Grieve, Jeff Rawle, Kathryn Drysdale and Miriam Margolyes. It was released on Netflix in North America on 19 August 2016 but was re-dubbed with American accents.

In Your Dreams (TV series)

In Your Dreams (also known as Sommer Deines Lebens) is an Australian children's drama television series which first screened on the Seven Network's digital channel 7TWO from 22 November 2013 to 27 December 2013. A second season, also known as "In Your Dreams 2", screened from 15 June 2014. The series is a Southern Star Entertainment Production for NDR Germany and the Seven Network Australia.

List of programs broadcast by Seven Network

The following list of programs are currently broadcast by the Seven Network / 7HD, 7TWO, 7mate, 7flix and RACING.COM as well as regional affiliates, including Prime7, GWN7 and Channel Seven Regional as well as catch-up services 7plus. Some affiliate stations have alternate schedules and may air programs at different times.

Match It

Match It is an Australian children's game show airing on the Seven Network on 4 June 2012, later on 7TWO in 2013, presented by Jack Yabsley. Two teams of primary school students compete on touchscreen 'pods', matching pairs of clues such as flags, photos, faces, and words. The fastest team, with the best memory wins.

Each half hour episode sees four different rounds – Four In Your Face. Tag Team. Sound Round. Flash-Match and the nail-biting Mega-Match – with the successful team up for the chance to play for the title of weekly winner. The series’ top eight teams will then battle it out in finals week for the chance to become ‘Match It’ champions and win a prize for their school.

The studio game-show sees teams of Year Six school-kids using touch-screen technology and smartphone-style icons to match up multiple-choice answers to an array of questions – from pets to pop culture, sport, space and beyond.

Pipsqueaks

Pipsqueaks is an Australian pre-school puppet series airing on Seven's digital channel 7TWO. Directed by Ian Munro, it premiered on 30 October 2013.

Saturday Disney

Saturday Disney is a long running Australian children's television program which aired on the Seven Network in Australia for over 26 years, with the first episode going to air on 27 January 1990. The show was a television block which aired on Saturday mornings, consisting mainly of Disney television series dispersed between hosted content. The original presenters were Jeniene Mapp, James Sherry and Sofie Formica, and the final presenters were Nathan Morgan, Candice Dixon and Teigan Nash. Many hosts have gone on to achieve successful careers in Australian television.Saturday Disney was originally filmed at BTQ-7 from 1990 until 1999 when it moved to Seven's Sydney station, ATN-7.

On 5 September 2009, the show celebrated its 1,000th episode.Saturday Disney aired its final episode on 24 September 2016.

Seven Sport

Seven Sport is the brand and production department under which all sporting events on the Seven Network are broadcast. It broadcasts some of Australia's most prominent sporting events, such as Cricket, AFL and the Olympics.

Tashi (TV series)

Tashi is an Australian animated television series based on a series of Tashi books by Anna Fienberg and Barbara Fienberg. It first screened on 7TWO in 2015 and was repeated on the ABC.

The Deep (2015 TV series)

The Deep is an Australian/Canadian co-produced animated television series based on the comic book created by Tom Taylor and James Brouwer and published by Gestalt Comics. The series was optioned by Technicolor and produced by A Stark Production and the Canadian animation studio Nerd Corps Entertainment, a subsidiary of DHX Media. Commissed by ABC, it premiered on 7TWO on December 1, 2015 and began broadcasting in Canada the following month on Family Chrgd. Netflix acquired the U.S. SVOD rights to The Deep, and it began streaming in America on June 1, 2016 It also aired on Ici Radio-Canada Télé in Canada, and Universal Kids in the US.

It is set to be broadcast on CBBC (UK), RTS Deux (Switzerland), La Trois (Belgium), Ketnet (Belgium), NRK (Norway), DR (Denmark), SVT (Sweden) and YLE (Finland), Okto (Singapore) and Super RTL (Germany).On February 8, 2018, DHX Media announced that the series has been renewed for a third season.

The Travel Bug

The Travel Bug is an Australian made television series under the travel-documentary category. Production of series one commenced in 2009 and there

are 6 series completed. The program is broadcast on 7TWO in Australia and distributed internationally by Off The Fence. The Travel Bug airs in many regions on various broadcasters, including Netflix, National Geographic and Al Jazeera. The host of the program is Morgan Burrett.

Toybox (TV series)

Toybox is an Australian children's television series first screened on the Seven Network on 14 October 2010, and since re-aired on 7TWO numerous times and currently airing re-runs as of September 2018. The series is created by Beyond, produced and directed by Ian Munro, with 245 half-hour episodes for pre-school children.

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