7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007[1] featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. The channel is available to high definition digital television viewers in metropolitan areas through a number of owned-and-operated stations. On 25 September 2010, 7HD was replaced by the new channel 7mate.

7HD returned as a high definition simulcast on channel 70 on 10 May 2016. Initially, the Melbourne and Adelaide markets received 7HD as a HD simulcast of Seven's primary channel while the Sydney, Brisbane and Perth markets received 7HD as a HD simulcast of 7mate; this was to allow Australian Football League (AFL) matches to be broadcast in HD in those markets.[2][3] Sydney, Brisbane and Perth temporarily received 7HD as a simulcast of the primary channel for the duration of the 2016 Summer Olympics, before the change was made permanent during and after the 2017 Australian Open tennis.[4] Breakaway programming will be used to show further AFL matches in HD.[5]

7HD 2016 Logo
Launched15 October 2007 – 25 September 2010
10 December 2007 – 4 October 2009 (breakaway)
10 May 2016 (revival)
NetworkSeven Network
Owned bySeven West Media
Picture format1080i (HDTV) 16:9
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD
Replaced7 HD Digital (part-time simulcast)
Sister channel(s)Seven
7food network
Freeview Seven owned (virtual)70/6/60/61
Foxtel (virtual)207



In 2004, after the 2001 introduction of digital terrestrial television in Australia, the Seven Network began a part-time high definition simulcast on digital channel 70 under the name 7 HD Digital. This simulcast showcased native high definition content alongside standard definition services on Seven. During the times that native high definition content was unavailable for simulcasting, a promo loop that showcased extracts from a variety of Seven's programs was broadcast.[6]

Breakaway era

7HD was officially announced on 15 September 2007, with Seven West Media announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007.[7] However, 7HD became the first free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with 25th Hour being the first program broadcast at 10:30 pm.[1]

The channel replaced Seven's existing high definition service 7 HD Digital, a part-time simulcast of its standard definition and analogue services. Due to an amendment of the Broadcasting Services Act 1992 in 2006 – the Broadcasting Legislation Amendment (Digital television) Act 2006 – television networks were permitted to launch digital multichannels, provided that they are broadcast exclusively in high definition.[8] The channel expanded its broadcast schedule on 10 December 2007 to include daytime programming which had previously been a full simulcast of the main channel. 7HD breakaway programming ceased transmission on Sunday 4 October 2009 in preparation for the launch of 7TWO a few weeks later on 1 November. 7HD then returned to being a full high definition simulcast of Seven, before finally being replaced by 7mate on 25 September 2010.

2016 revival

On 10 May 2016, 7HD returned as a high definition simulcast on channel 70. However, Melbourne and Adelaide were the only cities that received 7HD as a simulcast of Seven's primary channel on that date; Sydney, Brisbane and Perth received 7HD as a simulcast of 7mate. This is so that upcoming AFL matches can be shown in HD in all markets.[2][3]

In order to allow the 2016 Summer Olympics to be broadcast in high definition in all capital cities, 7HD was temporarily changed to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth on 5 August 2016. However, it was reverted to a 7mate simulcast in those markets on 22 August 2016, following the conclusion of the Olympics.[9]

On 16 December 2016, 7HD switched from simulcasting 7mate to simulcasting Seven's primary channel in Sydney, Brisbane and Perth to allow the 2017 Australian Open tennis to be simulcast in high definition in all metropolitan markets.[4] This change was not reverted and 7HD remained a simulcast of Seven in all capital cities. However, in order to broadcast AFL matches featured on 7mate in HD, Seven will use breakaway programming to show AFL matches in HD while keeping 7HD as a simulcast of Seven.[5]


During its time of breakaway broadcasting, 7HD broadcast a range of programming, with exclusive transmissions on weekday and weekend afternoons as well as late on weeknights, and for some time there was breakaway programming in prime-time on Saturdays and Sundays. Up to seven hours of exclusive programming was broadcast daily.

Weekday afternoon programming included repeats of locally produced lifestyle programming, such as The Great Outdoors, New Idea TV, as well as movies and Disney cartoons such as Kim Possible, American Dragon: Jake Long, and My Friends Tigger and Pooh. In the late evenings a mixture of exclusive series, movies and encore screenings of series were broadcast. Late-night series broadcast included This is Your Laugh, Lost, Scrubs, That '70s Show, The Grid, Urban Legends, Final 24, Dateline NBC, 5ive Days to Midnight, A Country Practice, and classic episodes of Deal or No Deal as well as late movies and encores of other series shown on Channel Seven.

The only two series exclusively made for 7HD were The NightCap and This is Your Laugh. The NightCap was broadcast exclusively on 7HD on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break of 2008.


Original channel

In its former inception, 7HD was available Seven's owned-and-operated stations, ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. Regional affiliate Prime Television also carried their own HD simulcast, Prime HD, on its owned-and-operated stations, AMV Victoria, NEN Northern New South Wales and CBN Southern New South Wales/Australian Capital Territory. Southern Cross Television's Seven-affiliated stations carried their own HD simulcast, Southern Cross HD, on TNT Tasmania and TND Darwin.

Southern Cross' other stations GTS/BKN Spencer Gulf/Broken Hill and QQQ Eastern & Central Australia, as well as Golden West Network (owned by Prime) did not carry a HD simulcast.

Revival channel

Upon its revival on 10 May 2016, 7HD returned to 1080i high definition, but was broadcast in MPEG-4 format as opposed to the standard MPEG-2 format. Seven-owned stations and affiliates downgrade 7mate from HD to standard definition upon the launch of their respective main channel's HD simulcast.

7HD initially launched as a simulcast of Seven's primary channel in Melbourne and Adelaide only, with Sydney, Brisbane and Perth receiving a HD simulcast of 7mate.[2][3] 7HD later became a simulcast of Seven's primary channel in Sydney, Brisbane and Perth with breakaway programming used to broadcast 7mate's AFL matches in HD.[5] The Seven-owned STQ Queensland transmitters did not carry 7HD in any form until 26 November 2018, when it is available in MPEG-2 format.

Southern Cross announced in March 2017 that its Seven affiliated station TNT Tasmania would have a high definition simulcast, Southern Cross HD, launched in time for the first match of the 2017 AFL season later that month.[10] Although it began on 22 March of the same year, it only began broadcasting Channel 7 programming in native high definition from 19 June 2018.

Prime7 later launched its own high definition simulcast on its owned-and-operated stations in Northern NSW, Southern NSW/ACT, regional Victoria and Mildura on 15 January.

Logo history

Seven HD logo 2007

15 October 2007 – 25 September 2010

7HD 2016 Logo

10 May 2016 – present (for HD primary channel simulcast)

7mate HD logo

Logo used from 10 May 2016 – 16 December 2016 for HD 7mate simulcast. This logo is now used for broadcasting AFL Matches in Brisbane, Sydney & Perth on 7HD.


  1. ^ a b "Seven's new multi-channellling is on-air" (PDF). Seven Media Group. 16 October 2007. Archived from the original (PDF) on 2 December 2007. Retrieved 16 October 2007.
  2. ^ a b c Long, Trevor (10 May 2016). "7HD is coming - it's official, your TV is updating as you read this". EFTM. Retrieved 10 May 2016.
  3. ^ a b c Thompson, Matt (10 May 2016). "Seven to finally broadcast footy in high definition". Australian Football League. Retrieved 10 May 2016.
  4. ^ a b "Seven switches to High Definition nationally for Australian Open Tennis". DeciderTV.
  5. ^ a b c "Everyone happy with MKR-AFL battle outcome". Australian Football League. 20 April 2017. Retrieved 21 April 2017.
  6. ^ millionsofmyles (7 January 2012). "Original 7digital HD Demonstration 720i (2004)" – via YouTube.
  7. ^ "Seven, Ten to offer HD-TV". The Australian. 15 September 2007. Archived from the original on 18 October 2007. Retrieved 13 January 2016.
  8. ^ "High definition broadcasting requirement". Australian Communications and Media Authority. 13 June 2007. Archived from the original on 21 February 2008. Retrieved 17 September 2007.
  9. ^ Knox, David (30 July 2016). "Seven to switch Olympics to HD". TV Tonight. Retrieved 30 July 2016.
  10. ^ Southern Cross News Tasmania (14 March 2017). YouTube: Southern across announces HD launch for Tasmania (Television news bulletin). Hobart: WAtv Presentation.

External links

7food network

7food network is an Australian free-to-air television channel owned by the Seven Network which launched on December 1, 2018. The channel marks the start of Seven's new deal with Discovery, Inc., immediately after the end of SBS's previous deal with Discovery which saw the creation of SBS Food (formerly Food Network) in 2015. The channel features shows about food and cooking from around the world.


7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7TWO. As of December 2018, it is the number one multichannel free-to-air digital channel in AustraliaDue to the rebroadcast of 7HD on 10 May 2016, 7mate was reduced to a standard definition broadcast in Melbourne and Adelaide. Sydney, Brisbane and Perth instead received a HD simulcast of 7mate until December 2016, with breakaway programming used from that point to broadcast AFL matches in HD while keeping 7HD as the primary channel simulcast.


7plus is a video on demand, catch-up TV service run by the Seven Network. The service became available on 27 November 2017. 7plus also offers online live streaming of Channel Seven, 7TWO, 7mate, 7flix, 7food network and Racing.com.

7plus is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV and PlayStation 4.

Community Newspaper Group

The Community Newspaper Group is a community newspaper business in Perth, Western Australia.

It publishes seventeen community newspapers within the metropolitan region of Perth.

The range includes Yanchep and Two Rocks in the city's north to Mandurah in the south. Editions include the regional areas Northam, Toodyay and York.

The Group's papers are:

Canning Times

Comment News

Guardian Express

Fremantle/Cockburn Gazette

Eastern Reporter

Ellenbrook/Swan Valley Advocate

Hills/Avon Valley Gazette

Joondalup Times

Joondalup Weekender

Mandurah Coastal Times

Melville Times

Midland/Kalamunda Reporter

North Coast Times

North Coast Weekender

Residential South

Residential West

Southern Gazette

Stirling Times

Wanneroo Times

Wanneroo Weekender

Western Suburbs Weekly

Weekend Courier

Kwinana CourierThe Group is owned by News Ltd (50.1 per cent) and WA Newspapers (49.9 per cent).

High-definition television in Australia

High-definition television in Australia is available via cable, IPTV, satellite and terrestrial television. The first high-definition broadcasts began in 2001 and since then the number of channels available to view has grown to a maximum of 27 that can be viewed on pay-TV service, Foxtel.


InStyle is a monthly women’s fashion magazine founded in 1994. It is published in the US by Meredith Corporation and by Pacific Magazines in Australia.

Kalgoorlie Miner

The Kalgoorlie Miner (known commonly as The Miner) is a daily newspaper circulating in the City of Kalgoorlie-Boulder and the Goldfields-Esperance region.

It is published Monday to Saturday by Hocking & Co. Pty Ltd in Kalgoorlie and printed by Colourpress Pty Ltd in East Victoria Park. The West Australian and The Kalgoorlie Miner are the only two newspapers in Western Australia produced daily. It is also part of the West Regional network.

Kobo Arc

The Kobo Arc, a 7" tablet originally ran on Android Ice Cream Sandwich 4.0.4 and running on Android Jellybean 4.1, is manufactured by Kobo Inc. It was released in November 2012. The tablet has access to Google Play applications.

The 2013 refresh of the Kobo Arc HD includes 7-inch and 10-inch versions. All use Android Jelly Bean 4.2.2. The Arc 10HD has 2560×1600 resolution, Tegra 4 quad-core processor 1.8 GHz, 1.3 MP front camera, two speakers, 2 GB of RAM, 16 GB of storage, Bluetooth 4.0 and Miracast. The Arc 7HD has 1920×1200 resolution, Tegra 3 at 1.7 GHz, a 1.3 MP front camera, 1 GiB of RAM, and either 16 or 32 GiB of storage. The Arc 7 is a 7-inch tablet with a 1024×600 resolution.

List of programs broadcast by Seven Network

The following list of programs are currently broadcast by the Seven Network / 7HD, 7TWO, 7mate, 7flix and RACING.COM as well as regional affiliates, including Prime7, GWN7 and Channel Seven Regional as well as catch-up services 7plus. Some affiliate stations have alternate schedules and may air programs at different times.

New Idea

New Idea is a long-running Australian weekly magazine published by Pacific Magazines and aimed at women.


Racing.com (stylised as RACING.COM) is an Australian free-to-air standard definition digital television channel, owned and operated by the Seven Network and Racing Victoria. The channel broadcasts live Victorian and South Australian horse racing, news, racing statistics and information, race replays, event calendars and other related media.

The service officially launched on 29 August 2015, after a blackout of Victorian horse races by Sky Racing, and is available to viewers in metropolitan areas, as well as regional areas via Prime7, GWN7 and Southern Cross Television, and nationally via Foxtel.

Seven Network

The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia. Channel Seven head office is based in Sydney.

Since 2007, the Seven Network has been the highest rated television network and primary channel in Australia. The Seven Network is the broadcaster of popular franchises and programs, including the AFL, the Cricket, the Olympics, Sunrise, My Kitchen Rules, The Chase Australia, Australia's Got Talent, House Rules, Home and Away, Better Homes & Gardens and Seven News.

In 2011 the Seven Network won all 40 out of 40 weeks of the ratings season for total viewers. Seven is the first to achieve this since the introduction of the OzTAM ratings system in 2001. As of 2014, it is the second largest network in the country in terms of population reach.

Seven West Media

Seven West Media Limited is an ASX-listed media company and is Australia's largest diversified media business, formed by the acquisition by West Australian Newspapers Holdings Limited (WAN) of the Seven Media Group. It has a leading presence in broadcast television, radio, newspaper publishing, magazine publishing and online. Seven Group Holdings Ltd (SGH), a company controlled by Australian Capital Equity, is Seven West Media's largest shareholder with 33.2% of Seven West Media shares and $250m Seven West Media convertible preference shares (CPS).

Seven West Media owns the Seven Network, Australia's largest commercial television network (by audience and advertising market share) and Pacific Magazines, publisher of leading lifestyle brands including Marie Claire, Better Homes and Gardens and New Idea. It also owns The West Australian and Kalgoorlie Miner (the two daily newspapers in Western Australia) and The Sunday Times (that state's sole Sunday paper), acquired in 2016, and 21 Western Australian regional newspapers, including Community Newspaper Group in a joint venture with News Corp Australia, and nine regional radio licences.

Seven West Media is also creating a significant presence in online and new communications technologies, such as through its 50% interest in Yahoo!7, with global and local content across online, mobile and IPTV.

On 21 February 2011, Seven Media Group announced its intention to merge with West Australian Newspapers Holdings Limited (WAN). WAN purchased Seven Media Group from Seven Group Holdings and partner Kohlberg Kravis Roberts, and announced the new company would be known as "Seven West Media". On 11 April 2011, the acquisition was approved by WAN shareholders. On 21 May 2013, Kohlberg Kravis Roberts sold its remaining 12% stake in Seven West Media.

The Grapes, Eccles

The Grapes is a Grade II listed public house at 439 Liverpool Rd, Peel Green, Eccles, Salford M30 7HD.It is on the Campaign for Real Ale's National Inventory of Historic Pub Interiors.It was built in 1903 by Mr Newton of the architects Hartley, Hacking & Co.

The NightCap

The NightCap was an Australian television talk show broadcast on 7HD. It was the first Australian television program to be produced exclusively for a HDTV multichannel. The show began broadcasting on the 12 February 2008 and screened every Tuesday and Thursday night at 10.30pm. It was cancelled after the Easter 2008 television non-ratings period. According to producer Adam Boland, he NightCap was a late night panel show that would cover news in an 'unconventional' way.

This is Your Laugh

This is Your Laugh was an Australian television talk show broadcast by 7HD. It was the second Australian television program to be produced exclusively for a HDTV multichannel, the first being The NightCap. The show began broadcasting on 30 November 2008 on Sunday evenings at 8.30pm, where it aired for nine episodes. It returned on 8.30 Saturday 14 February where another two episodes aired, after which it was moved to a late night timeslot on Tuesday's where the last five episodes of the series aired.

Who (magazine)

Who is a celebrity news and entertainment weekly magazine published in Australia by Pacific Magazines. It was launched in February 1992 as a sister magazine to the United States weekly People, with a name change facilitated because of an existing Australian lad's mag of the same name.Between March 2012 and March 2013, Who had a circulation of 121,708 copies and a readership of 473,000.

Pacific Magazines
West Australian
See also
Public broadcasters
Major metropolitan
commercial networks
Regional/remote affiliate
commercial networks
Community broadcasters
licensed channels
Television platforms

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