The 1964 United Kingdom general election was held on 15 October 1964, five years after the previous election, and thirteen years after the Conservative Party, first led by Winston Churchill, had entered power. It resulted in the Conservatives, now led by its fourth leader, Sir Alec Douglas-Home, narrowly losing the election to the Labour Party, led by Harold Wilson, with Labour having an overall majority of four seats. It resulted in Labour ending its thirteen years in opposition and led to Wilson to become, at the time, the youngest Prime Minister in more than 150 years (a distinction later taken by John Major in 1990, Tony Blair in 1997 and David Cameron in 2010).
Both major parties had changed leadership in 1963; after the sudden death of Hugh Gaitskell early in the year, Labour chose Harold Wilson (who was then thought of as being on the party's centre-left), while Sir Alec Douglas-Home (then the Earl of Home) had taken over as Conservative leader and Prime Minister in the autumn after Harold Macmillan announced his resignation. Douglas-Home shortly afterwards disclaimed his title under the Peerage Act 1963 in order to lead the party from the Commons.
Macmillan had led the Conservative government since January 1957. Despite initial popularity and a resounding election victory in 1959, he had become increasingly unpopular in the early-1960s, and while it was for a while thought likely that the Conservatives would win the scheduled 1964 general election, albeit with a reduced majority, the emergence of the Profumo affair in March 1963 and Macmillan's handling of the matter all but destroyed the credibility of his government. While he survived a vote of no confidence in June 1963, polling indicated that the Conservatives would lose the next election heavily if Macmillan remained in power, which, along with health issues, caused Macmillan to announce his resignation in the autumn of 1963.
Douglas-Home faced a difficult task in rebuilding the party's popularity with just a year elapsing between taking office and having to face a general election. Wilson had begun to try to tie the Labour Party to the growing confidence of Britain in the 1960s, asserting that the "white heat of revolution" would sweep away "restrictive practices ... on both sides of industry". The Liberal Party enjoyed a resurgence after a virtual wipeout in the 1950s, and doubled its share of the vote, primarily at the expense of the Conservatives. Although Labour did not increase its vote share significantly, the fall in support for the Conservatives led to Wilson securing an overall majority of four seats. This proved to be unworkable, and Wilson called a snap election in 1966.
The pre-election campaign was prolonged, as Douglas-Home delayed calling a general election to give himself as much time as possible to improve the prospects of his party. The election campaign formally began on 15 September 1964 when Douglas-Home saw the Queen and asked for a dissolution of Parliament. The campaign was dominated by some of the more voluble characters of the political scene at the time. While George Brown, deputy leader of the Labour Party, toured the country making energetic speeches (and the occasional gaffe), Quintin Hogg was a leading spokesman for the Conservatives. The image of Hogg lashing out at a Wilson poster with his walking stick was one of the most striking of the campaign. Many party speakers, especially at televised rallies, had to deal with hecklers; in particular Douglas-Home was treated very roughly at a meeting in Birmingham.
The election resulted in a very slim majority of four seats for the Labour Party, so they were in government for the first time since 1951. Labour achieved a swing of just over 3%, although its vote rose by only 0.2%. The main shift was the swing from the Conservatives to the Liberals of 5.7%. The Liberals won nearly twice as many votes as in 1959, partly because they had 150 more candidates. Wilson became Prime Minister, replacing Douglas-Home. The four-seat majority was not sustainable for a full Parliament, and Wilson called another general election in 1966. In particular the small majority meant the government could not implement its policy of nationalising the steel industry, due to the opposition of two of its backbenchers, Woodrow Wyatt and Desmond Donnelly.
This was the only election in Britain's recent history when all seats were won by the three main parties: no minor parties, independents or splinter groups won any seats. It was also the last election in which one party, namely the Conservative Party, contested every single seat. The Conservatives had previously held off on contesting certain Liberal-held seats as per local-level agreements to avoid vote-splitting, but ended that policy at this election. The resultant splitting of votes actually helped grant Labour a majority, by throwing two formerly Liberal-held seats in northern England to Labour; however, the outcome of the election would not have been meaningfully altered had the Liberals retained the seats, as Labour would still have had as many seats as the other two parties combined, and Liberal leader Jo Grimond was not inclined to prop up a minority Conservative government.
Both BBC and ITV provided televised coverage of the results and provided commentary. The BBC coverage is infrequently rebroadcast on the BBC Parliament channel—it was last broadcast on 12 November 2014.
These declarations were covered live by the BBC where the returning officer was heard to say "duly elected".
The 1964 United Kingdom general election in Northern Ireland was held on 8 October with 12 MPs elected in single-seat constituencies using first-past-the-post as part of the wider general election in the United Kingdom.
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