Lilly Singh (born 26 September 1988) is a Canadian YouTube personality, vlogger, comedian, writer and actress. She is better known by her YouTube username IISuperwomanII. Since beginning her channel in October 2010, her videos have received over 1.9 billion views, and her channel has accumulated over 11 million subscribers. In 2016, she was ranked 3rd on the Forbes list of the world's highest paid YouTube stars (behind Roman Atwood and PewDiePie), earning a reported $7.5 million in 2016. Singh has featured in the annual YouTube Rewind every year since 2014. She ranked 1st on 2017 Forbes Top Influencers List in entertainment category.
Singh has received an MTV Fandom Award, three Streamy Awards, two Teen Choice Awards and a People's Choice Award to date in her career. In 2016, Singh released a red lipstick, in conjunction with Smashbox, called "BAWSE", and released her first feature film, titled A Trip to Unicorn Island. She reached 11 million YouTube subscribers in January 2017, and her channel is currently in the top 100 most subscribed on YouTube. In March 2017, she also released her first book, How to be a Bawse: A Guide to Conquering Life. As of 2017, she has over 6.6 million followers on Instagram.
Singh was born and raised in Scarborough, Toronto. Her parents, Malwinder and Sukhwinder Singh, are originally from Punjab, India, and she was raised as Sikh. She has an elder sister named Tina. As a child, Singh has said she was a tomboy. She attended Mary Shadd Public School during her elementary years and in 2006, she graduated from Lester B. Pearson Collegiate Institute. In 2010, she graduated from York University with a Bachelor of Arts degree in psychology. Singh developed a strong connection with her Punjabi heritage during visits to India. She struggled with depression, and began making YouTube videos as a way of dealing with her feelings. As a young adult, she lived with her parents in Markham, Ontario, and, in December 2015, she moved to Los Angeles, where she currently resides, to further her career.
In October 2010, Singh started a YouTube channel under the pseudonym "IISuperwomanII". She has explained that the name Superwoman was prompted by a childhood idea that she had an invisible "S" on her chest, making her believe she can do anything. Punjabi culture is frequently portrayed in her videos, which also contain satirical takes on everyday life and people's favorite complaints. Her most popular video is How Girls Get Ready and her most popular series features her fictional parents, Paramjeet and Manjeet, both played by Singh herself, reacting to trending and controversial videos. She also documents meeting celebrities.
Singh also includes an "Ask Superwoman Live" segment on her main channel on the 14th day of every month. During this 1 hour+ live segment, she has her fans ask her questions through social media platforms. In July 2016, Singh announced the YouTube channel of Dwayne Johnson, her childhood idol, and collaborated with him for a video. During the same month, she launched a talk-show series titled #GirlLove, in which Singh interviews celebrities and inspirational personalities to diminish hatred in the female population. On 25 September 2016 (the night before her birthday), Singh received her diamond play button although she did not hit the 10 million subscribers milestone at that time. One month later, on 25 October 2016, she reached the 10 million subscribers milestone.
She is known as a Feminist Youtuber and as of April 2017, she now has 11 million subscribers who follow her and 1.9 billion views on her main YouTube channel (IISuperwomanII).
In December 2011, Singh created a second channel called SuperwomanVlogs, where she chronicles her daily activities and includes behind the scenes footage from her videos. She used it as a second channel to upload videos until August 2014, when she began uploading daily vlogs. Singh has been uploading daily vlogs ever since. As of June 2017[update], "SuperwomanVlogs" has over 2+ million subscribers and 235+ million views.
In August 2013, Singh featured alongside Jassi Sidhu in his Punjabi song Hipshaker. Singh rapped in the song Mauj Ki Malharein, which played in the Bollywood drama Gulaab Gang in August 2014. In July of the same year, she released a song titled #LEH in a collaboration with her friend, author and rapper Kanwer Singh, who is known by the pseudonym "Humble The Poet". She recorded and released another music video in February 2015 titled The Clean Up Anthem in collaboration with Canadian artist Sickick. In April 2015, Singh released a song about her hometown Toronto in collaboration with Humble the Poet titled #IVIVI (roman numerals for 416, Toronto's area code). On 8 August 2016, Singh released a visual music piece on YouTube, titled "Voices". The piece includes five songs portraying the "voices in her head". The piece has a genre of Pop/Modern Hip Hop. The songs included are a mix showing signs of boasting, fear of loneliness, lust, goofiness, and positive views promoting global peace.
Singh appeared as a background dancer in the movies Speedy Singhs and Thank You in 2011. In 2014, Singh appeared in a small role in the 2014 Indo-Canadian production Dr. Cabbie. In 2016, she voiced miniature unicorns named Bubbles and Misty in the animated film Ice Age: Collision Course and played a cameo role in the movie Bad Moms. She made an appearance in the Disney Channel series Bizaardvark as herself. She also had several of her own web series with I Love Makeup channel on YouTube, including Giving Back Glam, The Tube's Hautest, and Lana Steele: Makeup Spy.
In March 2015, Singh began a world tour called "A Trip to Unicorn Island", adapting her YouTube content and including singing, dancing, music performances, comedy, and her parent characters. Her tour covered India, Australia, Hong Kong, Singapore, UK, Dubai, Canada, Trinidad and Tobago, and the United States. Singh's vlog channel shows the planning of the tour, including dietary changes and rehearsing with her team. She documented the tour in her first feature movie, A Trip to Unicorn Island, which also describes how YouTube fame is affecting her life. The movie was released on 10 February 2016 on YouTube Red. She describes the film as being very "raw and genuine". She decided to partner with YouTube because of her and her fan's loyalty to the platform. The documentary references her happy place and her travels around 31 cities and was one of the first movies to be featured on the YouTube Red platform. The $9.99-per-month service includes ad-free and offline YouTube content, helping her fans to tap into her more personal life. She premiered her film at the Chinese Theater in Los Angeles where guests from the entire YouTube community attended such as Colleen Ballinger, Alyson Stoner, Bethany Mota, Joey Graceffa and many more.
Singh also released her own app named "Unicorn Island". This app was created to engage with her fans more by setting up meet and greets, with posts about her life and exclusive information for her viewers. In May 2016, Lilly introduced her new lipstick in collaboration with Smashbox Cosmetics named BAWSE. Singh appeared on The Tonight Show Starring Jimmy Fallon on 22 January 2016, where she was challenged to play a game of Fast Family Feud. She also made appearances on The Daily Show with Trevor Noah on 4 February, and The Today Show on 5 February 2016. On 22 July 2016, during her second appearance on The Tonight Show Starring Jimmy Fallon, she announced her first book. Titled How To Be a Bawse: A Guide to Conquering Life, the guide book was released on 28 March 2017. On 6 March 2017, she released her tour dates for her worldwide book tour. Her tour covered India, New Zealand, Australia, Hong Kong, Malaysia, Singapore, UK, Dubai, Canada, Trinidad and Tobago, and the United States. This tour consisted of a book signing as well as a show in most places.
In 2014, her channel ranked at #39 on New Media Rockstars Top 100 Channels. The same year, she was nominated for a Shorty Award and a Streamy Award. In September 2015, People included Singh on their annual "Ones to Watch" list. She received her first MTV Fandom Award and, was nominated for two Teen Choice Awards, and won her first Streamy Award later that year. In October, she ranked 8th on Forbes' list of World's Top-Earning YouTube Stars of 2015. She was also featured in Fast Company Magazine as the 100 Most Creative People in Business. Variety magazine recognized her as one of their 10 Comics to Watch for 2016, and she was honored at the Just For Laughs Film Festival in Montreal. In July, she won two Teen Choice Awards from her three nominations. In January she won a People's Choice Award for Favorite YouTube Star.
In 2016 Singh partnered with MEtoWe to promote the product GirlLove Rafiki Bracelet. The purchasing of these bracelets gives funds to girls in Kenya in order to give them an education. Singh's first goal was to sell 5,000 bracelets. Once Singh passed that goal she made a new goal of 10,000 bracelets and she surpassed that goal by selling over 14,000 bracelets. As of January 2017, over 32,000 bracelets have been sold.
Singh made her debut as a writer on 28 March 2017 when she released her book How To be a Bawse: A Guide to Conquering Life. The day before, she started her book tour in New York City. Her book was ranked #1 on The New York Times Bestsellers list. She explained the meaning of the word "bawse" on The Tonight Show With Jimmy Fallon.
|Year||Film / Show||Role||Notes|
|2014||Gulaab Gang||Herself||Playback singer and in song "Mauj Ki Malharein"|
|2014||Dr. Cabbie||Inspired by her real life character|
|2015||A Trip to Unicorn Island||Documentary|
|2016||Ice Age: Collision Course||Bubbles/Misty||Voice Role|
|2016||Life in Pieces||Amanda||Episode "Window Vanity Dress Grace"|
|2017||Bizaardvark||Herself||Special Guest, Episode "Paige's Birthday Is Gonna Be Great"|
|2014||Shorty Awards||YouTube Star||Nominated|||
|Streamy Awards||Best Original Soundtrack (for #LEH; shared with Humble The Poet)||Nominated|
|2015||MTV Fandom Awards||Social Superstar of the Year||Won|||
|Teen Choice Awards||Choice Web Star: Comedy||Nominated|||
|Streamy Awards||First Person||Won|||
|2016||Teen Choice Awards||Choice Web Star: Comedy||Won|||
|Choice Web Star: Female|
|Streamy Awards||Feature (A Trip to Unicorn Island)||Won|||
|Entertainer of the Year||Nominated|
|Social Good Campaign (Girl Love Challenge)||Won|
|2017||People's Choice Awards||Favorite YouTube Star||Won|||
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