Lilly Singh

Last updated on 22 June 2017

Lilly Singh (born 26 September 1988) is a Canadian YouTube personality, vlogger, comedian, writer and actress. She is better known by her YouTube username IISuperwomanII. Since beginning her channel in October 2010, her videos have received over 1.9 billion views, and her channel has accumulated over 11 million subscribers.[3][4] In 2016, she was ranked 3rd on the Forbes list of the world's highest paid YouTube stars (behind Roman Atwood and PewDiePie), earning a reported $7.5 million in 2016.[5] Singh has featured in the annual YouTube Rewind every year since 2014.[6][7] She ranked 1st on 2017 Forbes Top Influencers List in entertainment category.[8]

Singh has received an MTV Fandom Award, three Streamy Awards, two Teen Choice Awards and a People's Choice Award to date in her career. In 2016, Singh released a red lipstick, in conjunction with Smashbox, called "BAWSE", and released her first feature film, titled A Trip to Unicorn Island. She reached 11 million YouTube subscribers in January 2017, and her channel is currently in the top 100 most subscribed on YouTube. In March 2017, she also released her first book, How to be a Bawse: A Guide to Conquering Life.[9] As of 2017, she has over 6.6 million followers on Instagram.

Lilly Singh by Gage Skidmore.jpg
Lilly Singh by Gage Skidmore.jpg

Early life

Singh was born and raised in Scarborough, Toronto. Her parents, Malwinder and Sukhwinder Singh,[10] are originally from Punjab, India, and she was raised as Sikh. She has an elder sister named Tina.[11] As a child, Singh has said she was a tomboy.[12] She attended Mary Shadd Public School during her elementary years and in 2006, she graduated from Lester B. Pearson Collegiate Institute.[13] In 2010, she graduated from York University with a Bachelor of Arts degree in psychology. Singh developed a strong connection with her Punjabi heritage during visits to India.[14] She struggled with depression, and began making YouTube videos as a way of dealing with her feelings.[15] As a young adult, she lived with her parents in Markham, Ontario, and, in December 2015, she moved to Los Angeles, where she currently resides, to further her career.[16]

Career

YouTube

In October 2010, Singh started a YouTube channel under the pseudonym "IISuperwomanII". She has explained that the name Superwoman was prompted by a childhood idea that she had an invisible "S" on her chest, making her believe she can do anything. Punjabi culture is frequently portrayed in her videos, which also contain satirical takes on everyday life and people's favorite complaints.[17] Her most popular video is How Girls Get Ready and her most popular series features her fictional parents, Paramjeet and Manjeet, both played by Singh herself, reacting to trending and controversial videos.[17][18][19] She also documents meeting celebrities.

Singh also includes an "Ask Superwoman Live" segment on her main channel on the 14th day of every month. During this 1 hour+ live segment, she has her fans ask her questions through social media platforms. In July 2016, Singh announced the YouTube channel of Dwayne Johnson, her childhood idol, and collaborated with him for a video. During the same month, she launched a talk-show series titled #GirlLove, in which Singh interviews celebrities and inspirational personalities to diminish hatred in the female population. On 25 September 2016 (the night before her birthday), Singh received her diamond play button although she did not hit the 10 million subscribers milestone at that time. One month later, on 25 October 2016, she reached the 10  million subscribers milestone.

She is known as a Feminist Youtuber and as of April 2017, she now has 11 million subscribers who follow her and 1.9 billion views on her main YouTube channel (IISuperwomanII).[20]

Vlog Channel

In December 2011, Singh created a second channel called SuperwomanVlogs, where she chronicles her daily activities and includes behind the scenes footage from her videos. She used it as a second channel to upload videos until August 2014, when she began uploading daily vlogs. Singh has been uploading daily vlogs ever since. As of June 2017, "SuperwomanVlogs" has over 2+ million subscribers and 235+ million views.

Music

In August 2013, Singh featured alongside Jassi Sidhu in his Punjabi song Hipshaker. Singh rapped in the song Mauj Ki Malharein, which played in the Bollywood drama Gulaab Gang in August 2014.[21] In July of the same year, she released a song titled #LEH in a collaboration with her friend, author and rapper Kanwer Singh, who is known by the pseudonym "Humble The Poet".[22] She recorded and released another music video in February 2015 titled The Clean Up Anthem in collaboration with Canadian artist Sickick.[23] In April 2015, Singh released a song about her hometown Toronto in collaboration with Humble the Poet titled #IVIVI (roman numerals for 416, Toronto's area code).[24] On 8 August 2016, Singh released a visual music piece on YouTube, titled "Voices". The piece includes five songs portraying the "voices in her head". The piece has a genre of Pop/Modern Hip Hop. The songs included are a mix showing signs of boasting, fear of loneliness, lust, goofiness, and positive views promoting global peace.

Acting

Singh appeared as a background dancer in the movies Speedy Singhs and Thank You in 2011.[25] In 2014, Singh appeared in a small role in the 2014 Indo-Canadian production Dr. Cabbie. In 2016, she voiced miniature unicorns named Bubbles and Misty in the animated film Ice Age: Collision Course and played a cameo role in the movie Bad Moms. She made an appearance in the Disney Channel series Bizaardvark as herself. She also had several of her own web series with I Love Makeup channel on YouTube, including Giving Back Glam, The Tube's Hautest, and Lana Steele: Makeup Spy.

Live performances

Lilly Singh.JPG
Lilly Singh (IISuperwomanII) performs at the Warfield in San Francisco during her world tour, "A Trip To Unicorn Island".

In March 2015, Singh began a world tour called "A Trip to Unicorn Island", adapting her YouTube content and including singing, dancing, music performances, comedy, and her parent characters.[26] Her tour covered India, Australia, Hong Kong, Singapore, UK, Dubai, Canada, Trinidad and Tobago, and the United States. Singh's vlog channel shows the planning of the tour, including dietary changes and rehearsing with her team. She documented the tour in her first feature movie, A Trip to Unicorn Island, which also describes how YouTube fame is affecting her life. The movie was released on 10 February 2016 on YouTube Red.[27] She describes the film as being very "raw and genuine".[28] She decided to partner with YouTube because of her and her fan's loyalty to the platform. The documentary references her happy place and her travels around 31 cities and was one of the first movies to be featured on the YouTube Red platform. The $9.99-per-month service includes ad-free and offline YouTube content, helping her fans to tap into her more personal life.[29] She premiered her film at the Chinese Theater in Los Angeles where guests from the entire YouTube community attended such as Colleen Ballinger, Alyson Stoner, Bethany Mota, Joey Graceffa and many more.[30]

Singh also released her own app named "Unicorn Island".[31] This app was created to engage with her fans more by setting up meet and greets, with posts about her life and exclusive information for her viewers.[32] In May 2016, Lilly introduced her new lipstick in collaboration with Smashbox Cosmetics named BAWSE.[33][34] Singh appeared on The Tonight Show Starring Jimmy Fallon on 22 January 2016, where she was challenged to play a game of Fast Family Feud.[35][36] She also made appearances on The Daily Show with Trevor Noah on 4 February,[37] and The Today Show on 5 February 2016. On 22 July 2016, during her second appearance on The Tonight Show Starring Jimmy Fallon, she announced her first book. Titled How To Be a Bawse: A Guide to Conquering Life, the guide book was released on 28 March 2017.[38] On 6 March 2017, she released her tour dates for her worldwide book tour. Her tour covered India, New Zealand, Australia, Hong Kong, Malaysia, Singapore, UK, Dubai, Canada, Trinidad and Tobago, and the United States. This tour consisted of a book signing as well as a show in most places.

Accolades

In 2014, her channel ranked at #39 on New Media Rockstars Top 100 Channels.[39] The same year, she was nominated for a Shorty Award and a Streamy Award. In September 2015, People included Singh on their annual "Ones to Watch" list.[40] She received her first MTV Fandom Award and, was nominated for two Teen Choice Awards, and won her first Streamy Award later that year. In October, she ranked 8th on Forbes' list of World's Top-Earning YouTube Stars of 2015.[5] She was also featured in Fast Company Magazine as the 100 Most Creative People in Business.[41] Variety magazine recognized her as one of their 10 Comics to Watch for 2016, and she was honored at the Just For Laughs Film Festival in Montreal. In July, she won two Teen Choice Awards from her three nominations. In January she won a People's Choice Award for Favorite YouTube Star.

Social Work

In 2016 Singh partnered with MEtoWe to promote the product GirlLove Rafiki Bracelet. The purchasing of these bracelets gives funds to girls in Kenya in order to give them an education. Singh's first goal was to sell 5,000 bracelets. Once Singh passed that goal she made a new goal of 10,000 bracelets and she surpassed that goal by selling over 14,000 bracelets. As of January 2017, over 32,000 bracelets have been sold.

Writer

Singh made her debut as a writer on 28 March 2017 when she released her book How To be a Bawse: A Guide to Conquering Life. The day before, she started her book tour in New York City. Her book was ranked #1 on The New York Times Bestsellers list. She explained the meaning of the word "bawse" on The Tonight Show With Jimmy Fallon.[42]

Filmography

Year Film / Show Role Notes
2014 Gulaab Gang Herself Playback singer and in song "Mauj Ki Malharein"
2014 Dr. Cabbie Inspired by her real life character
2015 A Trip to Unicorn Island Documentary
2016 Ice Age: Collision Course Bubbles/Misty Voice Role
2016 Bad Moms Cathy Cameo
2016 Life in Pieces Amanda Episode "Window Vanity Dress Grace"
2017 Bizaardvark[43] Herself Special Guest, Episode "Paige's Birthday Is Gonna Be Great"

Awards

Year Award Show Category Result Ref.
2014 Shorty Awards YouTube Star Nominated [44]
Streamy Awards Best Original Soundtrack (for #LEH; shared with Humble The Poet) Nominated
2015 MTV Fandom Awards Social Superstar of the Year Won [45]
Teen Choice Awards Choice Web Star: Comedy Nominated [46]
Choice Youtuber
Streamy Awards First Person Won [47][48]
2016 Teen Choice Awards Choice Web Star: Comedy Won [49][50]
Choice Web Star: Female
Choice Youtuber Nominated [51]
Streamy Awards Feature (A Trip to Unicorn Island) Won [52][53]
Entertainer of the Year Nominated
Social Good Campaign (Girl Love Challenge) Won
2017 People's Choice Awards Favorite YouTube Star Won [54]

References

  1. ^ "Why Birthdays Are Stressful!".
  2. ^ IISuperwomanII (6 August 2013), 50 Random Things About Me, retrieved 26 February 2017
  3. ^ Ismail, Ferris (10 August 2015). "Meet Superwoman Lilly Singh, biggest YouTube star of Indian origin". American Bazar. Retrieved 17 September 2015.
  4. ^ "IISuperWomanII Live Subscribers". Live Subs. 18 June 2017.
  5. ^ a b Berg, Madeline (15 October 2015). "The World's Highest-Paid YouTube Stars 2015". Forbes. Retrieved 16 October 2015.
  6. ^ Mangala Dilip (10 December 2014). "Watch YouTube Rewind: Turn Down for 2014 Video Looks Back on Viral Trends, People, Music of Last Year". International Business Times. Retrieved 23 July 2016.
  7. ^ Casey Lewis (10 December 2015). "YouTube's 2015 Year in Rewind Video Will Make the Last 365 Days Flash Before Your Eyes". Teen Vogue. Condé Nast Digital. Retrieved 23 July 2016.
  8. ^ O'Connor, Clare (June 20, 2017). "Forbes Top Influencers: How YouTuber Lilly Singh Is Going Mainstream -- And Making Millions". Forbes.com.
  9. ^ "Lilly Singh – Lilly Singh". www.lillysinghbook.com. Retrieved 8 February 2017.
  10. ^ nurun.com (18 February 2016). "Lilly Singh is truly Superwoman | 24 Hours Toronto". Toronto24hours.ca. Retrieved 7 April 2017.
  11. ^ "Neurotic Mom Diaries". YouTube. Retrieved 12 May 2016.
  12. ^ "How three local comics found global fame". The Globe and Mail. 13 April 2012. Retrieved 2 July 2014.
  13. ^ Persaud, Devin. "My Roots- Outstanding Student of the Season" (PDF). My Roots. Retrieved 5 November 2014.
  14. ^ Talwar, lolzersVidushi (25 June 2012). "The chic Sikh chick". Yahoo!. Retrieved 2 July 2014.
  15. ^ "Lilly Singh: How battling Depression Turned YouTuber Lilly Singh Into a Superstar". People.com. Time Inc. 13 November 2015. Retrieved 15 December 2015.
  16. ^ "Lilly Singh's First-Ever Apartment Puts Your Place To Shame". MTV News. Retrieved 8 March 2016.
  17. ^ a b Borges, Andre (28 February 2014). "YouTube star Lilly Singh aka 'Superwoman' – The Tina Fey of Punjabis". Daily News and Analysis. Retrieved 2 July 2014.
  18. ^ Patel, Arti (22 November 2013). "Lilly Singh Superwoman: YouTube Comedians Take on White people and Indian music is hilarious". The Huffington Post. Retrieved 2 July 2014.
  19. ^ Cormack, Lucy (30 May 2014). "Lilly Singh is YouTube's Superwoman". The Sydney Morning Herald. Retrieved 2 July 2014.
  20. ^ Hartmann, Jeannine (5 April 2017). "The Feminist Youtuber You Need To Know". RTE.ie. Retrieved 11 April 2017.
  21. ^ "Mauj Ki Malharein (Gulaab Gang)". Bollywood Hungama. Retrieved 5 November 2014.
  22. ^ "#LEH – Superwoman & Humble The Poet video out now". The Times of India. 2 July 2014. Retrieved 2 July 2014.
  23. ^ "Lily Singh a.k.a Superwoman's New Anthem Will Make you Want to Clean Your Room". Brown Girl Magazine. Retrieved 24 February 2015.
  24. ^ "Superwoman And Humble The Poet Show Toronto Pride In #IVIVI Music Video". The Huffington Post. Retrieved 16 April 2015.
  25. ^ Khan, Maz. "INTERVIEW: IISUPERWOMANII". MTV. Retrieved 30 June 2014.
  26. ^ "Superwoman Lilly Singh readies her first world tour". Toronto Sun. Retrieved 9 November 2015.
  27. ^ "Lilly Singh: A Trip to Unicorn Isle and teaser released - EW.com". ew.com. Retrieved 9 November 2015.
  28. ^ "Lilly Singh admits the hardest part of filming 'A Trip to Unicorn Island'". Entertainment Weekly's EW.com. Retrieved 8 March 2016.
  29. ^ Lenker, Margaret. "YouTube Fans See a Different Side of Lilly Singh in YouTube Red's 'A Trip to Unicorn Island'". Variety. Retrieved 8 March 2016.
  30. ^ "A Trip to Unicorn Island Premiere". www.tclchinesetheatres.com. Retrieved 8 March 2016.
  31. ^ "Victorious, Lilly "IISuperwomanII" Singh Debut Official App 'Unicorn Island'". Tubefilter. Retrieved 8 March 2016.
  32. ^ Bree Brouwer (18 May 2015). "Victorious, Lilly "IISuperwomanII" Singh Debut Official App 'Unicorn Island'". tubefilter.com. Tubefilter, Inc. Retrieved 23 July 2016.
  33. ^ Rachel Brown (13 May 2016). "Smashbox Links With Lilly Singh on Lipstick Shade". WWD.com. Fairchild Publishing, LLC. Retrieved 13 July 2016.
  34. ^ http://www.smashbox.com/lillysingh/index.tmpl
  35. ^ "See Lilly Singh crush Jimmy Fallon in "Fast Family Feud"". Entertainment Weekly's EW.com. Retrieved 8 March 2016.
  36. ^ "Lilly Singh dominated Jimmy Fallon with good answers in Fast 'Family Feud'". USA TODAY. Retrieved 8 March 2016.
  37. ^ Nick Romano (23 January 2016). "See Lilly Singh crush Jimmy Fallon in 'Fast Family Feud' on The Tonight Show". Entertainment. Entertainment Weekly Inc. Retrieved 29 January 2016.
  38. ^ Rae Votta (27 July 2016). "Lilly Singh to debut first book 'How to Be a Bawse' in 2017". The Daily Dot. Retrieved 27 July 2016.
  39. ^ "The NMR Top 100 YouTube Channels: 50-26!". New Media Rockstars. Retrieved 6 January 2015.
  40. ^ "Their Stars Are Rising: Meet PEOPLE's 2015 Ones to Watch!". People.com. Time Inc. 16 September 2015. Retrieved 15 December 2015.
  41. ^ Nicole Laporte (16 May 2016). "Lilly Singh's Road Map For Building A Brand Beyond YouTube". fastcompany.com. Fast Company & Inc.
  42. ^ "Here's Lilly Singh Explaining You The Meaning Of 'Bawse'". Tell Me Nothing. 4 April 2017. Retrieved 26 May 2017.
  43. ^ "Bizaardvark: Paige's Birthday Is Gonna Be Great". Zap2it. Retrieved 12 December 2016.
  44. ^ "Lilly Singh was nominated for a Shorty Award". Retrieved 26 December 2014.
  45. ^ Nizami, Ainee (16 September 2014). "Superwoman Diaries: Lilly Singh Gives Us a Sneak-Peek into #TeamSuper". iDiva. Retrieved 26 December 2014.
  46. ^ "Lilly Singh nominated for US award". Gulfnews.com. Retrieved 11 August 2015.
  47. ^ Hurwitz, Daniel. "And the 2015 Streamy Awards nominees are ...". USA Today. Retrieved 4 September 2015.
  48. ^ "Streamys 5th annual nominees winners". Streamys. Retrieved 18 September 2015.
  49. ^ Jessica Goodman (1 August 2016). "Teen Choice Awards 2016: See the full list of winners". Entertainment Weekly. Entertainment Weekly Inc. Retrieved 1 August 2016.
  50. ^ "Winners of "Teen Choice 2016" Announced". Teen Choice. FOX Network. 1 August 2016. Retrieved 1 August 2016.
  51. ^ "Vote now for wave 3 teen choice nominees!". Teen Choice. FOX Network. Retrieved 12 July 2016.
  52. ^ "Nominees Announced for 6th Annual Streamy Awards". streamys.org. Streamys. 24 August 2016. Retrieved 29 August 2016.
  53. ^ "6th Annual Winners & Nominees". streamys.org. Streamys. Retrieved 3 October 2016.
  54. ^ "People's Choice Awards 2017: Full List of Nominees". peoplechoice.com. One Three Digital, LLC. Retrieved 15 November 2016.

External links

Content from Wikipedia